All of the articles in this proceedings volume have been presented at the 4th International Conference on Language and Cultural Communication (ICLCC 2026) during April 24-26, 2026 in Beijing, China. These articles have been peer reviewed by the members of the Scientific Committees and reviewers and approved...

The development of private colleges and universities in China is limited by many factors including enrollment and employment, funds and cooperation. Especially in school-enterprise cooperation, most enterprises are unwilling to cooperate with private colleges and universities to train students, which...

This review synthesizes current findings on the key factors that influence cross-linguistic syntactic priming in bilingual speakers. It aims to assess whether shared syntactic representations underlie bilingual sentence production and how these are shaped by linguistic and cognitive factors. Specifically,...

Autism Spectrum Disorder (ASD) has garnered significant attention due to deficits in social behavior and communication. This neurodevelopmental disorder often manifests early in life and is commonly characterized by delayed language development. In recent years, the global prevalence of children with...

Amidst the sweeping tide of globalization, the crossing of geographical and cultural boundaries by individuals and groups has become increasingly commonplace. Robert E. Park’s “Marginal Man” theory, introduced in 1928, conceptualizes the marginal individual as a “cultural hybrid” who “lives in two worlds,...

This study aims to explore the relationship between foreign language learning motivation and anxiety, as well as the differences in these two variables across grades. It employs a questionnaire survey among 76 undergraduate students majoring in science and engineering. Results indicate a moderate negative...

This study investigated how discourse markers influence second language (L2) English learners’ perceived empathy in AI-mediated dialogues, exploring the moderating roles of overall English proficiency and listening comprehension abilities. Using a within-subjects design, this study recruited 23 participants...

This academic paper makes a deep research into how Leaders Talk, a prominent interview program by China Media Group, constructs the Belt and Road Initiative (BRI) coverage in its media practice. The research selects 38 related programs from October 2022 to August 2025 and explores the media practice...

N400 is a crucial ERP component indexing lexical-semantic access or post-lexical semantic integration. Previous studies have employed N400 as a vital component to investigate how bilinguals conduct semantic processing of L1 and L2 under various conditions. This paper, via systematic review of recent...

This paper examines the divergent explorations of female liberation pathways within Simone de Beauvoir’s philosophical framework and Eileen Chang’s literary narratives. The philosophy The Second Sex published in mid-twentieth century drew on the idea of “othering” as Beauvoir showed that women are framed...

This study investigated the speech data from a young speaker (23 years old) of Gan Chinese in Yingtan, Jiangxi Province, China. By comparing the phonemic inventory and tone systems, this study finds over all consistency in the inventory except for /ɣ/ devoicing into /x/, and a potential signal of /e/...

Against the backdrop of globalization and digitalization, the protection of intangible cultural heritage is confronted with unprecedented opportunities alongside intricate challenges. Digital technologies offer novel avenues for the preservation, dissemination and innovation of intangible cultural heritage,...

Vocabulary development is a central concern in language and literacy education, as it underpins reading comprehension, academic writing, and communicative competence. However, approaches to vocabulary instruction vary considerably across learning contexts. In EFL classrooms, learners often have limited...

Driven by global economic integration and the rapid development of digital media, brand internationalization has become a core strategy for corporate growth. In this process, cross-cultural communication emerges as a critical challenge for brands. As the most direct and emotionally resonant medium for...

Intensifying competition in Chinese higher education has made “Baoyan anxiety” a prevalent issue among undergraduates. This study employs Fairclough’s three-dimensional Critical Discourse Analysis framework and Social Comparison Theory to analyze 20 Baoyan experience-sharing posts on The Rednote. It...

This study uses a questionnaire-based methodology to investigates the effects of Chinese university students’ view of a “standard” English accent on their classroom involvement and future professional growth. The research finds that learners’ perceptions of Standard British English (SBE) and General...

Embodied-Cognitive Linguistics (ECL) signifies the development of cognitive linguistics in China. To most college students, vocabulary and grammar are formidable challenges, which makes English reading class more difficult. Most college students just learn English by rote learning. This paper made a...

With the advancement of basic education reform and the implementation of the “Double Reduction” policy, fostering structural comprehension and orthographic awareness in Chinese character learning for lower primary grades has become a research hotspot. This study designed and compared the effects of a...

Against the dual backdrop of in-depth media integration and the vigorous development of the aerospace industry, new mainstream media have emerged as the core carriers for disseminating aerospace discourse. Taking Xinhua News Agency’s official Weibo coverage of the Chang’e-6 mission as the research object,...

Long-standing biases related to gender, nationality, race, and commercial value have persisted in the field of sports. With the widespread application of generative artificial intelligence in scenarios such as sports news, interactive commentary, and fan conversations, the issues of “hallucination” and...

Multimodal discourse analysis offers a framework to address limitations in traditional English reading instruction. This study develops a hierarchical teaching model for senior high school by integrating theory with practical reflection. The model demonstrates value in enhancing comprehension and competencies,...

Research and teaching practices indicate that, over a long period, classroom teaching of nursing oral English in vocational colleges has been challenging, and this situation remains unchanged today. This paper focuses on the teaching model of nursing oral English in vocational colleges as its research...

This paper aims to explore the essence of the “female-centered” narrative in the Chinese 3D otome game Love and Deepspace, analyzing how female agency is reconstructed under commercial logic. Using textual analysis and in-depth interviews, combined with theories of the “male gaze,” symbolic consumption,...

This study examines the transformative landscape of visual communication design in the digital age, focusing on narrative-driven immersive experience design supported by digital technologies such as VR and AR. The research develops a tripartite theoretical model encompassing “Visual Communication Narrative...

Workplace observation reality shows transform professional routines into shareable narratives and, increasingly, into sites of cultural communication in the platform era. Drawing on Lacanian mirror theory and cultural studies of audience negotiation, this paper asks how The Exciting Offer organizes nested...

This paper takes the power structure in the text of Journey to the West as the research object, aiming to compare the differences between the fundamental power discursive practice in the mid-to-late Ming Dynasty (the period when the novel was completed) — namely the “Three Cardinal Guides” — and the...

Conjunctions have long been recognized as effective devices to achieve coherence in English discourse. Among all kind of conjunctions, “but” is used frequently by both native speakers and Chinese EFL learners. However, most previous studies focus on a wide range of conjunctions rather than this specific...

Recent advances in digital technologies have significantly transformed the preservation and communication of cultural heritage in the field of digital humanities. However, existing studies often focus on individual technologies and lack systematic integration from a cross-media perspective. This study...

This study takes 586 students and 72 teachers from primary, junior and senior high schools in Xingren City, Qianxinan Buyi and Miao Autonomous Prefecture, Guizhou Province as research objects, using questionnaire, interview and data analysis to explore the collaboration and development path between K-12...

The indirect translation of classical Chinese novels played an important role in introducing and disseminating traditional Chinese culture in the West. However, it has long been neglected in scholarship due to its characterization as a form of “re-deformation”, which obscures its cultural significance....

The Belt and Road Initiative (BRI) has increased connectivity among the South Pacific countries. As a key element of intercultural communication, language strategies directly influence the spread of the BRI. While existing discussions have addressed relevant theoretical perspectives, empirical analyses...

With the rapid development of Internet technology and new media, adolescents’ daily verbal communication has been greatly influenced, accompanied by obvious and widespread language variation phenomena. This study focuses on the current situation, formation causes and internal linguistic characteristics...

Although personalized algorithmic recommendation services on social media platforms have enhanced the efficiency of information searching, it has the potential to induce “information cocoons” and trigger users’ algorithmic resistance behavior. Based on the S-S-O (Stressor-Strain-Outcome) theoretical...

The lack of motivation among rural students to learn English has become a crucial barrier, limiting the empowerment of rural revitalization through educational digitalization. Existing studies mostly attribute this issue to hardware shortages and weak teaching faculties, yet neglect the root of cultural...

This study examines how conceptual metaphors in the white paper titled China’s Achievements in Women’s Well-Rounded Development in the New Era are rendered in its official English translation. Based on Conceptual Metaphor Theory, the study analyzes 387 aligned Chinese-English sentence pairs and 127 metaphorical...

This study investigates the adjustment of deontic obligation strength in the English–Chinese translation of COP29 Decisions. Integrating Systemic Functional Linguistics (SFL) with pragmatic equivalence, it constructs a parallel corpus (N = 830 segments) to analyze the interpersonal functions of “urges-type”...

Language is a powerful force in shaping personality and a key pathway to understanding it. Recognizing the personality traits of various ethnic groups through language can foster more harmonious, deeper interaction, communication, and integration. This study uses the “Comprehensive Dictionary of the...

Since its birth, Warhammer IP has become a multi-field cultural symbol via cross-media operation, serving as a typical case of IP with board games as the initial carrier and dual attributes of physical products and content narrative. This study sorts out its cross-media operation system featuring “board...

The purpose of this study is to shape and enhance the urban IP image of Tianjin by combining the Haihe culture, and to explore a feasible path of integrated development and mutual promotion between Haihe culture and urban IP image design. Method: Through literature research and case analysis, this study...

This study focuses on the use of emerging technologies to promote the innovative development and effective inheritance of Dunhuang patterns in contemporary society. Using a combination of literature research, case study analysis and practical exploration method, the research status of AIGC technology...

The Yan'an Period stands as a crucial stage in the history of the sinicization of Marxism, as well as in the development of the sinicization of Marxist literary and art theory. After putting forward the scientific proposition of the sinicization of Marxism, the Communist Party of China, on the basis...

Dunhuang Quzi Ci, a cultural treasure of the Silk Road, holds significant literary and interdisciplinary value. This study develops a tripartite framework—combining philology, digital analysis, and cross-cultural comparison in order to trace its century-long academic evolution. Philological periodization...

As a significant Mahayana Buddhist scripture formed in China in the early 8th century, the dissemination and reception of the Sutra of Perfect Enlightenment profoundly reflect the diverse pathways of Buddhist cultural exchange and localisation in East Asia. Employing primarily textual analysis, comparative...

“XX is basic, XX is not” initially originated from the fashion discourse on short video platforms. Later, it quickly deviated from its original context in online dissemination and evolved into an expression template that can be reused across different scenarios. This article provides a general analysis...

Rapid deployment of Artificial Intelligence (AI) technology in formal and informal sectors of the economy in the last five years or so has made it important to understand how professionals in various sectors perceive this technology and what determines their perception. This paper purported to examine...

This study systematically investigates the developmental characteristics and interactive mechanisms of intercultural sensitivity and effectiveness among foreign language majors in universities for ethnic minorities. Data analysis yields the following findings: Intercultural sensitivity (M=3.78) significantly...

Existing research on the application of the Cognition-Affect-Behavior (CAB) model in cross-cultural communication has largely focused on outcome-oriented quantitative analyses, lacking in-depth exploration of the generative mechanisms of “Other-Narrative” in the communication of Shanghai’s image. To...

This paper proposes a cross-cultural news communication modeling method driven by multimodal semantic fusion. A cultural context-aware multimodal semantic fusion algorithm, CCAMF, is designed, and a cross-cultural news communication prediction model based on fusion communication dynamics is constructed....

Guanyin Cake is a traditional specialty food deeply rooted in Zhoushan, integrating local marine culture, Buddhist culture and folk culture. It carries the living inheritance value of intangible cultural heritage and is an important part of the local cultural tourism consumption system. However, the...

During World War I, U.S. foreign policy underwent a series of significant shifts — from strict neutrality to pro-Allied partiality, and finally to full military intervention. Whether adopting “war” or “peace,” all these policy changes were fundamentally rooted in Woodrow Wilson's international political...

This study adopts cross-cultural communication theory as its analytical framework to explore effective pathways for integrating Zhoushan’s intangible cultural heritage (ICH) into international classrooms. By analyzing key processes such as intercultural communication and cultural adaptation, the study...

Contemporary music festivals have evolved from single-stage performances into complex fields integrating diverse cultural experiences and deep social interactions. As a core element of spatial construction, art installations play an irreplaceable role in reinforcing ritual atmospheres, guiding collective...

The present moment is of particular significance for AI and new media research, as as the field undergoes substantial technological transformation and paradigm reconstruction. Anchored in the Technology–Organization–Environment (TOE) framework and employing CiteSpace bibliometric visualization, the study...

As a reflection of contemporary culture, the English translation of internet buzzwords involves complex cultural negotiation and meaning reconstruction. Based on Gadamer’s Theory of Fusion of Horizons, this study adopts a Three-Horizon Analysis Framework— author’s horizon, translator’s horizon, reader’s...

This research takes the emerging internet buzzword “Shushu wo a” (I, the little rat) as the research object. Adopting online observation and case analysis, the study explores the buzzword’s linguistic and paralinguistic features including semi-objectified personal structure, reduplicative morphemes and...

While a virtual teacher’s smiling expression can convey positive emotions, its lack of realism may lead to cognitive dissonance and social discomfort. This study explores an external compensation strategy, examining the mitigating effects of indicative gestures. The experiment employed a 2 (Gesture Direction:...

This paper advocates for the urgent need for United States government funding to support research on the post-memory of African American descendants. Collective and generational trauma, stemming from the legacy of slavery and systemic racism, continues to shape the social and psychological realities...