Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
141 authors
- Puentes Rivera, Iván
- Peer-Review Statements
- Páez, Pamela J. Cruz
- Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
- Pérez, Miguel Ángel Vite
- The Meaning of Social Inequality in the Crisis of Integration: a Look from the Binary Narrative
- Quintana, Pedro Bazo
- When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
- Reyes, René Jara
- Digital Gender-Based Violence Against Women in Chilean Subnational elections: Patterns and Impacts
- Reyes-Criado, Héctor
- The Visual Memory of Inca Kola: The Role of Advertising Photography in the Construction of Peruvian Identity
- Reyes-Pedraza, María Eugenia
- Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
- Riquelme, Andrea
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Rodríguez, Belén Amador
- “Decolonised Education and the Breaking of ‘Non-Spaces’: The Women’s Prison in Santas Vainas, Esmeraldas (Ecuador)”
- Rodríguez, Doménica
- Subliminal Messages in Chanel’s No. 5 Perfume 2024 Campaign
- Rodríguez, Patricia Villagómez
- Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts
- Rodríguez-Hidalgo, Claudia
- Cybermedia in Latin America. A Focus on Southern Cone
- Rovira, Cristina Fernández
- COVID-19’s Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
- Ruiz, Javier Hernández
- Representation and Presence of Women in Salsa Music Videos in the Decades from the 80’s to 2010’s
- Ruiz, Mauro
- Content Analysis of Communication Strategies in Team ‘Patrón Mejía’: Effectiveness and Message Study
- Ruiz-Olorte, Demetrio Antonio
- Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima
- Saboya, Martí Fernández
- COVID-19’s Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
- Salinas, Daniela
- Transmedia Storytelling in K-pop: Emotional Branding, Fan Participation, and Narrative Coherence in the Construction of Idol Identity
- Sandoval, Tatiana
- Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
- Sanmartín, Catalina Mier
- Cybermedia in Latin America. A Focus on Southern Cone
- Santiago, Mijael Altamirano
- Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
- Santillán-Lima, Juan Carlos
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- Santos, Marcelo
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Sayan-Casquino, Yasmin
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Sayan-Casquino, Yasmin
- Social and Political Narrative: Audience Engagement in The Boys
- Seminario-Campos, Alejandro-Hernan
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Siles, Renato Nureña
- The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers
- Sotomayor, Juan P.
- Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
- Sotomayor, Juan Pablo
- Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
- Sánchez-Soriano, Alisson
- Beyond the Perfect Body in the Campaign What is Love?
- Taipe, Rosely Moya
- When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
- Tellez-Castilla, María Delia
- Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
- Ulloa-López, Paola
- Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
- Ura-Perez, S.
- The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
- Urquizo, Enzo-Marcelo Solorio
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Vargas-Sardon, Jorge Lucas
- Young College Women’s Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
- Velasco, José Francisco Martínez
- Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
- Vera, Jaime Mora
- Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
- Vilca-Deza, Jhair Neil
- Representation of Peruvian Women’s Identity and Empowerment Through Boudoir Photography
- Vogel, Matías
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Yeste, Víctor
- Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach