Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
📍Singapore, Singapore🗓️ 2-4 July 2026
164 authors
- Aishanjiang, Ayixian
- The Global Mechanisms, Challenges, and Governance Pathways of Digital Economy Empowering FinTech
- An, Yufeng
- Artificial Intelligence-Enabled Innovation Pathways for Financial Risk Management and Control
- Bian, Yuelin
- The Reshaping Effect and Challenges of Digital Finance on Traditional Financial Formats
- Cai, Lingyan
- Integrating GJR-GARCH and LightGBM Quantile Regression Model Based on Gating Mechanism
- Cai, Yuyang
- ESG Investment as a Trigger of China Digital Economy: Mechanism, Issues, and the Ant Group case
- Cao, Hanfei
- Business Models and Marketing Strategies in Cross-border E-commerce in the Age of Artificial Intelligence
- Cao, Junyao
- Analysis of the Valuation Evolution and Driving Factors of Minimax From the Perspective of Private Equity Investment
- Cao, Wenjing
- Forecasting Sectoral Volatility with ESG Data Using GARCH MIDAS and Hybrid Machine Learning in China
- Chen, Haotian
- Value-driven Brand Identity Construction through Consumer Characteristics: A Case Study of Decathlon
- Chen, Junyi
- In-depth Exploration and Future Trends of Green Finance, Urban Low-Carbon Economies and Regional Harmonious Growth
- Chen, Liuqian
- Ecosystem Empowerment and Data-Driven Approach: The Impact of Xiaomi Group's Digital Transformation on its Financial Performance
- Chen, Nachuan
- Apple’s Hunger Marketing Strategy and Consumer Psychology Research
- Chi, Yuntian
- In-depth Exploration and Future Trends of Green Finance, Urban Low-Carbon Economies and Regional Harmonious Growth
- Cui, Zhenying
- Analysis of Enterprise Valuation Drivers Based on Dual Financial and Market Dimensions—A Case Study of A-Share Manufacturing and Technology Enterprises
- Dai, Changzheng
- The Emergence and Impact of the “Data Only Theory” Phenomenon in the Digital Transformation of Enterprises
- Ding, Yiming
- Feature Dominance and Explanation Stability in Imbalanced Purchase Intention Prediction
- Fan, Yuqing
- Analysis of New Media Marketing Strategies for Chinese Beauty Brand Proya
- Fang, Jinqiao
- Bidirectional Spatial Spillover Effects of Green Finance Reform and Innovation Pilot Zones
- Fang, Yuhan
- Internal Divergence in Monetary Unions: A Comparative Case Study of Germany, Italy, and Greece
- Feng, Xiaoxi
- The Influencing Factors of Liquidity Risk in Commercial Banks: A Case Study of the Bankruptcy of Silicon Valley Bank
- Feng, Yuwen
- Generation Z and Luxury Fashion Digitization: Evaluating Vivienne Westwood’s Integrated Online Marketing on Mainstream Social Platforms
- Feng, Yuyuan
- E-commerce Customer Segmentation Using K-Means and Hierarchical Clustering
- Fu, Haocheng
- Pricing Analysis of Drop-Back Certificate: Comparison between Monte-Carlo Simulation and Generative Artificial Intelligence-Assisted Pricing
- Gao, Lixi
- Pricing Analysis of TSLA-Linked Barrier Reverse Convertibles: A Monte Carlo Simulation Approach
- Gu, Hongming
- Enterprise Risk Management Challenges and Strategies in the Digital Transformation Era: A Case Study of Google's Financial Strategy and Valuation
- Guan, Ying
- The Impact of Financial Support Mechanisms on the Green Transformation of China’s Agriculture
- Guo, Haicong
- Digital Marketing Traffic Optimisation and Growth Strategy According to the AARRR Model: The Estee Lauder Case
- Guo, Ruizhao
- Application of Copula Model in Risk Analysis of Financial Asset Portfolios
- Guo, Yunyi
- Transmission Mechanism and Restraining Factors of Green Finance Policies
- Hao, Zhuoran
- Analysis of the Causes of Silicon Valley Bank’s Collapse and Implications
- Hong, Ruiyang
- Prediction of Installment Default Risk of Financial Products Based on Consumers’ Buy-Now-Pay-Later Behavioral Characteristics
- Hu, Yuchen
- Research and Analysis on the Prediction of Google’s Stock Price Fluctuations in “Black Swan” Events Using a Deep Learning Model Integrated with a Macro Panic Index
- Hu, Zekai
- Machine Learning Choices for Diamond Price Prediction, A Controlled Empirical Study
- Huang, Jingyi
- The Impact of Retail Investors’ Capital Allocation at the Beginning of the Year on the January Effect in A-Shares
- Huang, Keyu
- The Effect of Green Credit Constraints on Carbon Neutrality in Heavy-Polluting Enterprises
- Huang, Tianyu
- Adaptability Analysis of Quantitative Hedging Strategies in the A-Share Market
- Jia, Yuanhuan
- An Analysis of the Impact Mechanism of Carbon Trading Market Development on Regional Economic Growth in China
- Jiang, Sicong
- The Mitigating Effect, Mechanism of Action, and Optimization Path of Green Finance on Financing Constraints of Small and Medium-Sized Enterprises
- Jin, Yazhen
- Analysis of the Impact of Cash Dividend Policies of Listed Companies on Stock Prices within the Context of Media Attention
- Li, Guanzhi
- Achieving Performance Trade-offs in Imbalanced Credit Default Prediction
- Li, Jiaqi
- The Nature and Improvement of Data Silos in the Medical Field
- Li, Keyao
- The Optimization Path of Gucci Clothing Advertising Strategy
- Li, Ruoqi
- Analysis of Cash Flow Turnover Efficiency and Risk Prevention in Retail Enterprises—Taking Yonghui Superstores as an Example
- Li, Xinhang
- Climate Policy and Regional Inequality: A Comparative Analysis of the European Union and China
- Li, Yanning
- Application of LSTM Models in Stock Return Forecasting
- Li, Yifeng
- AI-Driven Personalized Content for Mobile AR Makeup Try-On: Mitigating Decision Uncertainty and Eliciting Impulse Purchase Intention
- Li, Youlin
- The Development Status and Strategies of Digital Marketing in China’s Pet Market
- Li, Zechen
- The Logic and Analysis of Irrational Investment Behavior
- Lian, Yuheng
- The Effect of Green Finance on Global Value Chain Position
- Liang, Yaoming
- Quantum Machine Learning for Coherent Multi-Population Mortality Forecasting: A Variational Quantum Circuit Approach
- Lin, Ziyu
- The Impact of Influencer Marketing on Consumer Decision-Making: Social Identity and Imitative Consumption
- Ling, Yueran
- Predicting Sephora Product Popularity with Linear Regression and XGBoost
- Liu, Andi
- Do Green Credit Policies Reshape Corporate Capital Structure? Evidence from China
- Liu, Jiayi
- Deep Neural Networks and Hybrid Architectures for Credit Card Fraud Prevention
- Liu, Longxuan
- Development of SpaceX’s Ecosystem Flywheel and Analysis on Financial Performance
- Liu, Manyi
- Option Pricing Based on Implied Volatility Forecasting and No-Arbitrage Projection Correction: Evidence from SSE 50ETF Options
- Liu, Shuyu
- Analysis of the Viral Network Effect of Pinduoduo’s Social E-commerce and the Dilemma of Counterfeit Goods Governance
- Liu, Xingyu
- Unlocking Brand Advantage: The Mediating Role of Green Development in the ESG–Brand Competitiveness Nexus of Food Enterprises
- Lyu, Boyu
- An Examination of How Digital Inclusive Finance Affects the Lending Practices of Commercial Banks
- Lyu, Hanyu
- Digital Development of Cultural Intellectual Property Drawing on the CBBE Model: The Case of the Palace Museum’s Creative Industries
- Lyu, Xinying
- Impact of Regret Aversion and Disposition Effect On Investment Behavior: A Systematic Review
- Ma, Pengyu
- From Emotionally-Driven Frequent Decisions to Extreme Asset Allocation: The Mechanism Dissection and Integration Framework of Informationization’s Impact on Irrational Investment Decisions
- Ma, Ruize
- Performance Comparison of ARIMA, XGBoost and LSTM Models on the NASDAQ Dataset
- Meng, Jin
- Green Bond Issuance under China’s Green Finance Reform Pilots: Evidence from Provincial Panel Data
- Meng, Xiangyi
- Analysis of Financial Time Series ARMA-GARCH Model Based on China’s Treasury Bond Yield
- Niu, Yichen
- Analysis of Urban-Rural Differences in College Admission under the Immediate Acceptance Mechanism and Parallel Admission Mechanism in China
- Pan, Duowen
- From Lipstick Effect to Rational Regression: An Analysis of Changes in Consumer Behavior under the Background of Economic Fluctuations
- Peng, Chen
- The Impact of Artificial Intelligence Tool Used on Retail Investors’ Trading Frequency, Risk Appetite, and Herding Behaviour
- Qian, Hongyi
- Analysis of the Application of Large Language Models in the Financial Field
- Qin, Zixuan
- Explainable Machine Learning for Personal Credit Default Prediction
- Qiu, Xingkai
- The Impact of AI on the Market Valuation of Semiconductor Companies
- Ren, Xinya
- The Influence of Psychological Account on the Demand of Long-term Accident Insurance for Family
- Shen, Zhourui
- Pricing Analysis of Drop-Back Certificate: Comparison between Monte-Carlo Simulation and Generative Artificial Intelligence-Assisted Pricing
- Shi, Chengyue
- Dynamic Asset Allocation Strategies Based on Reinforcement Learning
- Shi, Leyi
- Effect Comparison and Ethical Issues of Alternative Data in Credit Scoring
- Shi, Zetao
- Insurance Pricing from the Perspective of Healthcare Cost Prediction—— An Empirical Analysis Based on Machine Learning Using UCI Data
- Shi, Zhanpeng
- The Risk of “Green Washing” in Local Pilot Projects of Transition Finance: Standard Difference, Incentives Distortion and Prevention
- Su, Chenghao
- Mechanism Analysis of Digital Finance Empowering ESG Investment Driven by Information Disclosure Improvement and Capital Allocation Efficiency Enhancement
- Sun, Hang
- Short-Term Stock Price Direction Prediction Using Machine Learning Models
- Sun, Maoze
- The Impact of Real-Time Interactivity in Live Streaming E-Commerce on Consumer Brand Loyalty
- Sun, Rongyi
- Regional Financial Technology Advancement and Quality of Auditing: Evidence from Listed Manufacturing Firms in Guangdong Province
- Sun, Wanxuan
- Predicting Loan Approval Decisions: A Comparative Machine Learning Study
- Sun, Xiaohan
- The Chain Reaction of Investment Experiences in Crowdfunding - A Longitudinal Analysis of “Coolest Cooler”
- Sun, Zhen
- The Impact of Social Media Marketing on Consumer Psychology in the Popularisation of Fashion Brands
- Sun, Zhongmou
- Typhoon Risk, Green Bond Resilience and Credit Spread Pricing: Empirical Evidence from the Green Bond Market in China
- Tian, Haozhe
- The Impact of Herding Effect on National Participation Decisions—Empirical Evidence from Belt and Road Participating Countries
- Tian, Jinglong
- Structural Contingency of ESG Value: Comparing Green Transformation and Market Response in China’s Petrochemical Giants
- Tu, Hong
- Financing Constraints, Green Innovation and Corporate Green Transformation
- Wang, Kaili
- Pricing Analysis of Drop-Back Certificate: Comparison between Monte-Carlo Simulation and Generative Artificial Intelligence-Assisted Pricing
- Wang, Meiyi
- In-depth Exploration and Future Trends of Green Finance, Urban Low-Carbon Economies and Regional Harmonious Growth
- Wang, Meng
- Industry Difference in Stock Price Reactions to Earnings Announcements During the Post-Pandemic Economic Recovery: Evidence from Ordinary Least Squares Regressions
- Wang, Pengfei
- Macroeconomic Correlations of Market Disposition Effects Amidst the COVID-19 Pandemic
- Wang, Shaoxuan
- The Impact of China’s Macroeconomic Indicators on the Scale of Private Equity Investment
- Wang, Xuefei
- Empirical Analysis of the Impact of VC/PE Shareholding Ratio on Enterprise Valuation--take Science and Technology as Examples
- Wang, You
- Digital Transformation of Commercial Banks-A Case Study of J.P. Morgan
- Wang, Yu
- Machine Learning based Stock Price Prediction: A Case Study of LVMH Group
- Wang, Yuning
- Comparative Analysis of Bank Loan Risk Forecasting Based on Machine Learning Models Versus SHAP Interpretation
- Wang, Yunwei
- Analysis of Commercialization Paths and Investment Value of Leading Artificial Intelligence Large Model Enterprises
- Wang, Yusha
- Impact of Quantitative Trading Strategies on Stock Investment Performance Under AI Empowerment
- Wang, Zedong
- Research and Analysis on XGBoost, Random Forest, and Their Hybrid Models in Retail Sales Forecasting