Proceedings of the 2026 5th International Conference on Social Sciences and Humanities and Arts (SSHA 2026)

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141 articles
Proceedings Article

Research on the Coordination Dilemma and Institutional Innovation of Local Government Digital Governance Based on the SFIC Model

Jianglong Ji
The deep embedding of digital technology is driving the transformation of local government governance models. However, there is a significant tension between the inherent fragmentation characteristics of the hierarchical system and the internal coordination requirements of digital governance. This paper...
Proceedings Article

Local Government Under the Background of Digital Government Construction

Research on Governance Capacity Improvement

Jiahui Cao
The construction of digital government has become an important engine driving the modernization of national governance systems and capabilities. Driven by the dual factors of rapid technological development and escalating public demands, local governments need to rely on digital tools to enhance governance...
Proceedings Article

Scenic Construction and Global Communication of Ethnic Minority Elements in Zootopia 2 from the Perspective of Foucault’s Heterotopia Theory: Centering on the Marsh Market

Xiangyang Sun, Kho Suet Nie, Mohd. Nor Shahizan Ali
This paper takes Foucault’s Heterotopia Theory as the core framework, and combines the theories of communication semiotics, cultural hegemony and cross-cultural communication to systematically analyze the logical scenic construction and in-depth global communication intention of Latin American and Southeast...
Proceedings Article

Research on the Modern Design Transformation and Digital Empowerment Pathways of Paper-Cutting Art within the Framework of Information-Based Education

Yamin Li
As a resplendent jewel of China’s traditional intangible cultural heritage, paper-cutting art embodies the cultural DNA distilled over millennia and a distinctive aesthetic paradigm. The dual onslaught of modernisation and the digital revolution have plunged this ancient craft into a crisis of transmission...
Proceedings Article

Can Interactive Mediation Serve as a Method in Robot Ethics?

Zhengqiang Han
Existing research in robot ethics has focused primarily on norm embedding and moral learning as ways to align robotic behavior with human values, while paying little attention to the normative role of artifacts in robotic action. Drawing on technological mediation theory, this article examines whether...
Proceedings Article

Organizing Emotion: Mechanisms of Online Public Opinion Formation in Emotional Observation Variety Shows

Ziran Wang, Donghong Han, Hao Liu
Emotional observation variety shows have become a prominent genre in China’s platformized media environment, generating large-scale and emotionally charged online discussion. Drawing on program texts, large-scale platform comment data, questionnaire surveys, and in-depth interviews, this study examines...
Proceedings Article

The Application of Critical Discourse Analysis in the Dissemination of Zhuang Medicine

Insights from a Zhuang Medical Case Database

Yingzhu Chen, Chuang Hu
In the context of the digitalization and international dissemination of traditional medicine, Zhuang medicine case databases have increasingly emerged as important vehicles for knowledge transmission. Adopting a critical discourse analysis (CDA) perspective, this study examines textual materials from...
Proceedings Article

The United States’ Strategy of Containing China through the Philippines in the China–U.S. Game over the South China Sea

Zhicheng Duan
This study focuses on the strategic competition between China and the United States in the South China Sea. The author analyzes in depth how Washington employs the Philippines to contain China in the South China Sea. The South China Sea is a unique geopolitical entity and has become the core area of...
Proceedings Article

“Enemy” vs. “Cooperative Partner”: A Study on the Identity Construction in the North Korea Policies of the Bush and Trump Administrations

Tianshuo Yang
This study, grounded in the Constructivist framework, investigates the differences in identity perception and their impacts on decision-making within the North Korea policies of the Bush and Trump administrations. It reveals that U.S. policy toward the Democratic People’s Republic of Korea (DPRK) is...
Proceedings Article

The China-Laos Railway as a Case: China-Laos Infrastructure Cooperation Under the BRI and Enlightenment for Southeast Asian Regional Governance

Jingchen Liu
This paper takes the China-Laos Railway as a core case to explore the impact mechanism of infrastructure cooperation on the regional governance model and achievements in Southeast Asia against the background of the “Belt and Road Initiative”. Based on the analytical framework of economic, institutional,...
Proceedings Article

The Outbreak of the Iranian Islamic Revolution: A Neoclassical Realism Perspective

Kaihan Yi
The Iranian Islamic Revolution of 1979 represents a pivotal transformation in both Iran’s domestic political order and Middle Eastern geopolitics. Existing explanations often emphasize religious mobilization, socio-economic change, or foreign intervention in isolation. This article advances a neoclassical...
Proceedings Article

The Commercialization of Ancient Artifacts: Balancing Heritage and Economy

Wanxin Hong
This study examines the multifaceted implications of commercializing ancient artifacts, arguing that strategic commercialization fosters sustainable economic growth, cultural innovation, and heritage preservation. Through case studies of cultural sites in China, Greece, and Japan, this paper demonstrates...
Proceedings Article

The Impact of Brand Co-branded Products on Consumers’ Purchase Intention in the Context of New Media

Han Wang
Brand co-branding refers to a business strategy where two or more brands or IPs from different fields and types cooperate to launch co-branded products, services, or marketing activities through resource integration based on a common goal. Focusing on the context of the new media era, this study first...
Proceedings Article

The Relationship between War Reparations and Fiscal Transformation: Historical Lessons from Germany and Late Qing China

Xingyu Li
From the late nineteenth to the early twentieth century, defeat-induced reparations escalated fiscal imbalance into a crisis of sovereignty and governance, subjecting Germany and the Qing dynasty to, respectively, acute and chronic external pressures. Employing comparative history and documentary analysis,...
Proceedings Article

Historical Achievements and Contemporary Enlightenments of the Sinicization of Marxism During the Yan’an Period

Yilin Wen, Hua Deng
The Yan’an Period (1935-1948) was a crucial stage in achieving a historic breakthrough in the Sinicization of Marxism. During this historical period, with a view to rectifying dogmatist deviations within the Communist Party of China (CPC), addressing the intricate and volatile context of the War of Resistance...
Proceedings Article

A Study on the Differentiated Competitive Advantage of Single-member LLC (Limited Liability Company)

Shuang Zhou, Yun Liu
This paper aims to explore how solopreneurs can build a sustainable differentiated competitive advantage in an era of technological democratization and tool homogenization. The research finds that as digital tools like generative AI become standard, traditional competitive barriers based on resources,...
Proceedings Article

Logo Mania vs Quiet Luxury: Trend Cycles Created by Instagram and TikTok

Baijia Hu
This paper examines how Instagram and TikTok use algorithmic platform infra-structures to produce and circulate two competing luxury fashion aesthetic movements–Logo Mania and Quiet Luxury. The study is based on Veblen’s theory of conspicuous consumption and Bourdieu’s concept of cultural capital to...
Proceedings Article

A Strategic Roadmap for Jellycat’s Brand Transformation

Yujing Wang
With the continuous development of society, the pace of life and people’s daily stress have increased. Nowadays, people have moved past just needing things, they are now looking for an emotional connection. The British brand Jellycat tapped right into this shift. They successfully evolved from just being...
Proceedings Article

International Trade Rules for AIGC: Cutting-Edge Challenges, Fragmented Governance, and Future Prospects

Yun Liu, Shuang Zhou
This article briefly summarizes the rapid development of AIGC international trade and the fundamental challenges it poses to the traditional trade rule system based on physical goods. It highlights the core of the article: systematically reviewing the current fragmented state of rule application, analyzing...
Proceedings Article

Gray Association Analysis of the Integration of Sports, Culture, and Tourism Industries under the Drive of New Quality Productive Forces

Ruixi Zheng, Shaocong Zhao
This study develops an analytical framework for the integration of “new quality productive forces” with the sports, culture, and tourism industries (SWCT), utilizing comprehensive development data from China spanning 2015 to 2022. Empirical analysis is conducted using the entropy weight method, coupling...
Proceedings Article

Typical Scenarios and Countermeasures for Power Grid Construction in the Extraordinary Development Stage

Zhe Wei, Liyu Xia, Lanjun Xu, Wan He, Wenhao Zhu
Power grid construction is the core link that forms the physical foundation of the power grid and plays an important role in the high-quality development of the power grid. Currently, power grid construction has entered a stage of extraordinary development, and the typical scenarios it faces are also...
Proceedings Article

Integrating AI and Women’s Empowerment into Sustainable Human Resource Development: A Service Science Perspective in Higher Education Institutions

Hira Anwar, Lu Chen, Rashid Jahangiri, Tamimu Mohammed Gadafi
This study examines the relationship between women’s empowerment and Sustainable Human Resource Development (SHRD) in higher education institutions (HEIs) in Pakistan, with a focus on the mediating role of Women’s Involvement in Sustainable HR Practices (WIISHRP) and the moderating influence of Sustainable...
Proceedings Article

Strategies for Enhancing the Design of Cultural and Creative Products in Shizhi Qiang Village under the Context of Artificial Intelligence Technology: A Case Study of Taizi Tea

Lirui Xia
Taking the Taizi tea from Shiyi Qiang Village in Beichuan as an example, this paper explores how to design cultural and creative products, under the background of artificial intelligence technology, guided by the theory of emotional design, to further develop the characteristic resources of the village,...
Proceedings Article

Research on the Social Innovation Design Strategy of the Transformation of the Endogenous Power of the Yao People in Northern Guangdong Under the Rural Revitalization Strategy

Chenzi Ma
Under the background of rural revitalization strategy, this study analyzes the main problems existing in the Yao area in northern Guangdong, discusses its endogenous development power, gives full play to the regional advantages of ethnic areas, and uses various resources in northern Guangdong, to transform...
Proceedings Article

Jurisprudential Thinking and Perfection Suggestions on Several Difficult Problems in Administrative Apology System in the New Era

Xiuhua Sun
Administrative apology is becoming more and more common and is constantly improving. In the process of standardization and legalization, some vague contents have appeared, including whether administrative apology is an administrative act or an administrative responsibility. Is the subject of apology...
Proceedings Article

A Quantitative Model for Policy Text Assessment: A Multi-Dimensional Analysis of China’s High-Standard Farmland Construction

Yuan Wang
Systematic evaluation of policy documents is essential for optimizing policy design; however, quantitative models for analyzing and assessing the content design of such documents remain inadequate. Accordingly, this paper introduces the TOL index model and a three-dimensional analytical framework of...
Proceedings Article

A Bibliometric Analysis of Recreational Services in Park Green Spaces

Bingxi Liu, Hanxu Zhang, Yu Tian, Junling Zhang
With the accelerating process of global urbanization, the recreational services of park green spaces have become crucial for enhancing residents’ quality of life and promoting urban sustainability. However, a comprehensive bibliometric review specifically focused on this field remains absent. This study...
Proceedings Article

Impact of Power Market Reform on New Energy Power Generation Enterprises in Jilin Province: A Case Study of Jilin Electric Power Co., Ltd.

Hui Li, Ying Shen, Qiong Wu
This study focuses on the market-oriented reform of new energy grid-connected electricity prices in Jilin Province and analyzes its impacts on local new energy power supply enterprises. By adopting policy analysis and case study, it discusses the reform from financial, strategic and short-term market...
Proceedings Article

A Participatory Design Method Integrating Structured Representation and Design Scheme Clustering

Ge Tang
Children’s expressions in Participatory Design with Children (PDC) are often unstructured and difficult to quantify, which limits systematic comparison and decision making across diverse design outcomes. This study focuses on an integrated children’s study desk and proposes a PDC approach that integrates...
Proceedings Article

Analysis of New Sanatorium Models Based on Restorative Environment Theory—Taking WOS Data as an Example (2000-2025)

Xinyu Zhang
Against the backdrop of an increasingly rapid aging population, the mental health and quality of life of the elderly have become a focus of social attention, and the traditional nursing home model needs to be revitalized in various aspects. Therefore, this study employs quantitative and qualitative analysis...
Proceedings Article

A Study on the Construction and Countermeasures of Health Care Behavior Promotion Paths in Optometry Based on Social Cognitive Theory

Ziran Fu, Jiawei Sun, Jing Lu, Wenqian Li, Yiran Wang
Eye health issues in China are becoming increasingly severe and affecting younger populations. The government has introduced multiple policies to promote eye health strategies, yet problems such as poor translation from awareness to behavior remain prominent. Existing research abroad focuses on the link...
Proceedings Article

Design of Inclusive Health Insurance for Low-Income Students in Fengtai District, Beijing

Zijia Yi
Inclusive health supplementary insurance is a key component of China’s multi-level medical security system, which can accurately address the problem of excessive medical expense burden on primary and secondary school students from low-income families. Taking primary and secondary school students from...
Proceedings Article

Managerial Cognition of AI Ethics and Corporate AI Strategy Implementation: An Integrated Ethical Governance Framework

Shifeng Chen, Xiaojun Chen
This study examines how corporate managers’ understanding of artificial intelligence (AI) ethics influences the formulation and implementation of AI strategies. As AI tools become deeply embedded in organizational decision-making, the ethical legitimacy of AI strategies has emerged as a critical issue...
Proceedings Article

Research on the Design Transformation Mechanism of Rural Brand Public Art from a Semiotic Perspective

Jingwen Qian, Xinyu Zhang
Rural public art, characterized by the process of “symbol extraction, reconstruction, translation, and identification,” is becoming one of the significant approaches to shaping rural culture, developing rural industries, and building rural brands. From a semiotic perspective, this paper analyzes the...
Proceedings Article

Planning the Urban Commuting-Workplace Green Space Continuum from a Health Promotion Perspective: An Integrative Theoretical Framework and Multi-Case Comparative Study

Zhengying Chen
Against the backdrop of rapid global urbanization and the knowledge economy, the health of working populations faces systemic challenges. While urban green space is widely recognized as a key health-promoting environment, existing research and practice exhibit a significant spatial fragmentation, failing...
Proceedings Article

Design of Rehabilitation Assistive Walking aid Based on Dual-wheel and Four-wheel Switching Structure

Feng Huang, Yishu Fang, Fangyuan Qin
Traditional walkers have numerous drawbacks: non-wheeled models are difficult to maneuver, four-wheeled models lack stability, and smart models are prohibitively expensive. This paper presents a walker designed for seamless switching between two-wheel and four-wheel modes. Its rear support features two...
Proceedings Article

The Impact of Working Capital Management Efficiency on Corporate Financial Performance: A Panel Data Regression Analysis

Jianbu Shi, Hairong Zhang, Jinghan Zhou, Lan Tang
This study explores the relationship between working capital management (WCM) efficiency and corporate financial performance using panel data from 1,200 non-financial listed firms across 10 emerging economies (Brazil, Russia, India, China, South Africa, Indonesia, Mexico, Turkey, Thailand, and Malaysia)...
Proceedings Article

Evaluating Community Micro-Renewal via Visual Graph Analysis: A Space Syntax-Based Comparative Study in Shanghai

Ruiqi Peng
Community micro-renewal has become a dominant urban regeneration strategy in China, yet existing evaluations remain largely qualitative, leaving the role of spatial configuration underexplored. This study employs Visual Graph Analysis within the framework of Space Syntax to compare two Shanghai communities...
Proceedings Article

A Study on the Development Level of the Cultural and Creative Industries in Eastern China Based on Principal Component Analysis

Funing Yang
With the growing demands of building China into a cultural powerhouse and the increasingly diverse needs of its people, an increasing number of cities are placing greater emphasis on the development of the cultural and creative industries. This study focuses on the eastern regions of China, where the...
Proceedings Article

Multi-Agent Simulation of Incentive Mechanism Optimization for Enhancing Rural Community Participation in Summer-Resort Wellness Destinations and Its Household Income Effects

Rui Li, Puwei Zhang
This study constructs a multi-agent simulation framework to evaluate incentive mechanism optimization for rural community participation in summer-resort wellness destinations. Agent-Based Modeling incorporating residents, government, enterprises, and tourists is calibrated using household surveys (n=486)...
Proceedings Article

The Ethical Advantage: Boosting Employee Commitment in Small Businesses through Leadership and Empowerment

Aaron Chin Chen Lai, Maniam Kaliannan, Magiswary Dorasamy
This study examines the relationship between ethical leadership and affective commitment among Malaysian MSME employees, testing psychological empowerment as a mediator. Grounded in Social Identity and Social Exchange Theories, a mixed-methods approach was employed with 213 participants. Structural equation...