Proceedings of the 2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
2026 2nd International Conference on Financial Innovation and Marketing Management (FIMM 2026)
📍Singapore, Singapore🗓️ 2-4 July 2026
164 authors
- Wang, Zijin
- Practical Paths of Green Finance Supporting Agricultural Development
- Wang, Zimeng
- A Review of the Psychological Mechanisms Linking Audience Engagement and Sponsor Brand Interaction in Esports
- Wang, Zimo
- The Application Value and Potential Risks of Marketing AI in Online Sales
- Wei, Chuanhe
- Green Finance’s Carbon Emission Effects and Heterogeneity Under Dual Carbon Targets
- Wei, Mingliang
- Used Car Price Prediction Based on Machine Learning Algorithms
- Wei, Xianyang
- Determinants of the Green Bond Premium: A Systematic Analysis
- Wei, Yi
- Analysis of the Motivation and Performance of Midea Group's Merge and Acquisition of German KUKA
- Wei, Yu
- Analysis of the Impact of Ownership Structure before IPO on the Valuation of Domestic Semiconductor Companies
- Wen, Bo
- Evaluating Random Forest and LSTM Architectures in Volatility Forecasting for the Magnificent Seven
- Wu, Anbo
- The Impact of Environmental Policies on the Transformation of Regional Economic Structure
- Wu, Jiayang
- Disruption and Reshaping of Traditional Wealth Management Intermediary Models by Decentralized Finance (DeFi): A Case Study of the Hong Kong Market
- Wu, Shengwei
- Who Governs Fear and Greed? - Exploring the Impact of Psychological Trauma on Investment and Financial Behavior
- Wu, Xinyu
- The Fluctuation Mechanism, Transmission Path, and Multidimensional Coping Strategies of Capital Flows in Emerging Markets During the Fed’s Interest Rate Hike Cycle
- Wu, Zeyi
- Measurement System of China’s Green Finance: Indicators, Methods and Research Divergences
- Xia, Yuan
- Private Equity Valuation Dynamics in the Generative Artificial Intelligence Sector: A Case Study of OpenAI
- Xie, Wenmo
- The Transformation of Payment Method and Consumer Behavior Deviation: From the Perspective of Generational Difference
- Xing, Shuotong
- Application of AdaBoost in Predicting Individual Stock Returns
- Xu, Jingheng
- Pricing Analysis of Drop-Back Certificate: Comparison between Monte-Carlo Simulation and Generative Artificial Intelligence-Assisted Pricing
- Xu, Kexuan
- The Application of the Logistic Regression Model in Credit Risk Assessment of Listed Companies
- Xu, Lei
- Analysis of Innovation Driven by Data in Commercial Banks
- Xu, Mohan
- Enterprise Talent Strategy: Application of AI Technology in Enterprise Recruitment under the Background of Digital Transformation
- Xu, Sheng
- The Impact of House Price Fluctuation on Automobile Inventory Pressure -An Analysis based on the Data of 70 Cities
- Xu, Xiao
- Macroeconomic Correlations of Market Disposition Effects Amidst the COVID-19 Pandemic
- Xu, Yaqing
- An Analysis of Factors Influencing the Daily Consumption Behavior of Elderly Consumers
- Xu, Yi
- The Impact of “Irrelevant Answers” in Earnings Briefings on Stock Price Crash Risk
- Yan, Yuhan
- A Study of Marketing Strategies Applicable to the Chinese Game Market
- Yan, Yuxuan
- Green Finance and Corporate Green Innovation: Mechanisms, Empirical Progress, and Research Prospects
- Yang, Tingrui
- ESG Disclosure in China’s Thermal Power Industry: Status, Challenges, and Analysis of Listed Companies
- Yang, Ye
- The Impact Mechanisms, Specific Methods and Effects of Generative AI in Digital Marketing for the Tourism Industry
- Yang, Yiwei
- Research on A-Share Industry Sector Changes Based on Prospect Theory——Starting from the Asymmetric Reaction Caused by the Change of Repo Interest Rate
- Yang, Yiwen
- Random Forest in Stock Market Prediction: A Data-Driven Approach
- Yang, Zhenyu
- Analysis of the Pricing of Structured Products Linked to China Securities Index 300 index
- Yin, Runzhe
- Machine Learning-based Multi-Asset Portfolio Optimization: Evidence from Stocks, Funds and Bonds
- Yoong, Liew Chee
- Peer-Review Statements
- Yu, Jinglong
- Long-Memory Option Pricing: A Comparison Based on Fractional Brownian Motion and the Black-Scholes Model
- Yu, Qinyi
- Marketing Strategy Research in China’s Medical Aesthetics Industry: A Comparative Analysis of YS Medical Aesthetics Chongqing Branch and Y Medical Aesthetics Company
- Yu, Xinyi
- The Influencing Factors of Performance of China’s Stock-type Public Mutual Funds-Based on Fund Characteristics and Market Macro Indicators
- Yu, Zixuan
- Investor Sentiment and Stock Return Prediction: Evidence from Machine Learning and VAR Models
- Yuan, Rui
- The Dynamic Variation of Digital Inclusive Finance’s Carbon Effect and the Conditional Moderating Role of Energy Consumption Structure
- Yuan, Yu
- Impact of Institutional Environment on Fund Compliance Behavior: A Policy Shock Analysis Based on the “Performance Comparison Benchmark Guidelines”
- Zeng, Yuqing
- Digital Transformation of the Clothing Industry: Online and Offline Integrated Development
- Zhang, Hongru
- The 4Ps Analysis of Apple’s Marketing Strategy in China
- Zhang, Jingying
- In-Game Brand Collaborations: Consumer Psychology and Behavioral Impacts
- Zhang, Jiyang
- Robotic Process Automation Financial Use Cases, Risks, and Cost-Saving Potential
- Zhang, Ruihan
- Financial Analysis and Development Suggestions for New Energy Automobile Enterprises based on Harvard Analytical Framework-Taking BYD as an Example
- Zhang, Shurui
- Utilization of the Markov Chain Model for Credit Rating Migration Analysis
- Zhang, Shuxin
- The Marketing Ideas and Strategies of Live Broadcast Delivery Based on Consumer Psychology
- Zhang, Xuhao
- A Study on the Mechanisms of the Herding Effect from a Social Finance Perspective—A Dual-Case Comparison Based on East Buy and Dogecoin
- Zhang, Yingyao
- Rookie Dilemma and Seat Allocation: Applying the Deferred Acceptance Algorithm to F1 Driver Market Design
- Zhang, Yixuan
- The Logic and Analysis of Irrational Investment Behavior
- Zhang, Zhikun
- Luckin Coffee’s Private Domain Traffic Operation Strategy in the Era of Data
- Zhang, Zhiwei
- Comparing LSTM and Transformer Architectures for Daily Close Price Prediction on Chinese A-Share Stocks
- Zhang, Zhiying
- An Analysis of Enterprise Digital Marketing Innovation and Consumer Demand Matching Mechanism in the Context of Digital Economy
- Zhao, Fenghui
- The Impact of Market Sentiment and Financial Reports on Stock Prices: A Machine Learning Approach
- Zhao, Siya
- Bridging the Gap between Precision Marketing and Customer Communication: A Big Data-Driven Feedback Loop Framework
- Zhao, Xun
- Inclusive Finance and Small and Medium-Sized Enterprises Financing Constraints-Practical Challenges, Structural Causes, and Policy Optimization in Developing Economies
- Zhao, Yan
- The Impact of Institutional Investor Ownership on Corporate Financial Risk - Empirical Evidence and Heterogeneity from Listed Companies in China
- Zhao, Ziwen
- The Practice Path of Integrated Development of Green Finance and Inclusive Finance in the “Double Carbon” Environment - and the Enlightenment of Promoting the Development of Small Cities
- Zheng, Jingyi
- Financial Intermediary Information Driven Investment Memory and Deviation of German Generation Z
- Zheng, Runqi
- JP Morgan’s Financial Risk Management Strategies and Their Implementation Effects on the Post-Financial Crisis Period
- Zhou, Helene
- Disney Digital Marketing Strategy Analysis in China
- Zhou, Tingcong
- Volatility Forecasting of the CSI 300 Index Based on the ARIMA-GARCH Model
- Zhou, Yiming
- Sales and Development of Western Musical Instruments on the Internet in China
- Zhu, Tiansi
- Analysis of the Pricing of SSE 50 ETF Options Based on Monte Carlo Simulation