Advances in Economics, Business and Management Research
29765 articles
Proceedings Article
Digital Culture, Digital Talent, and Digital Platform in Improving Digital Innovation to Achieve Global Strategy
Reniati Reniati, Tastafiyan Risfandy, Nizwan Zukhri
The rapid growth of the digital industry has significantly contributed to Indonesia’s economic value, with a reported increase of IDR 392 trillion by 2022. This study investigates the role of digital culture, digital talent, and digital platforms in enhancing digital innovation to achieve global strategies,...
Proceedings Article
Research on Technological Innovation Strategy of Technology-Based Enterprises in Guangdong-Hong Kong-Macao Greater Bay Area
Lisheng Luo, Tao Li, Chengrui Wu
At present, with the rapid development of science and technology in China, “Made in China” is moving toward “Made in China”. Under the background of 5G era, the rapid rise of high-tech enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area has further accelerated the development process of “Made...
Proceedings Article
The Investment Value and the Current Regulation of Cryptocurrencies Market Under the Confusion
Ziqi Ai, Zeyu Yao
With the rapid development of contemporary technology, people are not only satisfied with the economic benefits brought by the traditional financial industry. In 2009, a currency incorporating blockchain Bitcoin was born, thus kicking off the cryptocurrency trend. In this paper, the historical development...
Proceedings Article
Applicability Test and Existing Problems of Multi-factor Model in Chinese Market
Test of Three-factor and Four-factor Models in the A-share Market
Gang Wang, Haolang Zhao
This article uses three-factor and four-factor models to analyze its applicability in the Chinese market by using data collected by China’s A-share market fund companies from 2015 to 2020. By observing the size of the alpha value and combining with the current status of the Chinese market, we discovered...
Proceedings Article
Research on the Physical Education Teaching Reform in Colleges and Universities from the Perspective of Lifelong Physical Education
Hui Xiao, Yanlan Chen
Lifelong sports is considered the new century sports ideas, has become a consensus. College sports is the final stage of school sports, with the characteristics of convergence with social life, college students face from school education to social employment change, therefore, from the perspective of...
Proceedings Article
Under the Depressed Economic Environment and Covid-19, Is METRO AG Still Worth Being Invested in?
Mengqing Ran
The paper applies several business models such as Porter’s Five Forces, Value Chain, and BCG’s Matrix to analyze the overall performance of METRO AG under the condition of Covid-19 to solve the problems of whether METRO is still worthy of investing. This paper also applies financial analysis with an...
Proceedings Article
Time Use of Chinese Family Members
A Balance between Salary Market and Household Service
Jiayang Wang
With the rapid development of the society, there appear many new economy phenomena in China. The economic value of household work has fascinated lots of experts’ eyes. Household work is widely accepted as an unpaid work. And because women largely take the responsibility of it, their rights and economic...
Proceedings Article
Research on Flight Ground Taxi Time of Large Airports
Xiong Li, Wei Liu, Xiaoqing Chen
Flight taxi time is a key index to measure the operation efficiency of large airports. There are many factors affecting the taxiing process of the flight at the airport. Firstly, the taxi time of arrival and departure flights was defined and its composition was analyzed. Based on the taxiing time of...
Proceedings Article
Internal Marketing Strategy for Educational Services
L N Tsarakhova, S V Kabanov
Educational marketing is a promising sector of economy. This marketing seeks to meet the demand for education while bringing prosperity and development to educational institutions. Educational marketing expands every year, as the demand for education evolves. Over the past five years, higher education...
Proceedings Article
Analyzing the Capabilities of Village Owned Enterprises (VOEs/BUMDES) to Increase the Village Economies; An Empirical Studies from VOEs/BUMDES in Tangerang
Nila Krisnawati, Tabligh Permana
The study aims to analyze the general condition of VOEs and their main potential product/characteristic in Tangerang Regency and to deliver the Gap Analysis by the Village Own Enterprises (BUMDes) in Tangerang Regency. The methodology used was an in-depth interview through a Focused Group Discussion...
Proceedings Article
Correlation Between Football and Economics
Jingge Li, Zijian Xu, Xinyang Li
With the increasing popularity of whole football in China, the football market become reciprocal with the Chinese economy. On the one hand, the football economy is representative of the Chinese economy as a whole, on the other hand, the economic condition affects the football industry. As such, by evaluating...
Proceedings Article
Research on Regional Differences of Financial Agglomeration in China
Rongtao Yang
Financial agglomeration is the inevitable trend of financial industry. Its balanced development is of great significance to promote the coordinated of regional economy. This research analyzes the current situation of regional differences in financial agglomeration by measuring the level of financial...
Proceedings Article
Research on the Application of Computer Cloud Technology in Network Teaching
Rui Wang
With the rapid development of computer technology, the construction of college education information is in full swing, computer technology and network communication technology have been widely used in college network teaching. The research of network teaching system based on cloud computing has become...
Proceedings Article
Towards Prosperity: Harnessing Infrastructure for Economic Growth
Awal Nopriyanto Bahasoan, Rahmatia Rahmatia, Muhammad Jibril Tajibu, Amanus Khalifah Fil’ardy Yunus
Infrastructure has a strategic role in facilitating economic growth, especially in developing regions. Through the Systematic Literature Review (SLR) approach with the PRISMA method, this study identifies the direct and indirect relationship between infrastructure development and economic growth. Adequate...
Proceedings Article
Analysis of the Different Policies of China and the United States against the Potential Financial Crisis in the Context of Covid-19
Haixiao Liu
The sudden outbreak of COVID-19 in 2020 has brought about major changes in the world landscape; this crisis is unprecedented and has great uncertainty due to its duration and intensity. The global economy is likely to experience its worst setback since the Great Depression, along with massive physical...
Proceedings Article
Analysis of the Development Prospect of AI Companies in China
Take AI Four Little Dragons for Example
Kuan Lu, Chuhang Jin
With the rise and wide application of artificial intelligence, China has also seen the emergence of the four AI Four Little Dragons -- SenseTime, Megvii, Yuncong, and Yitu. According to the development comparison of the four artificial intelligence companies, this study analyzes the business model, technology...
Proceedings Article
Future Development of Chinese Silver Economy: Comparison with US and China’s Senior Industries
Jingxuan Ma
The aging trend of China’s population seems to increase the economic burden, but it also brings great development potential for the silver economy. However, compared with other countries with mature senior industry, this sector in China is still in very early stage, which needs improvement, development,...
Proceedings Article
The Influence of Information Disclosure Quality on Enterprise Investment Efficiency
Yuquan Wang
Information disclosure has a critical role in reducing information asymmetry and promoting the fair and efficient operation of the capital market. Currently, research on enterprise investment efficiency is primarily conducted from perspectives such as corporate governance and ownership structure, with...
Proceedings Article
Metro's Accounting and business analysis
Fulin Wang
Metro AG is selected as the research object in this paper. Metro AG's products are operated by four business units of six very distinct and independent sales divisions: cash and carry, food retail, non-food specialty stores and department stores. In the first part of this paper, the main background...
Proceedings Article
A Study on the Current Situation and Development Countermeasures of Traditional Sports Training of Minority in China
Zimin Chang, Shiqing Le
China is a multi-ethnic country. Minority nationalities are the main components of Chinese sports. Carrying out the traditional sports of minority nationalities is the need for them to keep fit and inherit their excellent culture. In this paper, based on the authors' learning and practical experience,...
Proceedings Article
Evaluation of the Russian Federation Tax Consulting Market Territorial Concentration Level
A T Kerimov, T N Kadzhametova, S R Mustafaeva
The article presents further development of the scientific and methodological evaluation of the level of the territorial concentration of the tax consulting market. A basic evaluation scale is proposed for the level of the territorial concentration of the tax consulting market that identified 6 intervals...
Proceedings Article
Research on the Development and Management of CCER Methodology in Ningxia Power Grid Enterprises
Ning Qiao, Chao Zhang, Jisheng Zhang, Haidong Chen, Jing Zhang, Hongjie Tian
The excessive use of fossil fuels has resulted in global warming, which has become a worldwide concern. To address this issue, China has made commitments to peak its carbon emissions by 2030 and achieve carbon neutrality by 2060. Power grid enterprises are expected to play a crucial role in helping China...
Proceedings Article
Study on Adaptive Evaluation of Power Grid Investment
Zhiyong Yu, Yan Zhang, Ya Zuo, Xiangping Li, Jiayu Bian
Power grid investment is not only the key to driving regional economy and promoting regional balanced development, but also the important content of maintaining and increasing value of enterprises. This paper focuses on the adaptability of power grid investment, and selects AHP, entropy method and TOPSIS...
Proceedings Article
Investor Type and Innovative Performance: Regional Characteristics as a Moderating Variable
Suci Lestari Hakam, Agus Rahayu, Lili Adi Wibowo, Muhamad Adhi Nugroho
Start-ups require external investment to accelerate growth and scale up their businesses. Many works of literature discussed the types of investors and their influence on start-up innovation performance. However, previous literature neglected the influence of the regional characteristics of each start-up....
Proceedings Article
The Impact of Foreign Technology Transfer on Firm Productivity
Peihua Zhong
Based on the important impact of technology transfer on the firm, this paper discusses in detail how technology transfer affects the productivity of enterprises. At present, some research results preliminarily show that in areas with high level of economic development, the impact of enterprise technology...
Proceedings Article
The Impact of China’s Demerit Goods Consumption on Profit Growth in the Pharmaceutical Industry
Jiaqi Zhang
The pharmaceutical industry is one of the most critical industries for the health and the sustainability of the human race; moreover, the modernized goods can be much more harmful than people expected, which led to severe health problems for humans. The whole experience adopts empirical analysis on the...
Proceedings Article
The Effect of Entrepreneurial Orientation on Innovation Performance with Innovation Capability as Mediation
Yuri Alifa Putri, Perengki Susanto
This research examines the influence of entrepreneurial orientation on innovation performance with innovation capability as a mediating variable among owners or managers of culinary SMEs. This research involved 100 owners or managers of culinary SMEs who live in the city of Padang. These respondents...
Proceedings Article
Credit Institution Liquidity Management as a Financial Stability Factor
G I Khokhlova, J A Yushina, N V Kretova, V F Nikulsheeva
Due to the strengthening requirements of the Bank of Russia for credit institutions and the increasing amount of loan transactions in banking, credit institutions have to constantly monitor the changes of external and internal risks, improve the existing risk management system in order to increase their...
Proceedings Article
Application of Outward Bound in Traditional Sports Teaching of Minority in China
Li Qin, Shubing Zhang
Minority sports have a unique cultural charm, and they have gradually become the regular content of many college physical education classes. Outward bound is conducive to improving the quality of college students, and promoting their all-round development. Besides, its teaching mode has been recognized...
Proceedings Article
Examining the Impact of Advanced Digital Economy on Employment in China Under COVID-19
Tianyu Cao
This paper investigates the impact of advanced digital technology on employment in China under specific Covid-19 period. By reviewing and summarizing previous relevant papers, we have drawn an conclusion that the rapid digital progress in China demonstrates significant contribution to transformation...
Proceedings Article
A Brief Overview of the Relationship Between Green Ecological Economy and Political Marketing Competitiveness
Jinling Chen, Zhongyi Bao
In today's era of rapid economic development, ecological and environmental protection is an issue that can not be ignored. In particular, the emergence of a new global economic phenomenon, namely “green” ecological economy, has led to the formation of new branches of knowledge, such as “environmental...
Proceedings Article
Transformation of Vietnam’s Economic Diplomacy Strategy Towards China (2013–2020): Based on the Data of Bilateral Trade
Xiongfu Xiao
Based on the data of bilateral trade, this paper examines the transformation of Vietnam’s economic diplomacy strategy towards China and its reasons. Through the comparison of data of bilaterial trade in different duration and the model of factor endowment, This paper establishes the data model of the...
Proceedings Article
Can Chinese Domestic Cosmetics Continue to Thrive?
Jiawen Liu
The development of China’s cosmetics industry has a long history. It can be traced back to the Xia Dynasty. Until now, with the expansion of the Cosmetics market in China and the development of e-commerce, it has created good conditions for the rise of domestic cosmetics. However, most of the top 10...
Proceedings Article
Research on the Attitudes and Preference of Chinese “Generation Z” to Bilibili Video Advertising
Hanzhu Guan
In recent years, the rapid development of China’s internet enables generation Z people to explore a broader world. Compared to the former generation, the Z era people are proficient to Internet skills as well as express themselves with the help of the Internet. [8] Therefore, Bilibili, as an mainly online...
Proceedings Article
Spatial Specifics of Investment Utilization in a Regional Economy
S A Grachev, M I Zakirova
Innovation that takes place in global and national economy has specific reginal manifestations. Therefore, when evaluating the efficiency of utilizing investment resources, it’s necessary to consider the specifics of territorial development, which is what this research is about. The methodology is based...
Proceedings Article
Design of Air Conditioning and Ventilation System for Emergency Fever Clinic of a Hospital in Longyan
Li Juan Zheng
This paper focuses on the system form, air handling and airflow organization of the air conditioning and ventilation system for emergency fever clinics. In order to ensure that the technical parameters such as regional pressure difference between functional rooms meet the usage requirements and technical...
Proceedings Article
Application of Big Data Analysis in E-commerce Enterprises—A Case Study of Taobao
Bohan Ruan
With the development of science and technology and the progress of the era, data have become an indispensable part of life. All things in life can be converted into data for analysis and prediction. Along with the development of cloud computing and the Internet, big data analysis has become increasingly...
Proceedings Article
Effect of Outward Bound on College Students' Social Adaptability
Yuan Wen, Dupin Xie
Outward bound has unique effects and advantages in improving the psychological quality of bearing pressure and facing frustration, and social adaptability of interpersonal communication, teamwork, exploration and innovation. Therefore, the introduction of outward bound into the curriculum system of college...
Proceedings Article
Competitive Strategy Through Collaborative Value Creation and Digital Innovation Food of MSMEs
Megha Sakova, Agus Rahayu, Lili Adi Wibowo
Value creation and digital innovation are two of the ways that can be considered in the competitive strategy of traditional food SMEs in Garut Regency. In the era of the Covid-19 pandemic, traditional food MSMEs experienced a decline in sales because the number of tourists visiting Garut Regency decreased...
Proceedings Article
Analysis on Promoting Employment of College Graduates Under the COVID-19 Pandemic
Jiarui Li, Xixi Lin, Ziyu Liu
Full employment of college graduates is an ideal condition for a country’s stability and progress. The impact of COVID-19 in 2021 has put forward new requirements for stabilizing the employment of college graduates in China. Under such circumstances, this paper investigates the current status and the...
Proceedings Article
The Scale, Structure and Benefit Analysis of Real Estate Investment in Jiangning District, Nanjing
Chunxiao Liu, Hao Zhang
As an important part of fixed assets investment, real estate investment has an extremely important impact on economic development. Based on the economic census data from 2014 to 2018, this paper analyzes the investment scale, structure and benefits of real estate enterprises in Jiangning District, Nanjing....
Proceedings Article
Keeping Minors Safe in Cyberspace: Extremist and Terrorist Threats
O V Nardina
Minors are active users of cutting-edge communication technologies; joining virtual communities or messaging with remote users, they face numerous threats and risks. The Internet has an increasing population of websites and social media pages that seek to promote extremist and terrorist ideas and practices....
Proceedings Article
Application Research of Q-Type Clustering Model in Financial Data Analysis of Beijing Housing Price
Ao Dong
Under the influence of the socio-economic system, financial development and rising house prices are no longer two separate issues. For a specific regional environment, financial development will, to a certain extent, suppress the rising trend of house prices and contribute to the stable development of...
Proceedings Article
Virtual Team Collaboration Problem Identification and Possible Solutions
Ziteng Zhou
This literature review of work conducted a mixed-methods investigation to provide a systemic discussion with subtopics in response to the challenges experienced by remote work, the nature of virtual collaboration, as well as the strategies and technologies of virtual team management and monitoring to...
Proceedings Article
Research on Optimizing Ideas of Corporate Culture Construction of State-Owned Power Enterprises
Han Wang, Huixu Zhang, Jiaxu Cheng
The construction of corporate culture of state-owned power enterprises is an important task to promote the implementation of the company's strategic goals, gather the spiritual strength of employees, and promote the harmonious development of the enterprise. This article combines the actual development...
Proceedings Article
Is Faster Necessarily Better? – The Impacts of Faster Domestic Delivery Systems on the Economy in the Contexts of Online Consumption
Shuaiying Li, Gavin Kader
On the rise of online shopping, advanced delivery system makes life easier. This paper aims to investigate the positive and negative outcomes associated with faster delivery systems. Overall, this study considers faster delivery integral to a growing domestic economy. However, it should not be overlooked...
Proceedings Article
The Impact of Environmental Costs and Good Corporate Governance on Firm Value: A Systematic Review
Nurhalija Nurhalija, Mediaty Mediaty, Darwis Said
As it reflects a company’s performance and future prospects, firm value is very important to investors and other stakeholders. A good firm value indicates that the company has the ability to manage its operations effectively and efficiently. Companies must not only generate financial returns, but they...
Proceedings Article
Research on Reform and Innovation of Sports Training Mode for Adolescents in China
Jinhua Yuan, Guofeng Deng
The continuous decline of adolescents' constitution has become a serious social problem. Therefore, the reform of sports training mode for adolescents is expected to improve their physical and healthy levels. In this paper, based on the authors' learning and practical experience, we firstly analyzed...
Proceedings Article
Mapping of Supplier Segmentation: A Case Study in Furniture Industry
Juliasari Prasetya, Niki Etruly, Peni Shoffiyati
Furniture companies are classified as manufacturing firms. On average, manufacturing companies allocate over 50% of their expenditures to the purchase of raw materials, which are supplied by various suppliers. Supplier segmentation involves grouping suppliers based on similarities among them. This segmentation...
Proceedings Article
Perceived Ease of Use and Perceived Usefulness of Intention in Shopping Online Bandung
Mohamad Reza Nurpratama, Ratih Hurriyati, Aceng Gima Sugiama, Bambang Widjajanta, Rini Larasati Irawan
Due to the various conveniences that appear now, online shopping has penetrated people’s lives with various functions that accompany online shopping. Based on this, this study reveals how much consumers expect the benefits (perceived usefulness) from the convenience (perceived ease of use) of online...
Proceedings Article
Investment Portfolio Establishment Based on Index Model Linked with Different Constraints
Shaoyu Ding, Heming Ma, Shiyue Zhang
After Markowitz Model was invented, people continue to find series of problems about implementing the model to real world and Index model was introduced to solve these problems. In this paper, we use index model to form minimum variance portfolios and maximum Sharpe portfolios for series of stocks and...
Proceedings Article
Use of Mathematical Models in the Research of Futurological Analysis in the Economy of the State
F S Seidakhmetova, T M Mezentceva, Z R Mandrazhi, S U Niyazbekova, T S Sobol
Research questions of the contemporary development of the society remain relevant due to the increasing global problems and also the ideological priorities of the influencing images of the future and the necessity of their prediction. In this regard, a special role is played by futurological activity,...
Proceedings Article
Research on Genius Marketing Strategy from NIO
Linjie Zhang
Since its launch four years ago, NIO has grown rapidly and become a leading brand of new energy vehicles in China. As the first auto company with the highest shipment volume in the world, NIO has a completely different sales market from classic models and has a unique marketing approach to other new...
Proceedings Article
An Empirical Study on the Bootstrap Effect of Guangdong Investment Funds Based on the Bootstrap Effect Measurement Model
Jian Liu, Mingxiu Huang, Fei Lei, Zhihong Zhao, Yuhe Zhang, Xuehua Lv, Xinyi Dong
This paper by constructing a mathematical model of guidance effect measurement, establishing a system simulation of Guangdong investment fund investment guidance effect, using computer simulation experiments to portray the characteristics of the system, so as to derive quantitative indicators, that is...
Proceedings Article
The Effectiveness of Unmanned Aerial Vehicle (UAV) on Farmlands with Artificial Intelligence (AI) System
Yili Guo, Peizhen Yang
As the development of electric technology and artificial intelligence, the utilization of unmanned aerial vehicles gradually increases. Unmanned aerial and artificial intelligence are applied to replace human force and enhance the productivity in many fields including agriculture. In 1950, America began...
Proceedings Article
Neural Machine Translation Applied in English Chinese: Turn Grammar Connotation into Words
Tongyao Diao
Recent advances in Neural Machine Translation (NMT) have largely improved the quality of translations in a variety of language pairs, which helps promote the efficiency in communication and information exchange. English to Chinese translation, however, still suffers from lower accuracy and intelligibility...
Proceedings Article
College English Teaching Reform from the Perspective of Applied Linguistics
Yan Zhang
The application of applied linguistics in English teaching can make the students understand English more comprehensively and meticulously, and master the essence of the English language, which is not only the application effect of applied linguistics in the English teaching , but also the ultimate goal...
Proceedings Article
Entrepreneurial Motivation as a Key Mediator: The Impact of Financial and Digital Literacy on MSMEs Performance
Kamaruddin Kamaruddin, Abdul Rahman Laba, Andi Aswan
Micro, small and medium enterprises (MSMEs) as an organization are required to have good performance. The aim of this research is to analyze the influence of financial literacy and digital business literacy on the performance of MSMEs through entrepreneurial motivation in Makassar City. Researchers choose...
Proceedings Article
How Genres and Age Restrictions Affect Global Box Office
I A Smarzhevskiy, A A Zubareva (Bezdenezhnykh)
The world’s motion picture industry is an enormous market that provides hundreds of thousands of jobs and influences the society and culture in many countries of the world. This research dwells upon two aspects of the industry: production and distribution. Given the industry’s importance for the society...
Proceedings Article
Role Conflict – Job Resources Impact on Emotional Exhaustion: Work-Family Conflict as Mediator
Cecylia Mauri Napitupulu, Putri Mega Desiana
In the working environment, job characteristics such as high job demands and low resources impact workers’ emotional exhaustion, including Public Accountant workers. During COVID-19, Public Accountant workers should change their work method to working from home (WFH). While using this job method, workers...
Proceedings Article
Reversed Logistics
Assessing Packaging Recycling Behavior Based on TPB Theory
Kedong Liu, Ruoyu Zhang
The current system of delivery not only places a heavy burden on waste disposal in society but also causes environmental pollution and a waste of resources in China. package sorting and recycling have become one of the most effective solutions This study aims to examine the factors affecting people’s...
Proceedings Article
Application Scenarios of AUTOSAR Classic Platform and Adaptive Platform
Chen Huang
Nowadays, complexity in design of car systems is increasing. To make the design of software more manageable, AUTOSAR provides two platforms serving as middleware between hardware and software: AUTOSAR classic platform and AUTOSAR adaptive platform. Generally, both two platforms will be used in a car...
Proceedings Article
The Future Development Trend of Mercedes-Benz in China
Jingyu Yao
This paper is about the future development direction and potential of Mercedes-Benz in China. SWOT and Porter's Five Forces are used to analyze the threats Mercedes-Benz needs to face and the opportunities it can seize. The data in this paper are secondary data. This paper analyzes Mercedes Benz...
Proceedings Article
Linear Regression Model for Business Strategy
A Case Study of SMARTFOOD Company
Keyi Chen, Liyao Dong, Linxinyi Wang
This article is a case study that illustrates how a linear regression model can be implied in business strategy to find the relationship between each variable and advise price setting and revenue prediction. With the fast development of big data, a business can get a more thorough data set, so experiment...
Proceedings Article
Methods to Improve Company Maturity Based on Analytic Hierarchy Process, Entropy Weight Method and Visual Radar Map
Yuxuan Wang
With the development of 5G, the Internet of Things, and other technologies, data needs to be analyzed and sorted in a larger way, so as to obtain more valuable information from it. In order to address the problem that the maturity of different companies is difficult to analyze due to business factors,...
Proceedings Article
Research on Fuzzy Mathematics Model of Teaching Quality Evaluation
Wenting Ma
Teaching quality evaluation is a very important work in education and teaching. The core of evaluation is to establish the evaluation model. The commonly used evaluation model is the average comprehensive evaluation model. The evaluation idea is based on that the evaluation result can be superimposed...
Proceedings Article
Research on Brand Remodeling and Marketing Strategy Optimization of Chinese Domestic Cosmetics in Post-pandemic Era
Lening Dong, Hanfei Liu, Yi Tao
The Covid-19 pandemic has dramatically attacked the Chinese cosmetics industry, impeding its development by reducing consumption, which is an urgent problem that needs to be addressed as cosmetics have already become daily necessities for many people. Such a lag phase has negatively influenced many people...
Proceedings Article
Assessment of Production Setup and Upgrade Investment Risks
V Chertykovtsev, A Lukin, I Grigoryants, E Lapa, Y Ryazheva
Today, investment in the real economy is a widely discussed topic. There are multiple points of view on implementing this mechanism. For Russia, such investment and the mechanism behind are urgent issues, as the country’s machinery, equipment, and transports are mostly worn beyond limits. This paper...
Proceedings Article
Sport Marketing Strategy Choice of Domestic Sports Brands Under the Rise of Chinese Fad
Hu Haocheng
Event sponsorship and star endorsement are commonly seen in sports brand marketing and significantly affect the influence and business performance of the sports brands. In the context of booming China-made products, what mechanisms else might have a significant impact on marketing strategy and its outcome...
Proceedings Article
A Study on the Development of Traditional Chinese Medicine Service Trade Facilitated by Digital Technology
Rongjun Xie, Meiqin Lv
As a unique industry in China, traditional Chinese medicine is involved in the primary, secondary and tertiary industries, especially the medical treatment, health, scientific research and service. Targeted at the current conditions and problems of the traditional Chinese medicine service trade in China,...
Proceedings Article
The Influence of Environmental Attitude, Environmental Concern, Social Influence and Brand Image on Green Purchase Behavior Oriflame in West Sumatra
Milla Hanifah, Yasri Yasri
The aim of this study is to examine the impact of environmental attitudes and concern, social influence, and brand image on green purchasing behavior for Oriflame products in West Sumatra, as well as To assess the impact of moderation role Of gender as it pertains toward the connection within environmental...
Proceedings Article
A Study on the Imbalance between the Supply and Demand of Rural Financial Market and Its Development Strategies
Hongman Guo
Rural financial market plays an important role in promoting the sustainable development of rural economy. However, at present, China's rural economic development started late and the income level of farmers is growing slowly. This paper argues that the main reason for the slow rural development and low...
Proceedings Article
Digital Technologies and Saving Behavior
J Varlamova, N Larionova, L Zulfakarova
Digitalization penetrates all aspects of economy and finance, changes the behavior of major economic agents. The primary research question is to determine whether digital technology is really a tool for increasing savings in the economy. The empirical study has included the construction of a logit model,...
Proceedings Article
Innovation Capability Strategy: How Does the Culinary Industry Deal with Business Sustainability Case Study on Culinary SMEs in Padang
Alfattory Rheza Syahrul, Syailendra Eka Saputra, Hari Mulyadi, Chairul Furqon
The purpose of this research is to analyze the implementation of the innovation capability strategy in small and medium-sized enterprises (SMEs)-based culinary businesses in Padang. Many SMEs-based business actors have a short operational life, and one of the factors triggering this phenomenon is the...
Proceedings Article
Analysis on the Development of Quantitative Investment Model
Zhijie Liang
With the development of global securities market and the maturity of technology, quantitative investment has become one of the important tools for fund managers to make decisions. Therefore, what is quantitative investment? What role does quantitative investment play in the stock market? What are the...
Proceedings Article
Financial Technology Use On Students’ Consumer Behavior
Hasnita Hasnita, Syamsu Alam, Fauzi R. Rahim, Mursalim Nohong
This study aims to examine the relationship between the use of financial technology and student consumer behavior. The current investigation is classified as a quantitative descriptive study. A representative sample of the existing population of 35 respondents was selected to provide data through observation,...
Proceedings Article
Analysis of Tesla’s Marketing Strategy in China
Xiaofei Du, Bingcan Li
Tesla, an automobile company which started its pure electric vehicle business at an early time, has made a lot of efforts since it officially entered China market in 2014. In this paper we investigated the strategy of Tesla’s development and marketing based on case study. Through the study of Tesla’s...
Proceedings Article
Attaining Bargaining Power over the Intermediate Firm from Supplier-Buyer Alliance: A Case from the Motion Picture Industry
Shufan Yuan
This paper focuses on a proactive approach to bargaining power attainment via supplier-buyer alliance in a Five Forces framework. The case study first comprehensively analyzes the motion picture industry with the Five Forces Model, and incorporates the Resource Based View to illustrate the bargaining...
Proceedings Article
Analysis of the Impact of Investment Banks on US Economic Growth
Yixi Wang
Investment banks are an important part of the capital market. They have more funds than retail investors and are more experienced in long-term investment than traditional commercial banks. However, the improper operation of investment banks in the capital market also makes the whole market difficult...
Proceedings Article
Analysis of the Future Development Trend of the Pet Industry
Wangyi Zhang, Hengyuan Cao, Lu Lin
The pet industry is a very promising market that has risen in recent years. Its external influences on its development provide catalysts that should be identified. And due to the continuous growth of people’s demand for pets, the pet economy has developed into a new economic form. The future development...
Proceedings Article
Analysis of the Economy System in Games
Yutong Wang
In the past, people thought that games were only played by children, but now in more than ten years of operation, from computer stand-alone games to mobile multiplayer games, more and more people with consumption power have entered the game market, which has brought a lot of benefits to the game. And...
Proceedings Article
Restrictive Effect Analysis of Context on the Sentences Choice in the Perspective of Contemporary Pragmatics
Jie Bai
There is a very close relationship between context and sentence choice, the specific context must be matched with the language form. This paper focuses on the context of the functional point of view to explore the role of context on constraints of the sentence choice from the perspective of pragmatic...
Proceedings Article
The Effect of Human Capital, Social Capital, and Financial Capital on Micro and Small Business (MSE) Survival: A Study in DKI Jakarta
Meliza Meliza, Ruslan Prijadi
The most important pillar of the Indonesian economy is SMEs. According to data, there were 64.2 million SMEs in 2018 and they contributed 61.07% of the GDP, or 8,573.89 trillion rupiahs to the economy. The emergence of the COVID-19 pandemic in 2019 resulted in severe economic losses across the country...
Proceedings Article
Educational Strategies of Population: Intergenerational Mobility Analysis
N Larionova, J Varlamova, E Balashova
Education is one of the main factors affecting intergenerational mobility of the population, and therefore it affects the standard of living. Inequality can be inherited, and one of the tasks of the state is to overcome this tendency. We want to check whether parental education affects children’s education....
Proceedings Article
Study on the Factors Influencing Housing Price Based on the Radiation Effect of Commercial Center
Jixiang Wang, Yongxiang Wu, Lu Yu
By analogy with the electromagnetic radiation effect in physics, the commercial center has a radiation effect on housing price. The author establishes a model of the radiation effect of commercial center on housing price. Select the brand influence, scale and distance of the commercial center as the...
Proceedings Article
The Implementation of E-Samsat and Its Socialization on Compliance with Motor Vehicle Tax Payments
Muhammad Nordiansyah, Polina Nalistia Irawan
This study examines how E-Samsat’s implementation and socialization have affected motor vehicle tax compliance. E-Samsat as part of the implementation of e-government, is a digital technology innovation designed to simplify the motor vehicle tax payment process and improve administrative efficiency....
Proceedings Article
Analysis of Cost Structure and Control of E-Commerce Enterprises - Taking Meituan as an Example
Guangxuan Wu, Weiqun Wang, Liang Xu
E-commerce, as a mainstream business model in the 21st century, has developed rapidly in China in the past two years. Various shopping websites have provided consumers with a large number of goods. However, the logistics management system is not perfect enough to keep up with the development speed of...
Proceedings Article
Opportunities and Challenges of Economic Development in The Era Of Big Data
Yunxi Nie
In the context of the era of big data, social and economic development and innovation models are changing. The development of the world has created many new opportunities for social and economic development, but it has also inevitably brought many burdens and challenges. Keeping pace with the times and...
Proceedings Article
Comparative Study of the Definitions of Extroversion Chinese Learning Dictionaries
Na Yan
This paper focuses on the definition of extroverted Chinese dictionaries. Based on the eight extroversion-oriented Chinese dictionaries published in recent years and the practice of teaching Chinese as a foreign language, this paper discusses the interpretation and a series of practical measures were...
Proceedings Article
Geographical distance, Fintech and Leasing Contract Design
Analysis Based on Linear Models
Ting Yang, Xinyu Wang, Tongxin Zhang, Zhijun Wang
It has been proved that geographical distance has a certain impact on distance market transactions, but there are still few studies systematically elaborating whether geographical factors have an impact on financial contract. Based on the data of geographical distance and fintech index , the empirical...
Proceedings Article
The Influence of Female Consumer Psychology on the Experience-based Economy
Taking Chinese women as an example
Ruoyao Li
With the rise of women’s status and their essential status in economic development, women’s consumer psychology has become one of the vital factors influencing the development of the new experience economy. Respecting women’s needs and catering to women’s consumer psychology has become crucial links...
Proceedings Article
Application and Analysis of Price Discrimination in China’s E-commerce based on Big Data Analysis
Yutong Wang
Taking China’s e-commerce industry as the background, this paper provides new insights into price discrimination with Chinese characteristics based on big data analysis and its application. China’s e-commerce industry is in a leading position in the world and its development is extremely mature. Big...
Proceedings Article
Challenges of Training Personnel for the Tourism Industry in Russia’s Far East
L Kovyneva, M Kulyan-Kozionova, E Shchekina
The real state of the tourist business in Russia has shown that as virtual reality technologies develop, they have become an important factor for clients, but travel agencies are not able to incorporate them due to the lack of workers with the necessary competencies. In this regard there is a need to...
Proceedings Article
The Influence of Green Governance Structure and Corporate Social Responsibility Disclosure on Corporate Financing Constraints is Moderate by the Level of Equity Balance and Financial Transparency
Fauzi Fauzi, Rosyeni Rasyid
This study aims to determine whether Green Governance Structure and Corporate Social Responsibility disclosure affect Corporate Financial Constraints moderated by the level of equity balance and financial transparency. This study uses data from manufacturing companies listed on the Indonesia Stock Exchange...
Proceedings Article
The Effectiveness Factor on Brand Strategy
A Case Study on Taobao’s Brand Perception for Generation Z
Junqi Han, Xin Wang, Zihan Zhu
Taobao is a promise of platform, a representative of e-commerce, a famous brand that offers a place for merchants and customers to sell and buy. It is Taobao that has opened up a new era of e-commerce and brought it into people’s vision. Therefore, it is important to learn about how Taobao opened up...
Proceedings Article
Research on the Impact of COVID-19 on the Entertainment Industry: Take the Walt Disney Company as an Example
Boya Dong
Starting in 2020, the COVID-19 began to spread globally, leading to a severe global economic recession. Many countries have imposed lockdown measures and travel restrictions because of the spread and harm of COVID-19. So, the balance between demand and supply has been broken, and many industries have...
Proceedings Article
Impacts of Change in Capital Structure on the Profitability of Pharmaceutical Firms: A Study of Pharmaceutical Industry in Singapore
Chenxin Zhang
An optimal capital structure can reduce the cost of capital and then contribute to corporate profitability. Debt financing usually plays a critical role since the proper use of debt is expected to increase revenues and profits. Some academicians find some positive effects of operating or financial leverage...
Proceedings Article
Mobile network traffic prediction based on machine learning
Huike Shi
In order to better cope with the overall network efficiency and energy consumption caused by the tide phenomenon of the network traffic of the base station and the physical capacity expansion caused by the increasing network traffic demand, we need to predict the network traffic of the base station in...
Proceedings Article
Project Cost Management Under Contingency: An Effective Path Analysis of Fuzzy Set Qualitative Comparative Analysis
Rujin Liao, Jing Zhang, Ruwen Tan, Yilin Wu, Minjiu Yu
Construction projects under contingency are characterized by high uncertainty and difficulty in cost control. This study aims to analyze the impact of uncertainty on project cost management under contingency. By reviewing related literature, the influencing factors of construction cost management are...
Proceedings Article
Research on the Development Trend of Arts Education and the Countermeasure of Art Course Construction
Weimin Zhang
Art education has the imbalance phenomenon. That is to say, our art education has been biased towards scientific rationality in the past. The purpose of this paper is to understand and grasp some tendency of art education, so as to take corresponding measures in some more specific aspects to adapt and...