Proceedings of the International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
International Conference on Communication and Applied Technologies 2025 (ICOMTA 2025)
đValdivia, Chileđïž 2-4 September 2025
141 authors
- -ElĂas, Antoinette Francesca Falconi
- Organizational Image and Academic Satisfaction: The Primacy of the Cognitive Component in the Private University of Metropolitan Lima
- Abeledo, Guadalupe GĂłmez
- âDecolonised Education and the Breaking of âNon-Spacesâ: The Womenâs Prison in Santas Vainas, Esmeraldas (Ecuador)â
- Acevedo, Kyara Oyakawa
- Young College Womenâs Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
- Aguiar, Nina
- Content Analysis of Communication Strategies in Team âPatrĂłn MejĂaâ: Effectiveness and Message Study
- Alcantar, Gabriela MarĂa Luisa Riquelme
- Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
- AlegrĂa, Willy AndrĂ©s Sotelo
- Digital Communication Strategies and the Use of Transmedia Narrative of the âAlways PotterfanĂĄticosâ Community
- Anastacio-Coello, LucĂa
- âI acknowledge the negative Effects, but Being on Social Media is Worth it to meâ: A Study on Self-control of Minors as Content Consumers on Social Networks
- Andrade-Martinez, CĂ©sar
- Educommunication of Youtubers and Media Influencers and its Impact on Liquid Audiences on Instagram, YouTube, and TikTok
- Anto, LucĂa Macedo
- When Brands Fail: Hatred, Negative WOM, Forgiveness, and Generational Voices in Repurchase Decisions
- Arbaiza, Francisco
- Transmedia Storytelling in K-pop: Emotional Branding, Fan Participation, and Narrative Coherence in the Construction of Idol Identity
- Arbaiza, Francisco
- Emotional Storytelling in Fashion Unboxing: Microinfluencers on TikTok and Their Role in Brand Awareness Among Young Adults
- Archundia-Sierra, Etelvina
- Design of an Interactive Memorama to Promote Learning for Preschool Children
- Atarama-Rojas, TomĂĄs
- âI acknowledge the negative Effects, but Being on Social Media is Worth it to meâ: A Study on Self-control of Minors as Content Consumers on Social Networks
- Atoche, Antony Jose Ferrel
- Social and Political Narrative: Audience Engagement in The Boys
- Augusto-Pando, Paula
- Participatory Photography as a Therapeutic Tool for Mental Health Among University Students
- Aybar-Cabezudo, Oscar A.
- The Queer Narrative in the Transmedia Proposal of HBOâs âThe Last of Usâ Series and the Fan Film âAll We Lostâ
- Aybar-Cabezudo, Oscar Alfredo
- Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
- Aybar-Cabezudo, Oscar Alfredo
- Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
- Barbery-Montoya, Danny C.
- Aesthetics or Identity? The Importance of Wine Consumption Frequency
- Barredo Ibåñez, Daniel
- Peer-Review Statements
- Bañuelos-Capistrån, Jacob
- Representation of Peruvian Womenâs Identity and Empowerment Through Boudoir Photography
- BeltrĂĄn, Jarnishs
- Digital Gender-Based Violence Against Women in Chilean Subnational elections: Patterns and Impacts
- Benavides, Estrella
- Emotional Storytelling in Fashion Unboxing: Microinfluencers on TikTok and Their Role in Brand Awareness Among Young Adults
- Betancourt, Fabricio
- Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
- CalderĂłn, Nathalie TomalĂĄ
- Journalism Training in Conflict Contexts: Challenges in Covering Environmental Crimes in Ecuador
- Campo, Andrea de JesĂșs OrĂ©
- The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
- Cedeño, Lesther
- Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
- Chichande, Bryan Steven Cortez
- Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
- ChĂĄvez-Chuquimango, MarĂa
- Representation of Peruvian Womenâs Identity and Empowerment Through Boudoir Photography
- ChĂĄvez-Chuquimango, MarĂa
- Participatory Photography as a Therapeutic Tool for Mental Health Among University Students
- Constante, Bryan
- Content Analysis of Communication Strategies in Team âPatrĂłn MejĂaâ: Effectiveness and Message Study
- Contreras-JuĂĄrez, Roberto
- Design of an Interactive Memorama to Promote Learning for Preschool Children
- Coronel-Salas, Gabriela
- The Impact of Data Journalism in Ecuador
- Cusot, Gustavo
- Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
- Davila-Noronha, Mellany Gizeh
- Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
- Del-Real-Garcia, Noé Emmanuel
- Transparent Communication and Public Health: Evaluating Digital Health Portals in Ten Latin American Governments
- Duque-Vaca, Miguel
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- DĂaz, Javier Francisco
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- EcheverrĂa-Camposano, Fiorella
- Aesthetics or Identity? The Importance of Wine Consumption Frequency
- Espinoza-Robles, Lorena Teresa
- Perceptions of Personal Development in Peruvian Videopodcasts among Youth Audiences
- Espinoza-Robles, Lorena Teresa
- Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
- FalconĂ, Gabriela
- Voting Intentions and Sociopolitical Factors in Generation Z in Ecuador
- Feijoo, Beatriz
- âI acknowledge the negative Effects, but Being on Social Media is Worth it to meâ: A Study on Self-control of Minors as Content Consumers on Social Networks
- FernĂĄndez, Miguel
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Figueroa GĂŒnther, JosĂ© Arturo
- Peer-Review Statements
- Fuentes-Patiño, Brigitte Karina
- Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises
- Gallardo-Echenique, Eliana
- Feminist Elements in Femvertising Perceived as Dishonest
- Gallardo-Echenique, Eliana
- Beyond the Perfect Body in the Campaign What is Love?
- Gallegos-Salas, G.
- The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
- Gaona, Kerly Espinosa
- The Impact of Data Journalism in Ecuador
- Garcés-Båez, José Alfonso del Carmen
- Design of an Interactive Memorama to Promote Learning for Preschool Children
- GarcĂa, RamsĂ©s Daniel MartĂnez
- Social Linkage Strategies Promoted by Higher Education Institutions to Strengthen Small-Scale Producers
- Goicochea, Laura Escobar
- Digital Communication Strategies and the Use of Transmedia Narrative of the âAlways PotterfanĂĄticosâ Community
- Goicochea, Laura Escobar
- Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World
- Gomero, Giancarlo
- Representation and Presence of Women in Salsa Music Videos in the Decades from the 80âs to 2010âs
- Goméz, Monica Martinez
- Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach
- Gonzales-Cieza, Melany Lucia
- Queer Self-Discovery in Thai Coming-of-Age Television: Identity Construction in I Told Sunset About You
- Gonzales-CĂłrdova, Mayra Paola
- Cybermedia in Latin America. A Focus on Southern Cone
- Gonzalez, Deris Cruzco
- The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
- GonzĂĄlez, Gilberto Murillo
- Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
- Guambo-Vallejo, Diana Carolina
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- Guano, Hugo Bone
- âDecolonised Education and the Breaking of âNon-Spacesâ: The Womenâs Prison in Santas Vainas, Esmeraldas (Ecuador)â
- Gutierrez-Aguilar, O.
- The Mediating Role of Perceived Relevance in Impulse Buying Behaviour in University Students
- Gutiérrez, Daniela Orellana
- Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024
- HuamĂĄn-Huillca, Melissa
- The Queer Narrative in the Transmedia Proposal of HBOâs âThe Last of Usâ Series and the Fan Film âAll We Lostâ
- Jaramillo, Paola Cruz
- Media Convergence Ecosystems and Digital Transformation of Journalism in Latin American Contexts
- Julca, LĂa Nathalia SantamarĂa
- Representation and Presence of Women in Salsa Music Videos in the Decades from the 80âs to 2010âs
- Karbaum, Gerardo
- The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
- LeĂłn, Victor Omar Vite
- The Role of Film Critic YouTubers in the Development of Audiovisual Competencies. The Case of 3 Latin American YouTubers
- LeĂłn, VĂctor Omar Vite
- Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World
- Lopez-Samaniego, Christopher
- Tourism and Sustainable Development in Ecuador: A Regional Analysis
- Luque, Santiago Giraldo
- COVID-19âs Role in Amplifying Affective Polarization on Spanish Twitter/X During the First State of Alarm
- LĂłpez, Mario Rossainz
- Design of an Interactive Memorama to Promote Learning for Preschool Children
- LĂłpez, Paola Ulloa
- Analysis of the Impact of the Social Media Filter Bubble on University Students. Case Study: Ecuador
- LĂłpez-LĂłpez, Paulo Carlos
- Peer-Review Statements
- Manrique, Alberto MejĂa
- The Distribution of University Documentaries: An Interview with Professors from Communication Faculties in Ibero-America
- Mantilla-Caro, Gianella
- Feminist Elements in Femvertising Perceived as Dishonest
- Manzano, Georgina
- Transmedia Communication as a Casual Element in Political Strategy, Case Study: 2025 Ballot, Ecuador
- Mariño, Nina Aguiar
- Subliminal Messages in Chanelâs No. 5 Perfume 2024 Campaign
- MartĂnez, Tania Orbe
- Journalism Training in Conflict Contexts: Challenges in Covering Environmental Crimes in Ecuador
- MartĂnez, Tania Orbe
- Foreign Disinformation Narratives About Ecuador: An Approach to their Structure and Initial Beliefs
- Medranda -Morales, Narcisa
- Digital Transparency in Ecuadorian Municipalities with More than 100,000 inhabitants: Analysis of Access to Public Information and its Impact on Citizen Participation
- Meini, Cristina
- Blurred Disinformation in Digital Journalism: A Typology of Subtle Deceptive Practices on Social Media
- Mendoza, Marcelo
- Assessing the Relevance of Categories of Annotated Text to Identify and Measure Persuasion Techniques
- Milla, Lizett Karen Graham
- Young College Womenâs Perceptions of Breast Cancer Prevention Communication: Fear as a Behavioral Barrier
- Molina-Granja, Fernando Tiverio
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- MontĂșfar-Calle, Ălvaro
- My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru
- Morales-Molina, Tania
- Tourism and Sustainable Development in Ecuador: A Regional Analysis
- MorĂĄn, Daniel PlĂșa
- Identifying Key Factors of Student Dropout through Random Forest: A Data-Driven Approach
- NĂșñez-Naranjo, Aracelly
- Tourism and Sustainable Development in Ecuador: A Regional Analysis
- Ordoñez, Jessica Ponce
- Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
- Palomino-Flores, Paola
- Journalistic Strategies on Instagram for the Dissemination of Health Information During Crises
- Palomino-Flores, Paola
- Feminist Narratives in Fashion in Vogue Mexico and Latin America During the Digital Era 2020-2024
- Palomino-Moreno, Henry
- âI acknowledge the negative Effects, but Being on Social Media is Worth it to meâ: A Study on Self-control of Minors as Content Consumers on Social Networks
- Pavez, Isabel
- My Influencer Friend: Analysis of Parasocial Relationships in the Credibility of Sponsored Content in Peru
- Piccirilli, DarĂo
- Preservation of Digital Documents: Strategic Models and International Standards for Institutional Management
- Pino, Ariosto Vicuña
- Detecting Pests Affecting the AAB Muse Using an Image-recognising Mobile Application
- Pinto-GarzĂłn, Karen
- Blurred Disinformation in Digital Journalism: A Typology of Subtle Deceptive Practices on Social Media
- Prats, German MartĂnez
- Educational Technology: Citizen Perception of the Digital Strategy for the Prevention of School Dropout in Public Universities
- PrujĂ -NoĂš, JesĂșs
- Roles of Fans from Peru, Colombia and Bolivia in the Creative Space of the Harry Potter World