All of the articles in this proceedings volume have been presented at the 7th International Conference on Economic Management and Cultural Industry (ICEMCI 2025) during August 29 to 31, 2025, in Suzhou, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers...

Presently, power grid enterprises are confronted with significant challenges pertaining to business development. There is a pressing necessity to expedite the transformation and enhancement of competitive businesses, with the objective of providing support to power grid enterprises in the cultivation...

This study focuses on digital government governance under the data-driven administrative framework in the digital age, analyzing challenges such as technological risks and limitations of the traditional decision-making model, while exploring its advantages in improving governance efficiency, promoting...

The rapid advancement of information technology, the establishment of digital government has emerged as a pivotal pathway for modernizing the national governance system and enhancing governance capabilities. This article seeks to examine the impact of China’s digital government initiatives on boosting...

With the rapid development of information technology, digital government governance has become an important research topic in public management. This study, based on multi-source flow theory, delves into the connotations and characteristics of problem streams, policy streams, and political streams in...

The modern hotel industry is undergoing an intelligent transformation centered on artificial intelligence (AI), where the integration of smart room systems, building energy management platforms, and real-time accounting systems has significantly enhanced operational efficiency. However, a McKinsey industry...

In the context of the increasingly popular environmental protection concept, this article focuses on the representative green practice case of Luckin Coffee using PLA (polylactic acid) straws, aiming to deeply analyze the internal mechanism of its impact on consumer loyalty. By constructing an innovative...

This study systematically examines the developmental dynamics and strategic pathways of China’s shipping financial market through the PEST analytical framework, emphasizing the political, economic, social, and technological dimensions of the macro-environment. Driven by global trade restructuring and...

This study investigates the optimization of industrial investment allocation in China, addressing the challenges of over-concentration in certain sectors and inefficiencies in resource distribution. A multi-objective optimization model is proposed using Sequential Least Squares Quadratic Programming...

In the era of global economic integration and rapid technological advancement, innovation has become the core driving force for enterprises to achieve sustainable growth. From smartphones to artificial intelligence, from e-commerce to new energy vehicles, innovation continuously creates new industries...

Behavioral finance theory proposes that cognitive biases, like overconfidence, loss aversion, and anchoring, have a strong impact on corporate decision-making. This paper explores their impact on foreign exchange (FX) risk management through three real-life case studies involving large multinational...

With the rapid development of the digital economy, data has become a key production factor. In the process of data assetization, data asset listing and pledge financing are effective ways to unlock the value of data resources. This paper analyzes the processes of asset listing and pledge financing, cost...

Surveillance of invasive alien species critically safeguards national biosecurity. Using Bursaphelenchus xylophilus as our case study, this paper address cross-regional transmission and infection uncertainty through a bi-level programming model for surveillance resource allocation. This enables efficient...

With the increasingly fierce competition in the financial market and the sustained development of the financial market, the service quality of banks has become a key strategic factor in the development of banking business. The quality of bank service is directly related to customer satisfaction, customer...

As a key industrial material, copper plays a critical role in numerous production and business activities. Its price volatility poses significant risks to enterprises, particularly in the absence of effective tools to manage uncertainty. This study focuses on the optimal hedge ratio of copper futures....

The rapid urbanization of China has accelerated the modernization of old urban communities, but empirical evidence shows that over 68% of Urban Old Community Renovation (UOCR) projects are over budget and 45% are over schedule. A Fuzzy Analytic Hierarchy Process (FAHP), Data Envelopment Analysis (DEA),...

With the acceleration of urbanization and the sustained growth of the economy, low-altitude economy has emerged as a new productive force in the emerging industrial chain, holding significant strategic importance for fostering regional economic development. This study employs a comprehensive array of...

In the era of the digital economy, data elements are increasingly emerging as a key driver of economic growth and the optimization of resource allocation. As the data volume expands rapidly, effective governance is essential to enhance its authenticity, usability, and shareability. In this context, the...

In the context of the development of new productivity, digital industry, as the core driving force of technological breakthroughs and industrial transformation, promotes the market-oriented allocation of data elements, accelerates the integration of digital technology. This study takes Hebei Province...

This study focuses on exploring how Artificial Intelligence Generated Content (AIGC) empowers production tools, labor, and design objects in the new quality productivity of fashion enterprises, while analyzing its mechanisms and implementation pathways in fashion design innovation. Through literature...

This study addresses critical gaps in existing literature on overseas exhibition marketing by proposing an Integrated Phased-Engagement Framework, which synthesizes Rogers’ Innovation Diffusion Theory and Hofstadter’s cultural adaptation principles. Through a case study of NEPCON China’s 2024 campaign...

In the context of artificial intelligence technology reshaping the global industrial landscape, the financial industry is facing transformational opportunities and risk challenges. This paper takes “performance enhancement - value creation - resource capability” as the analytical framework, integrates...

In the context of the interweaving of global sustainable development and the digital wave, this paper focuses on the impact of corporate digital transformation on ESG performance and various dimensions. Based on the financial data of Chinese A-share publicly traded corporations from 2022 to 2024, using...

To overcome the limitations of 2D drawings and heavy 3D models in facility management, this study proposes a lightweight, panoramic image-based information interaction system. By linking high-resolution panoramas according to their spatial positions within a 3D reference model, the framework reproduces...

In today’s complex business environment, talent has become a core element of enterprise development. Competition between enterprises is essentially competition between talents. A high-quality, innovative, and professionally skilled workforce is not only the foundation for enterprises to achieve technological...

In the era of digital economy, it is inevitable that digital and intelligent technologies will drive the reform of state-owned assets supervision models. To adapt to the needs of this reform, in terms of mechanism construction, efforts should be made to establish a data integration mechanism, an intelligent...

This paper examines the foundational economic theories of Adam Smith and David Ricardo, focusing on their enduring relevance and limitations in contemporary contexts. Smith’s concepts of the “invisible hand,” division of labor, and self-interest-driven markets established the bedrock of classical economics,...

This paper presents an innovative design of a temperature difference tracing trolley. The design is oriented to the requirements of the 2024 College Student Engineering Practice and Innovative Ability Competition, and its core innovation lies in the adoption of a water-cooled heat dissipation system,...

Real estate isn’t just about providing homes—it’s also a major driver of the economy, influencing jobs, finance, and even our ability to adapt to climate change. After more than ten years of low interest rates, the industry is now facing tougher challenges: housing is becoming less affordable, building...

This research delved into strategies by which brands could effectively interact with consumers in the digital era and through the analysis of actual-world marketing instances, aimed to offer insights regarding how marketing strategy positioning, differentiation, and market segmentation approaches could...

The pace of building new productive forces continues to accelerate, and the overall landscape of international economic and trade is undergoing profound changes. Within this context, the digital economy has found new growth models leveraging internet information technology. Supported by technologies...

This paper investigates the effects of the “Belt and Road” Initiative (BRI) on the Total Factor Productivity (TFP) of Chinese enterprises, with a focus on the moderating influence of enterprises’ fixed asset ratios. Grounded in Ownership-Location-Internalization Paradigm and Global Value Chain Upgrading...

This study presents an integrated promotion system based on cloud computing to enhance the brand value of Xinhui Dried Tangerine Peel Village. By combining online e-commerce platforms and social media with offline stores and events, the system aims to improve brand communication and marketing efficiency....

In light of escalating global environmental challenges, green innovation has emerged as a crucial strategy for enterprises to enhance their environmental performance and bolster market competitiveness. Nevertheless, certain companies engage in “greenwashing” by overstating their environmental responsibilities...

With the global sustainable development concept deepening, Environmental, Social, and Governance (ESG) disclosure information has become an important tool for companies to transmit non-financial information and reduce cost of debt. Taking Chinese A-share listed companies in Shanghai, Shenzhen, and Beijing...

This research investigates the influence of accrual quality on the cost of equity within the context of the Chinese market, along with the moderating role of corporate Environmental, Social, and Governance (ESG) performance in this relationship. Utilizing data from non-financial listed companies in the...

As digital technologies reshape the way money and payments function, central bank digital currencies (CBDCs) have become a pressing topic in legal and policy circles. In the Australian context, the development of CBDC brings into focus the state’s role in managing the evolution of public money amid a...

Technology-based enterprises take technological innovation and R&D capabilities as their core competitiveness and are mainly distributed in cutting-edge fields such as semiconductors, artificial intelligence, and biomedicine. Driven by scientific and technological advancements and the digital economy,...

This study examines the impact of AI-driven market volatility on the pricing of S&P 500 index options. The aim is to assess the limitations of the Black-Scholes (BS) model under AI-induced volatility and explore improvements by incorporating the GARCH model. Time-varying volatilities are estimated...

Amid intensifying global climate challenges, governments have introduced various climate policies. However, considerable uncertainty often emerges during the transition from policy formulation to implementation, potentially exerting adverse effects on corporate behavior. Using panel data from China’s...

In the current market, a number of industries have emerged in response to growing consumer preferences for network culture and the expanding size of the digital marketplace, offering many new business models. Through literature review and case studies, this paper focuses on the interaction between network...

This essay analyses representative SDG 13 and SDG 15 from political, economic and cultural perspectives using Australia, China, the United Kingdom (UK), Tuvalu, Japan and Brazil to identify structural challenges posed by different national political systems, economic frameworks and cultural values. Despite...

As part of China’s broader efforts to promote rural revitalization and sustainable tourism, rural tourism has emerged as a key platform for integrating economic development with cultural heritage. However, local governance still encounters core challenges in coordinating policies, aligning implementation...

As sustainability has increasingly become a core issue of concern for both enterprises and society, start-ups are facing greater pressure to adopt sustainable strategic positioning. This article explores whether a sustainability-oriented strategy (often associated with higher short-term costs) can bring...

Currently, the global esports industry is undergoing rapid development, but it also faces numerous challenges, including intense competition, fragmented user traffic, and the diversification of entertainment options. Riot Games, a company with multiple popular games, holds a significant position in the...

Based on panel data from 25 provincial-level regions in China spanning 2007–2020, this paper systematically analyzes the impact of green economy and its development on the urban-rural income gap, and further explores the underlying mechanisms. The findings indicate that improvements in green taxation...

This study examines the short-term financial market response to the 29th United Nations Climate Change Conference (COP29). Using an event study methodology and controlling for systematic risk factors with the Fama-French three-factor model, the research assesses whether stocks with different ESG profiles...

The purpose of this paper is to analyze the impact of exogenous financing on the operational performance of strategic emerging industries in the Yangtze River Delta region. It is found that endogenous funds, equity financing, and company size have a significant positive impact on business performance,...

The effectiveness of interest rate policy in controlling inflation has long been a foundational assumption in macroeconomic theory and central banking for a long time. However, the relative importance of interest rates as compared to other macroeconomic variables remains an empirical question of debate,...

Exploring the influence mechanism of environmental protection tax on the total factor productivity of heavy polluting enterprises and its effect based on the perspective of green technology innovation is conducive to accelerating enterprises to realize green and low-carbon transformation. Based on the...

With the widespread dissemination and deep penetration of the concept of sustainable development, Environmental, Social, and Governance (ESG), as an important framework for measuring a company’s sustainable development performance, profoundly influences its strategic and operational decisions. This study...

As the Chinese economy shifts from a rapid growth phase to a stage of high-quality development, Environmental, Social, and Governance (ESG) concepts have increasingly become critical indicators for assessing the sustainable development of enterprises, directly influencing the efficacy of investment decisions....

Integrating Environmental, Social, and Governance (ESG) principles into corporate and investment practices does not necessarily lead to negative financial returns. In fact, evidences suggesting that companies with strong ESG performance may exhibit better long-term financial performance and risk[1] management....

This study investigates the relationship between Chief Executive Officer (CEO) option incentives and corporate innovation output, with a particular emphasis on performance variations across different contexts. In the intensely competitive contemporary market, enterprise innovation is recognized as a...

In light of the global emphasis on sustainable development and the enduring concern regarding corporate investment efficiency, this study investigates the relationship between Environmental, Social, and Governance (ESG) performance and the inefficient investment behavior of enterprises. Through an analysis...

As a critical challenge confronting global sustainable development, carbon emissions have become a focal point across scientific and policy domains. This investigation focuses on provincial-level data from China’s 30 administrative regions to examine the geospatial interactions between environmental...

With the global advancement of dual carbon (carbon peak and carbon neutrality) targets, the lithium battery industry, as a crucial component of the new energy sector, faces significant development opportunities and challenges. Based on comprehensive survey data covering twelve cities across five provinces...

To synergistically promote the development of new quality agricultural productivity and accelerate the comprehensive green and low-carbon transformation of the economy and society. Based on the constructed Numerical Intelligence Indicator System, this paper quantitatively measures the development level...

Under the background of the “dual carbon” strategy, enhancing the Green Total Factor Productivity (GTFP) of the manufacturing industry has become a core issue for achieving high-quality development in China. Based on the panel data of small and medium-sized manufacturing enterprises in China from 2009...

This paper examines the spatial pattern of CTI(clean energy technology innovation) and carbon intensity by Exploratory Spatial Data Analysis tools(ESDA). It uses global and local indices to study the spatial correlation and agglomeration characteristics of China’s clean energy technology innovation and...

This study explores the factors influencing a country’s imports of goods and services using panel data from 30 countries spanning 2009–2018. Employing a fixed-effects regression model, the study examines the impacts of inflation, per capita adjusted net national income, natural resource rents, and labor...

This paper studies the influence mechanism of clean energy technology innovation on carbon intensity. It uses local and spillover path to investigate China’s clean energy technology innovation and carbon emission intensity. It indicates three influencing paths: direct spillover path, spatial spillover...

Under the background of rural revitalization strategy, the implementa-tion effect of industrial support policies (subsidies for special industries, con-struction of industrial parks, skills training, etc.) as the core means to promote the income of farm households has attracted widespread attention,...

In the context of global energy transition and green development, how government energy policies affect corporate sustainable development behavior has become an essential issue of widespread concern to academics and policymakers. This paper takes China’s new energy model city policy as the research object,...

This study investigated the physiological mechanism of the stress-reducing effect of tea culture immersion experience (tea mountain hiking, tea-making observation and tea tasting) on tourists in Jingmai Mountain. The HRV dynamic monitoring technique was used to compare and analyze the differences in...

Cosmetic waste is an increasingly urgent environmental issue worldwide, with millions of tons of packaging, microplastics, and expired products entering landfills and waterways each year. Improper disposal practices, limited recycling infrastructure, and the widespread use of non-biodegradable materials...

Objective: This paper systematically reviews the research progress of mental health economics in the intersection of labor economics and welfare economics, focusing on the impact mechanisms, economic costs, and intervention strategies of workers’ mental health. Subjects and methods: Based...

The global aviation industry has entered a new stage of rapid recovery and prosperity since the haze of the COVID-19 epidemic has gradually dissipated and significant prevention and control results have been achieved. The complex business operation mode and strategy of this industry have not only attracted...

As a benchmark in the field of new energy vehicles and intelligent technology, Tesla’s voice assistant encountered significant bottlenecks when entering the domestic market. At present, although most users acknowledge that the voice assistant can provide stable responses to basic commands, they also...

In the rapidly converging landscape of social media and e-commerce, social platforms have evolved beyond mere communication tools to the core engine driving e-commerce growth. Xiaomi’s remarkable online sales success and previous social media marketing research are good evidence of this. Based on the...

In recent years, co branded products have become an important sales strategy adopted by many brands, and their influence has even been exaggeratedly compared to the existence of “traffic rules” by some people, emphasizing their popularity and indispensability. Co branded products, with their unique charm,...

With the continuous improvement of Internet penetration in China, social media has become an important channel for insurance companies to expand their markets. This article analyzes the current operational status of insurance companies on social media and their significance for industry development....

In the context of the large-scale entry of external netizens into REDnote, merchants need to adopt effective online communication strategies to adapt to the needs of new cultural users while not neglecting the experience of existing users. Based on social identity theory, this paper analyzes how merchants...

At the moment when the digital wave is sweeping the world, the digital era has arrived. The deep integration between brand marketing and Internet culture has given birth to the new concept of value co creation. Take KFC’s “Crazy Thursday” activity as an example. At first, it was just a regular promotional...

Nowadays, under the digital marketing landscape, social media has become a critical channel for brands to establish emotional connections with consumers. This study examines the marketing content of the language-learning application Duolingo on the RedNote platform, employing quantitative analysis to...

As an emerging cultural phenomenon, literary IP adaptation has gradually become a significant trend in the recent market. Research on this topic has been increasing in recent years; however, there remains insufficient exploration into the mechanism of “how literary IP adaptations influence consumer purchasing...

This research aims to explore the impact of consumer awareness on their purchase intention in the non-fungible token (NFT) art market and focuses on the OpenSea platform. Through methods of qualitative analysis and case studies, the research examines how factors such as uncertainty in the law, ethical...

The cross-border marketing of luxury brands has gradually become a new strategic path to enhance brand value. In this paper, taking the innovative practice of Louis Vuitton (LV) opening a café as an example, combining cross-border operation and experiential marketing methods, we deeply explore how LV...

As the quintessential example of domestic animated cinema, Ne Zha2’s box office triumph is due not only to its superlative production but also to the judicious use of an emotional marketing and user co-creation strategy facilitated by the TikTok platform. At the centre of this paper is the integration...

With the continuous development of digital technology, immersive interactive technologies such as VR and AR are increasingly being used in museum exhibitions, becoming an important means to enhance the audience's experience and increase their willingness to participate in the exhibition. However,...

This study employs regression analysis to explore the factors influencing consumers’ purchasing behavior of ESG-related products. By analyzing the relevant data on the HKTVmall platform, it considers the impact of consumers’ personal characteristics, product attributes, and enterprise operations on the...

This study explores how Malaysian Chinese tourists navigate cultural identity through both root-seeking and experiential forms of travel to China. Drawing on 780 surveys and 25 interviews, it develops a layered model that captures generational differences in travel motivations, ranging from ancestral...

This article combines theory and examples, taking specific Chinese film cases as the starting point, and combines globalization theory, cultural discount theory to explore the opportunities and challenges that Chinese films will face in the future. Through typical cases and data support, this article...

This study investigates the unique tradition of “chair-shaped tombs” (椅子坟, yǐzi fén) in rural Wenzhou and its environmental and sociocultural impacts. In Wenzhou’s hillside villages, the late 20th century saw many lineage clans build elaborate seat-like concrete tombs for their ancestors, reviving a...

In today’s business world, fundamentally changed by the boom of social media, the strategic handling of private domain traffic and executing precise marketing have become important elements for firms’ competitive advantage. This is about the disconnect between these two major marketing activities. It...

This study examines 41,944 food delivery orders from major Indian cities using Ordinary Least Squares (OLS) regression to determine the factors influencing delivery times. Key findings are as follows: (1) Distance has nonlinear effects—delivery time increases by 11.01 minutes when the distance surpasses...

To enhance the development level of cold chain logistics for fresh agricultural products in Guangxi, this paper reviews the current status of cold chain logistics and transportation in Guangxi. Using gray relational analysis, the paper analyzes relevant data from Guangxi from 2018 to 2022. The analysis...

This thesis investigates the impact of inflation on entrepreneurial activity using panel data from 92 countries covered by the Global Entrepreneurship Monitor (GEM) between 2003 and 2024. The analysis focuses primarily on the relationship between inflation and total early-stage entrepreneurial activity...

With the rapid development of the country, international business is becoming an indispensable and important force, promoting economic growth and industrial structure upgrading, but there are also a lot of problems such as intellectual property protection, cultural differences and moral conflicts, and...

Anchors construct consumer decision-making paths through professionalism, interactivity, and personality appeal.Among them, the rational cognitive pathway improves conversion rates by shortening decision-making time by 40%, the emotional resonance pathway relies on real stories to trigger sympathetic...

The digital economy in Southeast Asia (SEA)is skyrocketing. It is revolutionizing societies and is giving rise to unprecedented economic opportunities. It is powered by data, which is the valuable resource of the 21st century. But the cross-border nature of digital services triggered a hot debate about...

As one of the leading global electric vehicle (EV) manufacturers, Tesla has actively expanded into the Asian market to capitalize on the increasing demand for sustainable transportation. Despite initial market success, the company faces several region-specific challenges that may undermine its long-term...

This research investigates the persistent return of high inflation in the UK’s post-pandemic era, arguing that it stems from structural vulnerabilities rather than standard inflation theories. By analyzing quarterly CPIH data from 2015 to 2024, the study conducts a t-test analysis which reveals that...

As an Electrical Multiple Axle Rolling Stock (EMR) connecting Kunming, Yunnan Province, China and Vientiane, Laos, the China-Laos Railway is not merely an ordinary transportation channel, more importantly, it represents an important link in the construction of a community with a shared future between...

The Tourism B&B cluster area plays a crucial role in achieving rural revitalization and fostering high-quality regional tourism development. Based on the brand gene theory, this study focuses on the brand gene identification and system construction of coastal tourism B&B clusters, innovatively...

This study examines the translation challenges of Zhoushan’s red tourism texts, focusing on culturally loaded terms like “red gene” and “revolutionary spirit.” Using Skopos Theory, it analyzes official translations and foreign tourist feedback to identify issues such as cultural misunderstandings and...

In today’s retail landscape, digital and physical channels have converged into the new marketing strategy called omnichannel marketing. This paper delves into the underlying mechanisms behind the customer shopping experience. It says that an omnichannel strategy that is seamlessly integrated, consistent,...

Currently, the international landscape is complex and volatile, with forces of globalization and counter-globalization growing and declining. The international economic and trade environment faces a reshuffle. This study aims to analyze research trends in international trade, explore current hot issues,...

With the advancement of digital marketing, an increasing number of enterprises are adopting virtual idols (e.g., “Luo Tianyi”) as brand ambassadors, making the mechanism by which virtual idol endorsements influence brand loyalty a focal point for scholarly research. This study, targeting university students...

Smart business tech has completely changed the travel e-com space, shifting transaction platform to experiential platform. This paper examines how it affects what they buy, overall experience, and related processes. This study scrutinized all available literature and integrated empirical information...