Proceedings of the Sustainability in emerging economies - Integrating business excellence in management education (SEE-IBEME-2024)

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25 articles
Proceedings Article

Peer-Review Statements

Rohit Sindhwani, Jyotsna Bhatnagar, Ritu Srivastava, Neera Jain, Ruchi Agarwal
All of the articles in this proceedings volume have been presented at the Sustainability in Emerging Economies - Integrating Business Excellence In Management Education during 19th-20th December, 2024 in MDI Gurgaon. These articles have been peer reviewed by the members of the Scientific Committee and...
Proceedings Article

Institutional Factors and National Competitive Advantage: A Comparative Analysis in the Textile Industry

Pallavi Singh, Ruchi Agarwal
This study applies institutional theory to explore the sources of national competitive advantage in the textile industries of India and Bangladesh. The main objective is to understand how institutional characteristics, rather than solely firm-level capabilities or market-driven policies, shape competitiveness...
Proceedings Article

Greenwashing in Thermal Power Plants: Sustainable Identity or Illusion?

Sharad Singh, Ruchi Agarwal
Greenwashing is a phenomenon through which firms across various sectors present themselves as environment-friendly to meet the policy requirements and growing consumer demand for sustainability. This study examines certain greenwashing attempts in India’s thermal power generation sector through the lens...
Proceedings Article

Discourse Ethics in Controlling Fraud: A Comparative Case Study

Ruchi Agarwal
This study explores the role of discourse ethics in fraud control by examining how communicative rationality shapes moral reasoning within two large insurance companies in India, operating in similar institutional environments. Drawing on Habermas’s communicative action theory, the analysis categorizes...
Proceedings Article

Corporate Governance and Sustainability in Emerging Economies: A Systematic Literature Review

Fiza Bhateja
The study systematically reviews literature on the relationship between corporate governance and corporate sustainability performance from 1992 to 2024 to explore how internal corporate governance mechanisms drive corporate sustainability. The review identifies sustainability development goals followed...
Proceedings Article

Shaping a Sustainable Tomorrow: - The Role of India’s IT Giants in Advancing UN SDGs 8, 9, 10, and 12

Girish Chandra Bhatt, Manoj Kumar Gopaliya
The United Nations Sustainable Development Goals (SDGs) are set to provide a blueprint for culturing a sustainable and egalitarian future. This study focuses on how India’s IT Tech giants like TCS, Wipro, and Infosys parallel their functioning with the much-needed SDGs which focus on ‘Decent...
Proceedings Article

“The Impact of YouTube Advertising on Consumer Buying Behavior”

Ashish Kumar Jha, Sunil Upadhyay, Shilpi Rana, Mansi Singh
This research paper deals with the profound impact of YouTube advertising on consumer purchasing behavior, examining how this powerful platform shapes consumer awareness, attitudes, and purchase intentions. As digital marketing evolves, YouTube has emerged as a leading channel for brands to engage consumers...
Proceedings Article

Green Human Resource Management: Role of Proactive environmental strategy and HR as a business partner

Priyanka Aggarwal, Tanuja Agarwala
The urgency to address environmental concerns has driven organizations to embrace proactive environmental strategies. Human Resources (HR) plays a crucial role as a strategic partner in aligning environmental goals with HR practices. This research aims to study the relationship between proactive environmental...
Proceedings Article

Risk and Return Analysis of ESG Funds, Other Funds, and Nifty: Sustainable Development in India

Sachita Yadav, Phayetmi Mungrei
There is a need to accelerate climate financing due to climate change. For sustainable development, the pattern of investment should also change and follow the SDGs. There are a range of ESG investment alternatives available nowadays to contribute to sustainable development. As a responsible citizen...
Proceedings Article

Impact of Talent Management Practices on Organization Commitment through Pay Satisfaction as Mediator: A Pathway to Sustainable Business Excellence

Arpita Goyal, Uma Sankar Mishra
The research investigates how talent management practices influence organizational commitment, focusing on pay satisfaction as a mediating factor. Additionally, it explores how these elements contribute to sustainable business excellence, driving long-term organizational growth and resilience. Ultimately,...
Proceedings Article

Behavioral Finance and Sustainability: Unveiling Risk Biases in Investment Decisions

Aradhana Sorout, N. P. Singh, Anil Anand Pathak
Traditional belief holds that goals of sustainable investment and financial returns are at odds with each other. However, progressive investors argue that this perceived conflict can be eased through a strategic approach that aligns economic goals with environmental, social, and governance (ESG) considerations....
Proceedings Article

Role of Commercial Banks in Greening Indian Financial System

Anuradha Sahu, Paramjit Singh Lamba, Neera Jain
Sustainable development relies on effective regulatory frameworks and economic instruments, with banks playing a critical role. In an increasingly globalized economy, banks face environmental risks that impact their assets and profitability. Green banking promotes sustainable finance by integrating environmental,...
Proceedings Article

Performance Quantiles for Venture Capital and Private Equity Affiliated IPO in India

Marut Dutt, Seshadev Sahoo
The study objective is to do the performance analysis of Venture Capital and Private Equity backed Initial Public Offering at various quantiles of initial price performance and do the comparative analysis of performance at the median quantile. The study conduct rigorous statistical analysis to assess...
Proceedings Article

Transforming Leadership for Climate Sustainability: Advancing SDG 7 and SDG 13 in Sri Lankan Hospitality

M. B. Kiriella
This study investigates the role of transformational leadership in advancing sustainable tourism within Sri Lanka’s hospitality sector, focusing on alignment with the Sustainable Development Goals (SDGs) 7 (Affordable and Clean Energy) and 13 (Climate Action). Using a mixed-methods approach that integrates...
Proceedings Article

Impact of Resource Conserving Technology on Farmer’s Perception in Punjab and Haryana

Rana Rohit
The investigation carried out on rice varietal technologies in Punjab and Haryana provides substantial evidence in favor of this hypothesis. Our findings advocate for future adoption studies to broaden the scope of variables considered, moving beyond general socio-economic, demographic, and institutional...
Proceedings Article

Disintegrated Coordination Propelling India towards 2030 SDGs

Krithika Ramasethu
A comprehensive policy contains all the relevant stakeholders under its consideration. In regards with SDGs and its goals for 2030 any document must heed the same thought by word and virtue. The SDG Localisation attempts of India are pretty impressive compared to what other countries follow. It is because...
Proceedings Article

Towards Inclusive Growth: CSR as a Catalyst for SDGs in Aspirational Districts of Western Odisha

J. P. Dash, Anuraag Dash
The Western Odisha districts of Kalahandi, Kandhamal, and Nuapada have lagged in achieving the Sustainable Development Goals (SDGs) and are classified as Aspirational Districts by the Government of India. These three districts face significant socioeconomic development challenges and governance constraints....
Proceedings Article

Role of Venture Capital in Sustainable development of Industry 4.0

Bharti Chaudhary, N. P. Singh
Sustainable development is the practice of meeting today’s requirements without affecting future generations’ ability to meet their own. It prioritizes a balance of economic growth, environmental protection, and social equality. Sustainable development seeks to build a more resilient and inclusive world...
Proceedings Article

Responsible Leadership and Sustainability: Is Organizational Citizenship Behaviour towards Environment the missing link?

Meenakshi Bisla
The organizations are focused on adopting sustainable framework that addresses global challenges, including environmental, social, and economic issues. Therefore, the study proposes a framework for enhancing the sustainability of organizations. The study examines the relationship among responsible leadership,...
Proceedings Article

Nexus of Digital Leadership and Workplace Dynamics: Evidence from Selected Private Universities in Uttarakhand, India

Shankar Lal, Mehak Arora
The shift from traditional to digital leadership (DL), resulting from mandatory workplace digitalization, presents numerous opportunities. The primary objective of this research is to analyze DL and its influence on gender equality (GE), employee innovative behavior (EIB), and collegiality (CG) among...
Proceedings Article

Adapting to Institutional Voids: The Role of Business Incubators in Academic Environments

Adarsh Singh
Business incubators in academic institutions play a critical role in fostering entrepreneurship, particularly in institutionally void environments where regulatory, financial, and infrastructural gaps hinder business development. This paper explores the challenges faced by academic incubators in aligning...
Proceedings Article

Overconfidence Bias in Equity Market: A Comparative Analysis of Market Uncertainty and Tranquil Periods in Asian Economies

Mohit Verma, Mansi Panwar
The current study aims to examine the phenomenon of overconfidence bias in Asian stock markets, encompassing both market stress and tranquil periods. Utilizing daily data spanning from January 1, 2013, to April 30, 2023, the study employed bivariate vector autoregression (VAR) models and impulse response...
Proceedings Article

GST and Sustainability: An Analysis of the Goods and Services Tax in Promoting Sustainable Development

Rahul Mongia, N. P. Singh
The Goods and Services Tax (GST) is a tax based on the destination principle that is levied in each stage of production and transfers but the final tax is paid by the customer/consumers. It is a tax that applies to whole India including the state of Jammu and Kashmir. Since being implemented in India...
Proceedings Article

Intersection of CSR and Sustainable Development Goals: A Path Towards Sustainable Business Practices

Shivali Garg, Rahul Varshney
In 2015, every UN member state agreed to support the 2030 Agenda for Sustainable Development. It provides a shared plan for world peace and wealth for all people, now and in the future. This plan is based on the 17 Sustainable Development Goals (SDGs), which are an urgent call for all developed and emerging...
Proceedings Article

Modeling Sustainable Tourism in Hotels: A Stakeholder’s Perspective

Jatin Vaid
The United Nations has been continuously emphasizing upon and working tirelessly towards sustainable development. The three pillars that underline sustainable development in an economy are economic growth, social inclusion, and environmental protection. Hotels are an important part of the overall tourism...