Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
đValdivia, Chileđïž 2-4 September 2025
141 authors
- Puentes Rivera, IvĂĄn
- Peer-Review Statements
- PĂĄez, Pamela J. Cruz
- Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
- PĂ©rez, Miguel Ăngel Vite
- The Meaning of Social Inequality in the Crisis of Integration: a Look from the Binary Narrative
- Quintana, Pedro Bazo
- When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
- Reyes, René Jara
- Digital Gender-Based Violence Against Women in Chilean Subnational elections: Patterns and Impacts
- Reyes-Criado, HĂ©ctor
- The Visual Memory of Inca Kola: The Role of Advertising Photography in the Construction of Peruvian Identity
- Reyes-Pedraza, MarĂa Eugenia
- Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
- Riquelme, Andrea
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- RodrĂguez, BelĂ©n Amador
- âDecolonised Education and the Breaking of âNon-Spacesâ: The Womenâs Prison in Santas Vainas, Esmeraldas (Ecuador)â
- RodrĂguez, DomĂ©nica
- Subliminal Messages in Chanelâs No. 5 Perfume 2024 Campaign
- RodrĂguez, Patricia VillagĂłmez
- Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts
- RodrĂguez-Hidalgo, Claudia
- Cybermedia in Latin America. A Focus on Southern Cone
- Rovira, Cristina FernĂĄndez
- COVID-19âs Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
- Ruiz, Javier HernĂĄndez
- Representation and Presence of Women in Salsa Music Videos in the Decades from the 80âs to 2010âs
- Ruiz, Mauro
- Content Analysis of Communication Strategies in Team âPatrĂłn MejĂaâ: Effectiveness and Message Study
- Ruiz-Olorte, Demetrio Antonio
- Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima
- Saboya, MartĂ FernĂĄndez
- COVID-19âs Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
- Salinas, Daniela
- Transmedia Storytelling in K-pop: Emotional Branding, Fan Participation, and Narrative Coherence in the Construction of Idol Identity
- Sandoval, Tatiana
- Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
- SanmartĂn, Catalina Mier
- Cybermedia in Latin America. A Focus on Southern Cone
- Santiago, Mijael Altamirano
- Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
- SantillĂĄn-Lima, Juan Carlos
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- Santos, Marcelo
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Sayan-Casquino, Yasmin
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Sayan-Casquino, Yasmin
- Social and Political Narrative: Audience Engagement in The Boys
- Seminario-Campos, Alejandro-Hernan
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Siles, Renato Nureña
- The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers
- Sotomayor, Juan P.
- Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
- Sotomayor, Juan Pablo
- Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
- SĂĄnchez-Soriano, Alisson
- Beyond the Perfect Body in the Campaign What is Love?
- Taipe, Rosely Moya
- When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
- Tellez-Castilla, MarĂa Delia
- Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
- Ulloa-LĂłpez, Paola
- Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
- Ura-Perez, S.
- The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
- Urquizo, Enzo-Marcelo Solorio
- Representation of the Characters in the Dramatic Conflict of the 1976 Feature Film
- Vargas-Sardon, Jorge Lucas
- Young College Womenâs Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
- Velasco, JosĂ© Francisco MartĂnez
- Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
- Vera, Jaime Mora
- Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
- Vilca-Deza, Jhair Neil
- Representation of Peruvian Womenâs Identity and Empowerment Through Boudoir Photography
- Vogel, MatĂas
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Yeste, VĂctor
- Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach