All of the articles in this proceedings volume have been presented at the 2nd International Conference on Innovation and Regenerative Trends in Tourism and Hospitality Industry, IRTTHI, 2025 during 07 – 09 April, 2025 in Chandigarh University, Punjab, India. These articles have been peer reviewed by...

This article attempts to describe regenerative tourism, which has a nascent origin in the tourism and hospitality industry. This theoretical discussion highlights the transformation of tourism into a holistic concept known as regenerative tourism, a process based on the lens of nature-based solutions....

This study examines how financial involvement helps rural Indian tea-growing communities to enhance tea tourism. The primary objective is to determine how financial resources drive sustainable tourism, infrastructure, and socioeconomic development of tea-growing regions. With secondary data from government...

Automating is a technological advance that Shillong’s tourist industry uses to increase output, client satisfaction, and the level of service. This paper aims to understand how employment in travel agencies and tour operators is impacted by automation in Shillong. A qualitative research approach is used...

In this study, qualified tourism and hospitality industry explore Generation Z’s role in responsible tourism and hospitality, focusing on their contributions to cultural heritage preservation, indigenous societies, and the local traditions. It examines Gen Z’s preferences for vintage hotels, themed accommodations,...

Traditional transportation networks are under a great deal of pressure due to rapid urbanization, which has resulted in social injustice, traffic jams, and environmental deterioration in metropolitan areas. Smart transportation techniques have emerged as crucial solutions to solve the issues posed by...

The research examines AI marketing automation systems in tourism to enhance visitor engagement while optimizing marketing strategies. The research evaluates how artificial intelligence technologies including predictive analytics and chatbots and natural language processing (NLP) enhance operational efficiency...

The effect of homestay feedback systems on patron satisfaction in West Jaintia Hills, Meghalaya, is examined in this study. It describes how feedback response systems and customer satisfaction relate to homestays in rural tourism. The results show that customer satisfaction is significantly increased...

The rapid pace of technological advancement and globalization has heightened the need for effective transnational technology transfer (TTT) in various industries. Bridging the gaps in TTT, particularly within human resource (HR) development-focused projects, presents a critical challenge. This paper...

This research investigates the impact of social media marketing on students’ perceptions of job prospects within the tourism sector. Given the significant influence of social media on forming ideas and professional ambitions, it is imperative to comprehend its effect on student decision-making. This...

The goal of this study is to explore how eco-friendly practices adopted by hotels influence consumers’ decisions when choosing where to stay. To gather insights, we created a structured questionnaire and collected responses throughout August 2023. We asked questions related to our objectives using a...

This study investigates innovative and regenerative practices aimed at enhancing service quality in luxury hospitality, with a specific focus on the Oberoi Hotels in Himachal Pradesh. The primary objective is to evaluate guest satisfaction by applying the SERVQUAL model, which measures five critical...

Drinking toddy is not just a traditional practice, it is also considered to have many health benefits when consumed in moderate quantity. A notable advantage is that when consumed early in the morning, toddy doesn’t induce intoxicating effects. An incision is made in the coconut flower bud and the sap...

Himachal Pradesh is abundant with various natural, ecological, cultural, and rural treasures. During the last decade, policymakers and researchers have taken the initiative to create tourists’ sensitivity towards the cultural & natural properties of its tourist hotspots by maintaining their integrity....

Sustainable tourism and hospitality are no longer just buzzwords; they have become integral components of the modern hospitality industry. Whether for small independent establishments or large hotel chains, adopting sustainable practices is essential for long-term success and global betterment. Green...

Special Interest Tourism (SIT), such as birdwatching tourism, is gaining popularity worldwide. Dihing-Patkai National Park, located in Upper Assam, is becoming a popular destination for birdwatchers and photographers. Literature surveys consider birdwatchers among the most educated segments of different...

Food, once limited to the sphere of eating, now shows a complex part for it goes past simple support. It exists as a form for cultural expression and an art form to share and exhibit. Images related to food surge, and the ubiquitous hashtag for “#food photography” often accompanies those images to underscore...

Tourism and Social Media Marketing are great duo, in which both complements each other. The former helps in having quality leisure time, while the latter attracts you and shares your experiences with everyone. All social media platforms greatly influence tourism activity. According to the International...

This study introduces the Culture-Color-Emotion-Tourism (CCET) model, a comprehensive framework that explores the interplay between color schemes, emotional responses, cultural influences, and tourism outcomes. Using a mixed-methods approach, including a literature review, comparative case studies, and...

With the rise of urbanization and the increasing demand for convenience, metro kiosks have become an important retail channel for commuters. This study investigates consumer preferences for food options available for consumer in transit via Delhi metro stations, focusing on the factors influencing choices...

Bogibeel, an area located on the banks of river Brahmaputra and 17 kms from Dibrugarh city is a new destination for tourists all over the world. Since the completion of construction of a road cum rail bridge in 2018, this place has assumed importance to facilitate “Riverine Tourism” for people and create...

Tourism accessibility is crucial for fostering sustainable and inclusive growth; however, transportation barriers, especially in environmentally fragile regions like Northeast India, present significant challenges. This study explores how adopting low-impact transportation solutions can improve tourism...

Social media has revolutionized the travel industry, becoming an increasingly important aspect of the sector. It has influenced our behavior in every part of our life, including the way we chose and consume travel content. Tourism is one of the world’s most active economic sectors, and social media is...

Advancements in digital technology have created a tremendous impact on the food business, making food ordering and delivery quick and easy for consumers, and causing a significant shift in consumer dining preferences. The food-delivery business is on a steady rise, especially in the post-pandemic era,...

This study explored how indigenous food systems have contributed to economic empowerment, food security and cultural preservation. The aim of this study was to investigate how indigenous food systems contribute to economic empowerment, food security, and cultural preservation whilst identifying the challenges...

With the digital technologies, particularly social media and artificial intelligence (AI), the Indian tourism industry is experiencing a radical change. The integration of AI and social media has reshaped the techniques of global tourist destination marketing and crisis management. Social media emerged...

The quality of food service plays a crucial role in shaping passenger experiences and satisfaction in railway catering services. This study analyzes the dimensions of service quality affecting perceived value and passenger satisfaction in Indian railway catering. Further specifically, it considers the...

The development of eco-friendly practices in the hospitality and tourism industry is one of the globally rising trends that are gaining popularity worldwide, particularly in culinary tourism. Incorporating locally produced foods into meals and using sustainable food production processes greatly enhances...