All of the articles in this proceedings volume have been presented at the 3rd International Conference on Economics, Business, Management, and Accounting (ICEBesMA), to be held onsite on 12 th - 13 th November 2025, at Universitas Prima Indonesia, Medan, Indonesia. These articles have been peer-reviewed...

This study investigates the influence of global oil price fluctuations and exchange rate movements on the profitability of PT Medco Energi Internasional Tbk, measured by return on assets (ROA). The research adopts a quantitative descriptive approach, utilizing time series data from 2004 to 2024 and applying...

This study examined how service quality and digital payment ease affect customer satisfaction in micro, small, and medium enterprises (MSMEs) in Simalungun Regency, Indonesia, with customer trust as a mediating variable. A quantitative explanatory design was applied, involving 319 digitally active MSME...

This study investigated the influence of transformative learning experience (TLE) and career adaptability (CA) on work performance (WP) among working university students, with self-regulated learning (SRL) analyzed as both a direct predictor and a moderating variable. Grounded in Transformative Learning...

This research investigates the impact of Social Media, Consumer Behavior Understanding, Digital Marketing, and Service Quality on Marketing Performance. In today’s digital landscape, companies must strategically align multiple elements to remain competitive and enhance market outcomes. A quantitative...

This study examined the influence of Social Media Marketing (SMM) and Brand Experience (BE) on Subscription Intention (SI) for streaming services, with Electronic Word-of-Mouth (eWOM) as a moderating variable. Grounded in the Theory of Planned Behavior (TPB) and Stimulus–Organism–Response (SOR) frameworks,...

This study aims to analyze the influence of internalization of local cultural values on the work ethic of the tourism community and its implications for service quality in Samosir Regency. A mixed-method approach was employed, combining quantitative and qualitative techniques. Data were collected through...

Motivated educational staff are crucial for achieving institutional goals. This quantitative study examined how leadership style, communication,and work environment impact intrinsic and extrinsic motivation of staff at Adiwangsa Jambi University.Based on a survey of 41 staff members, the study found...

The Indonesian motorcycle industry has entered the electrification era, with various brands emerging over the past five years. Honda, as the market leader in Indonesian two-wheeled vehicles, has responded by launching three electric motorcycle models between 2023 and 2025. This study examines the influence...

The integration of artificial intelligence (AI) into teaching and learning (T&L) has accelerated recently, reflecting both technological advancements and recognition of AI’s potential to transform learning experiences. Despite its widespread adoption, there is still a limited critical discussion...

This study examines work-life balance (WLB), defined as an individual’s ability to manage harmoniously their work and personal life, among 324 Indonesian women workers. Using a quantitative cross-sectional design and a standardized WLB scale, Findings reveal a significant WLB deficit, with a mean score...

This study investigates the effect of job placement and self-efficacy on employee performance with job satisfaction as an intervening variable at the Personnel and Human Resources Development Agency of Karo Regency. The research was conducted on all 33 permanent employees within the agency. Given the...

This study aims to analyze the influence of perceived organizational support and work facilities on employee performance with motivation as an intervening variable at BAPPEDALITBANG Karo Regency. Organizational support perceived by employees and adequate work facilities are believed to increase work...

This study aims to empirically examine the influence of organizational climate and quality of work life (QWL) on employee performance, with job satisfaction as an intervening variable at the Regional Development Planning, Research, and Development Agency (BAPPEDALITBANG) of Karo Regency. The background...

This study aims to analyze the influence of motivation and training on nurse performance with job satisfaction as an intervening variable in one of the private hospitals in Medan City. This study is motivated by the importance of nurse performance in supporting the quality of health services, where motivation...

Online purchases often lead to customer distrust. Therefore, online purchases are considered to have significant risks. This study tests the independent variable, namely Trust (X1), the dependent variable, namely Online Purchase Decision (Y), and the intervening variable, namely Consumptive Behavior...

The role of media and marketing is certainly crucial in running a business. Therefore, it is crucial to examine the influence of local friendliness on electronic word-of-mouth (eWOM) mediated by digital marketing in North Sumatra. Digital marketing serves as the dependent mediator, while local friendliness...

The decline in visitor interest in tourist sites is certainly caused by many factors, including issues with facilities, security, and the object itself. Therefore, this study will examine the influence of YouTuber vlogs on YouTuber vlogs mediated by Brand Love and intervened by tourist loyalty at Laut...

The decline in hospital quality is undoubtedly caused by many internal and external factors. Therefore, this study will examine the effect of personal characteristics on work-life balance, mediated by co-worker support. The type of research used in this study is quantitative and literature review. The...

The decision to choose a university is crucial for prospective students, as it impacts their future. Therefore, this study will examine the influence of perceived value on campus choice, mediated by brand trust at Aviation Polytechnics in Indonesia. The research method used is associative research and...

This research aims to analyze the effect of Earnings Management and Firm Size on Dividend Policy with Tax Avoidance as an intervening variable in Food and Beverage subsector companies, covering the period from 2019 to 2023. This study uses a quantitative approach with the Partial Least Square analysis...

Coal is one of most mined natural resources in Indonesia. Therefore, it’s not uncommon for companies in Indonesia to have an interest in running coal mining sector to generate and increase profitability. This research focused on 22 mining industries with subsector coal companies which listed on IDX (or...

This study explores the influence of profitability, solvency, and liquidity ratios on the financial performance of PT XL Axiata Tbk, one of Indonesia’s leading telecommunication companies, during the period of 2019–2024. The research further examines the moderating role of firm size in the relationship...

This study aims to examine the influence of tax socialization, tax understanding, and tax sanctions on taxpayer compliance, with tax awareness as a moderating variable. The research is motivated by the importance of improving tax revenue, which heavily depends on taxpayer compliance. A quantitative approach...