Proceedings of Innovative Multidisciplinary Approaches to Global Challenges: Sustainability, Equity, and Ethics in an Interconnected World (IMASEE 2025)

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31 articles
Proceedings Article

Peer-Review Statements

Harshita Sharma, Deepali Singh, DVS Bhagvanulu, Bashir Saad Ibrahim, Garima Chauhan
All articles in this proceedings volume have been presented at the International Conference on Innovative Multidisciplinary Approaches to Global Challenges: Sustainability, Equity, and Ethics in an Interconnected World (IMASEE-2025) on21st and 22nd January 2025atVivekananda Global University, Jaipur,...
Proceedings Article

Digital Banking Adoption: Predicting Determinants

Umar Amin, Sarita Agrawal, Uqba Yousuf
Purpose – This study aims to explore the salient factors that drive individuals’ proclivity to adopt digital banking services. It is vital for the banking industry to comprehend and forecast the factors influencing online banking adoption by individuals. Design/Methodology/Approach – The...
Proceedings Article

Juvenile Digital Delinquency: A Comprehensive Analysis of Distinctive Behavioural Traits, Motivational Factors, and Societal Implications of Cyber Offenses Committed by Young Individuals

Saloni Bahl, Meenakshi Punia
This study delves into the realm of cybercrimes, exploring the distinctive characteristics of offenses committed by children as compared to adults. With an increasing reliance on digital technologies, understanding the nuances of cyber-criminal behaviour becomes imperative for effective prevention and...
Proceedings Article

Examining Purchase Intentions of Consumers and Attributes of Social Media Advertising amongst Generation Z: An Empirical Inquiry in the Jammu and Kashmir Region

Raja Wiqar, Sarita Agrawal, Syed Idrees
Within the context of Jammu and Kashmir, this empirical study explores the complex relationship amongst Generation Z consumers’ purchase intents and the unique characteristics of social media advertising. Statistical techniques, such as hypothesis testing and regression models, are used in the empirical...
Proceedings Article

Online Hotel Reservations and Guest Satisfaction in Kashmir: A Case Study on Virtual Booking Experiences

Iftikhar Basheer, Sarita Agrawal, Raja Wiqar
This research intricately navigates the interplay between virtual hotel bookings and guest contentment, placing a specific lens on the distinctive hospitality milieu of Kashmir within the thriving online reservation sector. Employing an exhaustive case study methodology, the investigation endeavours...
Proceedings Article

Gender Differences in Emotional Intelligence and Their Impact on Stress Coping Strategies

Divya Bhatt, Vikas Shrotriya
Introduction: Stress is a prevalent and complex phenomenon that significantly impacts both individuals’ emotional and physical well-being. Emotional Intelligence (EI) plays a critical role in how individuals perceive and manage stress, with EI influencing the choice of coping strategies. EI enables individuals...
Proceedings Article

Exploring Postcolonial Perspectives in the Works of Basharat Peer, Rahul Pandita, and Mirza Waheed: A Critical Analysis

Syed Uzma Muzaffar, Garima Chauhan
The conflict in Kashmir has shaped its literary landscape, influencing narratives that explore themes of trauma, identity, and resistance. Since the partition of India in 1947, Kashmir has remained a contested region, witnessing political upheavals, insurgencies, and mass displacement. The complexities...
Proceedings Article

Envisaging the Role of Artificial Intelligence in combating Terrorism in Jammu and Kashmir post Article 370 Abrogation

Ishaan Arora
The erstwhile state of Jammu and Kashmir (contemporary union territory) has always been the talk of the town owing to the frequent terror strikes that had taken toll of many innocent lives. Despite the cautious and proactive alert mode of our dedicated and dreadful soldiers, these insensitive and inhuman...
Proceedings Article

Reimagining Legal Personhood in the Age of Artificial Intelligence: A Jurisprudential and Normative Inquiry

Rahul Bishnoi, Hemlata Bhagtani
The unparalleled development of artificial intelligence systems has fundamentally questioned conventional legal systems and ideas of personhood, therefore requiring a thorough review of how legal systems handle non-human creatures. The philosophical, legal, and pragmatic consequences of granting legal...
Proceedings Article

‘Role of Artificial Intelligence in Intercultural Dialogue and Language: Ethical Frame works for Sustainability and Equity’

Neetu Sharma
The title “Role of Artificial Intelligence in Intercultural Dialogue and Language: Ethical Frameworks for Sustainability and Equity” highlights the intersection of technology, communication, ethics, and global challenges. The title reflects the idea that AI has a significant and evolving role in shaping...
Proceedings Article

Critical Study of the Financial Trends and Governance Issues in the Online Gaming and Gambling Industry

Garima Dhaka Sangwan
The online gaming and gambling sector has undergone rapid expansion in recent years, propelled by technological progress, higher internet usage, and a growing worldwide fascination with digital entertainment. This study is focused on analyzing the financial trends and governance concerns that influence...
Proceedings Article

Advancing Sustainable Urban Development in India: Role of the National Green Tribunal

Ritika Bhola
Sustainable urban development is a crucial aspect of environmental governance in India, given the challenges posed by rapid urbanization, pollution, and resource depletion. The National Green Tribunal (NGT) plays a vital role in ensuring compliance with environmental laws, regulating land use, and adjudicating...
Proceedings Article

Do women need Empowerment? A Critical Analysis of Societal Arrangements and Biasedness towards Women

Archana Sahay Saini, Garima Chauhan, Shalini Saxena
The present text critically examines the constructed characteristics of men and women. Often manipulated or designed to reinforce specific societal structures and norms. It delves into the depths of women’s suppression, exploring how patriarchal systems have historically overshadowed their individual...
Proceedings Article

Child Protection in India: Examining Institutional Governance and Legal Frameworks Under the Protection of Children from Sexual Offences Act in Light of Global Commitments

Meha Bhushan
Ensuring effective institutional frameworks for child protection in India remains a pressing challenge, particularly in the context of aligning national legislation with international commitments under the United Nations Convention on the Rights of the Child (CRC). This study critically examines the...
Proceedings Article

Folk and Bhugol

A Lyrical Blend of Rajasthan’s Folk Music with Geography

Madhumita Hussain, Chhavi Mathur
Humans have adaptive cognitive knowledge and mental processes that have changed throughout time due to a variety of factors, including social interactions, community dynamics, geographic location, cultural background, and others. The key to comprehending all of these concepts is the idea of regional...
Proceedings Article

Bank Efficiency and Stock Performance: A Review

Ishfaq Wani, Vikas Shrotriya
Academic researchers and policymakers, including financial managers, have long been interested in studying the efficiency of banks, and the available literature on it is quite extensive, encompassing its drivers or determinants, its effects or impacts, and its measures. Most of these studies have focused...
Proceedings Article

Exploring the Digital Marketplace

A Thorough Examination of the Process of Online Consumer Decision-Making in the Region of Jammu and Kashmir

Syed Idrees, Sarita Agrawal, Iftikhar Basheer
This study paper delves into the ever-changing world of online marketplaces, specifically looking at how online shoppers in the one-of-a-kind Jammu and Kashmir area make their purchasing decisions. In order to provide a comprehensive picture of the elements impacting customers in this unique geographical...
Proceedings Article

Impact of Agricultural Policies on Farmers’ Livelihoods in India: A State-wise Analysis

Priya Modi, Manisha
This study examines the varied impacts of agricultural policies on farmers’ livelihoods across Indian states, categorized by income levels. Using data from the NSSO 77th Round Survey, Agricultural Census 2020-21, and state agricultural reports, the research employs a comprehensive analytical framework...
Proceedings Article

Seeking a Reasonable Ground: Investigating the Technological, Legal, and Ethical Difficulties of AI Regulation in India

Sneha Kanwar Rathore, Sehal Gokharu, Samiksha Mathur, Daminee Sharma, Aditi Shankar Sharma, Shubham Kumar Thakuriya
The fast growth of Artificial Intelligence (AI) has created revolutionary opportunities across businesses, but it also poses enormous legal problems, particularly in emerging nations such as India. This study investigates the technological, legal, and ethical obstacles of regulating AI in India, with...
Proceedings Article

Advancing Human Rights and Promoting Democracy: A Global Endeavour

Pinku Jha, Manisha Sharma
The pursuit of universal respect for human rights and the flourishing of democratic values remain central aspirations for the international community. This article explores how countries are advancing human rights and promoting democracy abroad. It discusses key strategies employed, including direct...
Proceedings Article

Impact of Social Media on Public Health Awareness

Manisha, Arpit Jangid, Lakshay Mathur, Mahak Jethwani, Bhavani Shankar
In recent years, social media has emerged as a powerful tool for influencing public opinion and driving change across various sectors, including public health, sustainability, and environmental awareness. This paper explores the role of social media in promoting these crucial areas, highlighting its...
Proceedings Article

The Role of Design in Promoting Health and Well-Being

Shilpa Bhargava
Nowadays, health and human well-being are major concerns in the fields of design and architecture. Designers should focus not only on the aesthetics and practicality of space but also on its impact on people’s health and happiness. People all over the world are living longer because of medical advances....
Proceedings Article

Enhancing Skills and Capacity Building through Eco-Fashion Awareness

Kalpana Munjal
Skill development and capacity building play a crucial role in fostering sustainable practices and empowering users to make informed adoptions. This study targeted college-going women from four women’s colleges in Jaipur city, aiming to enhance their knowledge and skills in eco-fashion through a structured...
Proceedings Article

Digital Transformation and Sustainability in the Apparel Industry: Exploring the Role of Smart Technologies for Green Growth

Aashima Jain, Kalpana Munjal
This research explores the role of digital transformation, specifically the adoption of smart technologies, in promoting sustainability within the apparel industry. The study focuses on enhancing environmental and operational efficiency and identifies key smart technologies adopted by the sector, evaluates...
Proceedings Article

Rehabilitation vs Punishment: How prison design system shapes behaviour

Dakshayani Sinha, Pallavi Keswani
The design of prison facilities plays a critical role in shaping inmate behavior and supporting rehabilitation efforts. This paper examines the effectiveness of current prison designs in facilitating rehabilitation, exploring whether the spatial organization and architectural features promote positive...
Proceedings Article

Leveraging Social Media Platforms for Local Artisans: A Study of social media as a Catalyst for Craft Sustainability

Neysa Vas, Kalpana Munjal
Social media platforms have revolutionized the promotion of traditional crafts, offering local artisans innovative ways to showcase their work and connect with a global audience. Among these platforms, Instagram stands out for its visually engaging content and extensive reach, making it a valuable tool...
Proceedings Article

Enhancing Traditional Craftsmanship: Impact of Training on Mandana, Bhil, and Gond Artisans

Twinkle Rastogi, Kajal Thakuriya, Kalpana Munjal
This study examines the impact of a comprehensive training program aimed at integrating traditional Mandana, Bhil, and Gond art forms with contemporary design techniques. Thirty artisans from Madhya Pradesh participated in a week-long training, focusing on fabric preparation, motif creation, layouting,...
Proceedings Article

Ecocriticism and Environmental Degradation in Amitav Ghosh’s Select Work

Rajesh Jakhar, Garima Chauhan, Shalini Saxena
This study explores ecocriticism in Amitav Ghosh’s novels, with a particular focus on Gun Island, The Hungry Tide, The Glass Palace, and The Shadow Lines. It examines how Ghosh portrays the intricate relationship between humans and the environment, addressing themes such as colonial exploitation of natural...
Proceedings Article

The Use of Fairy Tale Motifs in Contemporary Literature and Film

Ruby Anand Sharma, Shalini Saxena
Fairy tales have long been integral to human culture, functioning as tools for moral instruction, reflections of societal norms, and explorations of the unconscious mind. Rooted in oral traditions and later preserved by collectors like the Brothers Grimm and Charles Perrault, these stories—featuring...
Proceedings Article

An Explorative Research on the Impact of Mass Surveillance on Privacy Rights in the Digital Age

Archana Sharma, Sushree Devashrita, Rambal Rathore, Robin Raj, Dakshver Singhal, Rajasvi Gaur
In the modern age of rapid technological development, mass surveillance has become one of the prominent threats to the right to privacy, which is a cornerstone of human rights. Governments and corporations are increasingly using sophisticated surveillance technologies like facial recognition, data mining...
Proceedings Article

Digital Pathways to Gender Equality: Exploring the Role of Digitalization in Advancing Gender Equity in International Organisations

Priyanka Gupta, Harshita Sharma
The rapid advancement of digital technologies has transformed how organizations operate globally, offering new avenues for promoting gender equality. This paper examines the role of digitalization in advancing gender equity within international organizations, focusing on its potential to dismantle structural...