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Research on the Influence of Content Features of Short Video Marketing on Consumer purchase intentions

Yani Xiao, Lan Wang, Ping Wang
The short video industry is in the hotspot which favored by more and more users and advertisers. The length of short video is usually less than 5 minutes. The content is refined and rich, adapting to the fast-paced life, and the mode of vertical screen is also in line with the habits of mobile users....

Training of students - future teachers to the use of digital technologies in professional activities

T.V. Bezhanu, S.A. Zonova, S.I. Markova
Following the Federal state educational standard of basic general education, one of the indicators of mastering the basic educational program by a graduate is the formation and development of competence in the use of information and communication technologies (ICT). In this regard, the higher educational...

New approach in assessing ecological state of environment in Kazan

R. I. Zamaletdinov, G. T. Zainullina, V. G. Panina
The evaluation of the stability of development by the level of fluctuating asymmetry (FA) has been widely used in various studies. For a number of objects, such approach is impossible. We propose an approach for assessing the FA level for leguminous plants by the example of the Siberian pea shrub (Caragana...

Self-Concept and Communication Adaptation of Newcomer Student in Unikom Bandung

Manap Solihat
This study is aimed to depict communication adaptation and self-concept of newcomer student in learning environment at Unikom Bandung. The communication adaptation is explored through the adjustment of communication behavior that occured in every interaction between newcomer student, especially when...

The Use of Fuzzy Logic in the Enterprise’s Fundamental Strength Assessment

Tomasz L. Nawrocki
The main aim of the paper is to present a practical application of an original enterprise’s fundamental strength assessment fuzzy model, as an alternative to dominant in the literature solutions based on taxonomic methodology. Proposed model is an attempt to combine the fuzzy methodology with financial...

Grammatical Cohesion In The Thesis

Anggia Puteri, Ermanto Ermanto, Harris Effendi Tahar
The purpose of this study is (1) to explain the use of grammatical cohesion on the aspects of reference, substitution, ellipsis, and conjunction in the students' thesis; (2) explain the quality of thesis writing. The object of this research is thesis student of Faculty of Language and Arts Universitas...
Proceedings Article

Ultrasonic Intensification of Diesel Fuel Desulfurization: Review

Kh.H. Akhmadov, Kh.H. Akhmadova, L.Sh. Makhmudova, Pimenov, Z.T. Khadisova, Z.A. Abdulmezhidova, M.A. Takayeva, M.A. Musaeva, A.S. Sadulaeva
The article shows that nowadays the strict requirements are being applied to the quality of diesel fuel (DF), especially to the content of organic sulfur compounds. These requirements must comply with European standards. Desulfurization of diesel fuels

Research on Entrepreneurship Education of College Students for Economics and Management Majors Base on ERP—A Case Study of Xi’an University of Science & Technology

Yuan Wang, Feng Shi, Gonglong Shi
Taking Xi'an University of Science and Technology as an example, this paper obtains data through questionnaire survey, carries out principal component analysis of the survey results by means of factor analysis, extracts three factors, sorts out the entrepreneurship education theory based on ERP with...

A Design of a Signal Acquisition System for Underwater Physical Field

Jian Yang
In the test of underwater vehicle, obtaining all kinds of effective information of underwater vehicle in time and accurately is of great significance to the evaluation of test results. This paper presents a design of underwater physical field signal acquisition system, analyzes the requirements of the...

Social Inequality and Structural Violence: Narrative Study of “Widows Issue” at Mawchi Mine in Myanmar

Naw Paw Lar Say
This paper explores specifically the “widows’ issue”. The social exclusion and extreme deprivation faced by widows at Mawchi mine indicates they live in a very long term period of armed conflict, a conflict zone as well as the mining zone. This group of widows has never been visible to the public and...
Proceedings Article

The Management System of Equipment Failuer Repair Service Based on HTML5 Standard

Xin Yu, Peng Liu, Zheng-Da Jian, Zhu-Wei Zhou, Tian-Wei Ye, Wei Wang, Xiang Zhang, Mei Le, Xin Chen
Using information to realize manual equipment repair service can improve the efficiency of equipment maintenance, and master the latest information of operating status of equipment timely, and be propitious to statistics and archive information. Therefore, this paper proposes an equipment failuer repair...
Proceedings Article

Preparation and Experimental Research of Nitrification Biochar

Jia Yao, Wei Lu, Dequan Zhu, Jiyi Luan
Biochars, taking the biomass wastes as raw materials, can be obtained by using biomass pyrolysis technology. Biochar is favorable for environmental protection and can be taken as soil amendment, but the nutrient elements of biochar itself are poor, especially nitrogen element. Three biochars (corn stalk...

Verification of Promoting Regional Economic Development to the National Sports Base Based on Double Difference Method

Qiang Zhang, Xiang-rong Dong
sports industry, as one of the most promising sunrise industries in China, has become a new growth point of national economic growth. The establishment of national sports industrial base has contributed to the development of sports industry, but it has yet to be proved whether it has promoted the development...

Analysis on Different Levels of Sharing Finance

Liping Wei
Finance sharing is a finance model of the new era which is characterized by resource sharing, factor sharing and benefit sharing, representing the concept of shared development among the five major development concepts-innovation, coordination, ecology, openness and sharing. The most basic and primary...

Teaching English Literature in the 'Contact Zone': Speaking Back to 'Official Nationalism'

Desvalini ANWAR
The concept of a national identity is 'dialogical' (Bahktin, 1981) emerging out of a heteroglossic environment, and so means different things to different people. This means that nationalism is not something natural, as though a feeling of national identity and belonging simply inheres within people,...

Practice Status Quo and Development Limits of Data Journalism Based on Mobile News Client

Mei Xie, Zuxu Ni, Qianhui Jia
With the development of mobile internet and popularity of smart phones, the smart phone has become a new battlefield for data journalism innovative practice that witnesses the evolution processes from traditional newspaper, TV, Internet to current mobile news client. What is the practice status quo of...

The Effect of Cooperative Learning Model-Jigsaw Type towards High School Students Achievement on History Subject in Pekanbaru

Isjoni, Hasnah Faizah, Kamaruddin
The aim this study is to find the effect of cooperative learning and conventional learning models on the history subject achievement of SMA 2 and SMA 4 students in Pekanbaru city. Besides, this research is also intended to find out the perception of both students and teachers about cooperative learning....
Proceedings Article

Mining Combined Detection of Tumor Marker Based on Cloud Model

Feng Guo, Shaozi Li
The cloud model is an effective tool in transforming between qualitative concepts and their quantitative expressions. In the field of tumor marker, detects combined markers can improve the performance of cancer detection. But the discovery of combined tumor markers depends on doctor’s experience, and...
Proceedings Article

A Study on the Taboo Search Algorithm for the Open Vehicle Routing Problem with Hard Time Windows

Shuxia Wang, Ying Xiong, Zengqiang Wang
In this paper studying open vehicle routing problem, a taboo search algorithm for the open vehicle routing problem with hard time windows is proposed. After constructing a mathematical model for the problem, this paper focuses on the introduction of the design procedure of TS algorithm for solving the...
Proceedings Article

A Novel Photographic and Computer Graphic Composites Detection Method

Zhenwei Chen, Yongzhen Ke
With the development of the rendering techniques, the visual difference between photographic images (PG) and computer graphics (CG) is becoming smaller. And the digital image forgery is not limited to the composite between photographic, splicing of computer graphics and photographic is also a problem...
Proceedings Article

Test and Optimization of ABC-System

Zhu Feng, Lin Meiping, Wang Pingxin
The debate on activity-based costing (ABC) method between researchers focuses on whether the cost driver selection is scientific and how to prove that ABC method is superior to the traditional cost accounting method. In this paper, regression model is adopted to test cost drivers’ correlation based on...
Proceedings Article

An Air Quality Predictive Model of Licang of Qingdao City Based on BP Neural Network

Ruobo Xin, Zhifang Jiang, Ning Li, Lujian Hou
In order to obtain high precision results of urban air quality forecast, we propose a short-term predictive model of air quality in this paper, which is on the basis of the ambient air quality monitoring data and relevant meteorological data of a monitoring site in Licang district of Qingdao city in...
Proceedings Article

A New Derivation of TGR with Naked Antenna in Lossy Medium

Xinbo Qu, Bihua Zhou, Zheng Wan, Wei Shi, Xiaogang Xie
A new derivation of Transient Grounding Resistance(TGR) has been proposed in this paper. Take grounding system as naked antenna in lossy medium, and then get the input resistance of naked antenna in a given frequency based on Helen current integral equations. With inverse Fourier transform, the resistance...
Proceedings Article

Culture Function Discussion of Ideologi-cal and Political Education

HongMei Li, Dan Han
The contents of the ideological and polit-ical education is the important part of the cultural, the process of ideological and political education is always conducting under the environment of social culture and it’s affected and constrained by the environment. Improve people’s resolu-tion, percipient...
Proceedings Article

Error Minimization For Language-Independent Speaker Identification System

Ajay Kumar Mishra, Amit Kaul
In this paper, error of intra-speaker speech of a language-independent speaker identification system is minimized. Well-known Mel Frequency Cepstral coefficients {MFCCs} have been used for feature extraction. The decision threshold is located at the point where the probabilities of both errors are equal....

Comparative analysis of the legislation of the European Union and the Russian federation in the field of protection of the rights of forced migrants

Vladimir Volokh, Elena Kazban, Nikolai Omelchenko, Vera Suvorova, Oleg Yakhshiyan
The aim of the study is to comprehensively comparatively analyze the laws of the European Union and the legislation of the Russian Federation in the context of forced migration and to identify the existing ones in it gaps. The work used scientific methods of analysis and synthesis, analogies, systemic,...

Ethnic and Religious Identities in the Multi-Ethnic Region (Based on the Ethnosociological Research Conducted in Bashkortostan)

E.A. Mukhtasarova, F.G. Safin
In the conditions of risks and challenges of globalization and modernization, civil nationalization in Russia, security and stability of regional development continue to update the issue of religious identity of Russian people, especially in the Russian regions. The article studies the example of the...

Improving the Application of Special Tax Regimes in the Region

Alla Shulgina, Nina Roznina, Valentina Borovinskikh, Julia Fedotova
The article reflects the currently existing problems of taxation and considers the basis for the application of special tax regimes. The dynamics of tax revenues on the territory of the Kurgan region, in particular within the framework of special tax regimes operating in the region, is studied. There...

Comparison of Vocabulary in Chinese and English Advertising Language*

Kaiyan Wan
As the combination of advertising and language, Chinese advertising language and English advertising language have many similarities and differences in vocabulary expression. This paper holds that there are significant differences and similarities in the creation of new words, the use of exotic vocabulary,...

Research on the Transformation and Upgrading of China’s Automobile Industry From the Perspective of Global Value Chain

Yu-Ni Tang
The automotive industry is an important pillar of a country. It plays an important part in China’s economy with its relatively abundant capital and technology, high degree of industrial correlation, and economies of scale. Recent research shows that the automotive industry contributes more than one third...
Proceedings Article

Curcuma zanthorrhiza Extracts Induce G2/M Cell Cycle Arrest and Apoptosis in 4T1 and MCF-7 Human Breast Cancer Cells

Sari Haryanti, Galuh Ratnawati, Nuning Rahmawati
Curcuma zanthorrhiza Roxb., known as Javanese turmeric or temulawak in Indonesia, has been reported to have several biological activities, including anticarcinogenic effects. In this study, we aimed to evaluate the effects of temulawak rhizome extract on the cell viability, cell cycle distribution, apoptosis...

Research Review of Supply Chain Finance at Home and Abroad

Feng Wei, Zhongyu Liu
In recent years, the development of supply chain finance has received more and more attention, but the theoretical research of domestic supply chains is far behind practice compared with foreign countries, which has reduced the guiding role of the theory to a certain extent. This article summarizes domestic...

Memorable Character Education: An Experience from Lab School Jakarta Co-Curricular Learning Strategy

Achmad Husen, Fauzi Abdillah
This article describes the implementation of character education in the Lab school Jakarta Middle School, spread across three regions, namely Rawamangun, Kebayoran, and Cibubur. Qualitative research methods are used to describe educational strategies and photograph the experiences of students who follow...

Understanding Students’ Concept on Space Geometry Subject Viewed from Cognitive Style of the 8th Grade Students at State Middle School 1 of Bima in the Academic Year of 2016/2017

Muhammad Khusnan Khanif, Imam Sujadi, Sri Subanti
This research aims to: (1) describe the concept understanding of the 8th grade students at State Middle School 1 of Bima on geometry subject that has independent field cognitive style, (2) Describe the concept understanding of the 8th grade students at State Middle School 1 of Bima on geometry subject...

Strategies of China’s Participation in Global Governance Under the Trend of Anti-Globalization

Linan Zhang
The current global trend of anti-globalization has largely hindered the deepening and development of globalization. Globalization is a double-edged sword for any country. Opportunities and challenges coexist. The emergence of the phenomenon of “reverse globalization” has attracted the attention of all...

Platforms as the Terms of Organizational Leadership in the Digital Economy

Boris Kovalenko, Alexander Kolyshkin, Elena Kovalenko
The digital revolution that we are currently witnessing has led to the emergence of companies using the revolutionary business models represented by the digital platforms. Platforms growth is driven by network effects, not the concentration of physical assets. A feature of the platforms is that they...

Specifics of Interrelations among Emotional, Personal and Intellectual Characteristics in Preschool Children: Data Mining

Elena Slavutskaya, Natalya Vostretsova, Evgeni Nikolaev, Anna Zakharova, Svetlana Petunova
The relationships of intellectual signs with self-esteem and emotional characteristics of 5-7-year old preschoolers are studied. For this purpose, traditional methods of diagnostics were used: “Method of Express Diagnostics of Intellectual Abilities (MEDIA)”, “Ladder”, “House. Tree. Man”, “Choose the...

Identifying Potential Trend of Natural Biodiversity Contribution in the Arfak Natural Preserve Area: Spurring Economic Growth Based on the Ecotourism Schema

Lukas Yowel Sonbait, Mulyadi Mulyadi, Yustina Lina Dina Wambrauw, Danny Erlis Waimbo
Arfak Mountains nature reserve is included in 3 regencies of Manokwari, South Manokwari, and Arfak Mountains, West Papua. This area of biodiversity is a variety of protected flora and fauna. Among these are various types of orchids, butterfly species of birds. This is where tourists can enjoy the beauty...

Research on Compulsory Drug Patent Licensing in China Under Covid-19

Zhou Zhide, Yu Shanshan
Covid-19 has spread in China and quickly spread to the world. The world health organization (WHO) has listed it as a public health emergency of international concern. In the face of this serious pandemic, global public security has been seriously threatened, and it is imperative to address the supply...

First-Order Integer-Valued Moving Average Process with Power Series Innovations

Eisa Mahmoudi, Ameneh Rostami
Pages: 415 - 431
In this paper, we introduce a first-order nonnegative integer-valued moving average process with power series innovations based on a Poisson thinning operator (PINMAPS(1)) for modeling overdispersed, equidispersed and underdispersed count time series. This process contains the PINMA process with geometric,...

The Utilization of Geographic Information System in Rural Development

Nurjati Widodo
Geographic Information System (GIS) is one of the ICT developments that can support development, including development at the rural level. The research was conducted in Banyuwangi Regency. This study aims to analyze the utilization of geographic information systems in rural-level development through...

Semidiscrete Integrable Nonlinear Systems Generated by the New Fourth Order Spectral Operator: Systems of Obverse Type

Oleksiy O. Vakhnenko
Pages: 415 - 425
In the framework of zero-curvature representation we have proposed three distinct versions of semidiscrete integrable nonlinear systems arising due to a proper multifield augment of integrable nonlinear Schrödinger system with the background-controlled intersite resonant couplings. The specification...

Peakons Arising as Particle Paths Beneath Small-Amplitude Water Waves in Constant Vorticity Flows

Delia Ionescu-Kruse
Pages: 415 - 422
We present a new kind of particle path in constant vorticity water of finite depth, within the framework of small-amplitude waves.

Structure Interpretation Using Gravity Spectral Analysis and Derivative Method in Grindulu Fault, Pacitan, East Java

Mustika N Yusvinda, Shania W Puspitasari, Nadia M P Wafi, Khafidh N Aziz, Denny Darmawan, Laila Katriani, Novita T Handayani, Nugroho B Wibowo
The Grindulu Fault is a one of the fault that lies alongside the Pacitan Regency, East Java. This fault is a land geological structure that is potential to be the source of earthquake disaster. The structure interpretation is carried out using gravity data by performing spectrum analysis and derivative...

Between Reformist and Interpretation: Notes on Hamka’s Methodological Strategies as Reformist Mufassir

Abdul Hanis Embong, Wan Mohd. Khairul Firdaus Wan Khairuldin, Mohd. Faiz Mohd. Yasin, Azizul Hassan, Mohd. Sufi Ibrahim
Reformist mufassir is a suitable title to be given to Hamka, one of the Malay-Indonesian figures. He was a reformist of the Islamic revival in Indonesia and a mufassir to the Tafsir al-Azhar. However, is there any connection between the translation made and his reformist soul? What are the reformist...
Proceedings Article

The Effect of Google Classroom as A Tool in Chemistry Learning

Maria Paristiowati, Zulmanelis, U Dessy Indira, K Novita Lutfi
The development of information and communication technology in the 21st century has had an impact in the field of education. One of them is the development in the learning model that uses a lot of information and communication technology-based media. One of the technologies in learning that is currently...

Does Perceived Social Support Mediate the Relationship Between Stigma Consciousness and Depressive Symptoms Among Homosexuals in Indonesia?

Isabella Sasqia Mulya, Bona Sardo Hasoloan Hutahaean
Depression occurs three times as frequently among homosexuals than among the general population. This discrepancy can be partially explained by the prejudice, discrimination, and violence homosexuals experience as a result of their sexual orientation. Thus, homosexuals experience a specific stressor,...

Innovation of Biochemistry Experiment Teaching Based on OBE Concept

Xiang Li, Yanyue Lou, Jinhuan He, Yanxian Lian, Chunmei Pan
To strengthen innovation and entrepreneurship awareness among college students based on the outcome-based education teaching concept, the content of biochemistry experiment teaching was reviewed, a multi-level open experimental teaching system was evaluated, and an evaluation method was established using...
Proceedings Article

Control of Upstream Bekasi River Floods by Building a Dry Dam Series in Cikeas River and Cileungsi River, West Java

Edy Sriyono, Ilham Purnomo, Tania Edna Bhakty, Azhari
The Upstream Bekasi River flood covering an area of 326 ha in 15 inundation points covers five sub-districts of Bekasi City. The Upstream Bekasi River has 2 (two) tributaries, namely Cikeas River and Cileungsi River. The Upstream Bekasi River flood was caused by a relatively small cross-sectional capacity...

The Application of Regional Culture in City Brand Design

Qiuyue Jin
A city needs a brand as a “container” to pack up the assets. When the city creates the brand image system, it needs to explore a very rich field for brand positioning. This includes the city’s cultural resources, geographical customs, cultural scenery, natural environment, etc. A city is like a creature,...