The digital economy is crucial as it drives industrial upgrading and efficiency improvement, giving birth to new business models and forms. It is a new engine for economic growth and is related to national competitiveness and future development and is a focus of the world. Tencent promotes industrial...

The analysis offered the evaluation of the financial performance of Domino’s Pizza Enterprises Limited in Australia from FY22 to FY24. The focus is on three important profitability indicators: Operating Profit Margin (OPM), Return on Equity (ROE), and Earnings per Share (EPS). The results show the drop...

This study analyzed the corporate governance issues after mergers and acquisitions. During the process of enterprise mergers and acquisitions, problems such as corporate culture conflicts, hidden financial issues, and uneven distribution of internal resources are often encountered. Taking Disney's...

Synergy is a core issue in corporate mergers and acquisitions research. Existing literature mostly uses large-sample quantitative research methods to evaluate the effectiveness of mergers and acquisitions. However, when facing emerging industries, high-growth companies or special merger and acquisition...

Luxury goods sales are expected to cool down in the Chinese market in 2024. The performance of jewelry is also poor. This is related to the changing consumer attitudes of Chinese consumers. The main consumer group for luxury goods in China is high net worth individuals. The consumption concept of this...

With the development of Chinese economy, people have more disposable income and tend to pursue higher material goals. As the beverage with unique flavor and social function, coffee has gradually become a significant part of modern life, thus leading to more consumption of coffee in China. With the rise...

Since the cessation of the COVID-19 outbreak in Wuhan, China, at the end of 2019, it has quickly spread to most parts of the world, becoming one of the most serious public health crises during the early 21st century. Nonprofit organizations, particularly during the time of the epidemic and its spread,...

This paper aims to systematically study the multifaceted role of management accounting within the framework of enterprise financial risk management, with a specific focus on its practical implications and operational mechanisms. Through a comprehensive synthesis of extant literature review and an in-depth...

China’s rapid economic growth over the past four decades has been accompanied by a widening wealth gap and systemic inequities in access to education, healthcare, and employment. With a Gini coefficient of 0.466 for income and 0.704 for household net assets, inequality is entrenched through housing disparities,...

Digital technology has led to new internet-based occupations with the rapid progress of internet technology, reshaping the spatial, temporal and skill structure of the labor market. Starting from the labor market structure theory and with the Chinese government’s employment promotion policy for the 14th...

Against the backdrop of the rapid development of Internet technology and the widespread use of new media, the competition in the film market has become increasingly fierce, and traditional marketing models have become difficult to meet the demands. It is urgent to explore new marketing methods. This...

As market competition intensifies and customer rights awareness rises, the complaint response mechanism has become a core vehicle for corporate relationship marketing. This study focuses on enterprises, using the “interaction-trust-commitment” theoretical framework, and employs literature analysis to...

A large body of empirical research has examined separately how typographic, graphic, and color elements influence consumer perception and preference, yet a systematic integration of their joint effects and underlying mechanisms remains lacking. This review systematically maps out the mechanisms by which...

In recent years, the booming second-hand luxury market has reshaped the value management practices of luxury brands. However, existing research has paid limited attention to how “temporal capital” contributes to brand permanence in this context. To address this gap, this study takes Hermès as a case...

In recent years, the rapid development of information technology and the catalyzing of the new crown epidemic have driven the global popularity of telecommuting, which has become an important issue of concern for enterprises and employees. This paper starts from the perspective of employees, comprehensively...

With the rapid development of the omni-channel retail model, enterprises are confronted with challenges such as cost, service and inventory conflicts when integrating online and offline channels. This article systematically analyzes the specific manifestations of channel conflicts in omni-channel retail:...

The economic dividends of population agglomeration in China increasingly depend on the coordination of institutional environments. This paper explores how agglomeration effects and institutional environments shape the economic benefits of population agglomeration, based on case studies of Beijing, Chengdu,...

With the widespread adoption of social media platforms and their evolving features—such as algorithmic recommendations, short videos, live commerce, and virtual communities—understanding how these channels influence consumer behavior has become critical for marketers. This paper reviews recent scholarship...

The issue of consumer stickiness is becoming increasingly prevalent due to the rapid advancement of live streaming with products, and there is a paucity of systematic research on this topic in the academic community. Within this context, this study explores the theme of consumer stickiness enhancement...

In the post-pandemic era, consumers’ healthy awareness has passively evolved, manifesting in product purchases targeting particular healthy conditions such as constipation, palpitations, and insomnia. This trend has shifted competition in the functional beverage industry from product features to user...

With the growing popularity of short video platforms, embedded advertising has become a major source of income. However, the relationship between customers’ purchasing patterns and the effectiveness of integrated advertising communication remains a subject of academic debate. This paper conducts a study...

Against the backdrop of the “dual carbon” strategy and increasing health consciousness, China’s green food industry is experiencing substantial growth; however, green food brands face challenges in achieving nationwide market expansion. This paper reviews the difficulties and breakthrough paths in green...

Under the global digitalization wave, the operational models of enterprises are undergoing profound changes. The traditional single-product delivery model has become increasingly ineffective in the highly competitive and diverse market environment where consumers have diverse demands. Transitioning to...

With the arrival of the era of Internet plus, Big Data and the intensification of market competition, brands are now trying to adopt IP marketing strategy to enhance market competitiveness. Based on this context, the use of brand IP to enhance user stickiness has become an important part. Some prior...

This article focuses on some opportunities and challenges that the global used clothing recycling sector faces against the backdrop of fast fashion. The discussion will mainly focus on policy comparisons among different countries, types of technological processes, consumer behaviors, and business models....

In an era marked by information explosion and rapid advances in internet technologies, the attention economy has emerged as a dominant paradigm, with attention becoming a critical resource in the new digital economy. Short video platforms, driven by personalized recommendation algorithms and interactive...

With the vigorous development of the trendy toy market, while it has significantly attracted new consumers, it also faces the dilemma of losing old customers. How to address the challenges of creative bottlenecks and audience change in the trendy toy industry has become a major problem. Based on the...

The current consumer behavior is transforming into postmodern consumption. Emotional marketing research has overlooked the cultural mediation of childhood narratives in toy luxury’s emotional premium, focusing on functionality within traditional frameworks. This study explores adult toy luxurification’s...

After COVID-19, the Hong Kong real estate market faces numerous challenges and opportunities. This study examines the impact of the adjustments of Hong Kong’s property stamp duty on the real estate market, focusing on the effects of policy changes on housebuyer costs, market transaction volume, and property...

Since the process of Chinese-style modernization, especially the modernization process in the post-epidemic era, many social impacts generated by the economic downturn cycle have become prominent. Therefore, it is necessary to steadily boost the prosperity of common citizens and strengthen the distribution...

This paper takes Nezha: The Demon Child’s Sea Chaos, China's first animated film to break the 10 billion box office, as the research object, aiming to further reveal the impact of market events of leading film and television IPs on the stock price fluctuations of related listed companies. By constructing...

Against the backdrop of accelerating global population aging, the traditional pension security system is facing multidimensional and severe challenges. The replacement rate of pension continues to decline, fiscal sustainability is facing a serious crisis, and intergenerational conflicts are increasingly...

This study investigates the impact of social media on financial literacy among adolescents aged 15 to 18. As social media increasingly becomes a primary source of information for young people, concerns have arisen about its influence on their financial understanding and decision-making. Adopting a cross-sectional...

In the context of national ideation-driven strategies, corporate R&D expenditure emerges as a pivotal driver for enhancing national competitiveness and sustainable corporate growth. However, prior studies predominantly adopt agency theory and executive characteristic lenses, lacking consensus on...

This study presents a systematic examination of financing challenges confronting Small and Medium-sized Enterprises (SMEs), with particular focus on the structural constraints and risk management deficiencies in their capital acquisition processes. Through an integrative methodology combining literature...

Against the backdrop of increasingly fierce technological competition, technology mergers and acquisitions (M&As) have become an important way for enterprises to quickly obtain innovative resources, but the integration process is accompanied by significant risks. Through literature review and case...

In the digital economy driven by the Fourth Industrial Revolution, disruptive technologies such as artificial intelligence (AI), cloud computing, and blockchain are fundamentally reshaping the industrial landscape. Against this backdrop, technology mergers and acquisitions (M&A) have emerged as a...

Mergers and acquisitions (M&A) play an important role in promoting the strategic transformation and market expansion of enterprises. However, judging from the results, the performance of many enterprises after M&A fails to meet expectations, and even brings certain losses. Firstly, this paper...

This study examines Pop Mart's innovative IP operation model, which has positioned the company as a leader in China's booming trendy toy industry. Driven by shifting consumer values, particularly among Generation Z, who prioritize emotional engagement, self-expression, and community belonging,...

China is experiencing the world’s largest and fastest population aging process. Aging poses a systematic challenge to economic growth through the contraction of the labor supply, the transformation of consumption structure, and the transmission of social security pressure. It is urgent to explore the...

As global technology companies become increasingly competitive in content and platform integration, strategic mergers and acquisitions (M&A) have become an important means for large corporations to rapidly expand their ecosystems and technological capabilities. In 2022, Microsoft announced that it...

Since the 21st century, the Walt Disney Company has taken a series of acquisition measures to cope with the digital transformation of the global film and television media industry and the impact of streaming media. This study takes Disney’s acquisition of 21st Century Fox as the core case. At the same...

The boundaries between work and life have become hazier due to the gig economy and the growth of digitalization, so research on the balance between the two should be combined with the current development trends. This study uses a survey of the literature to sort out how the concept of work-life balance...

The rapid evolution of artificial intelligence (AI) technology has had a multidimensional and dynamic impact on the global labor market, replacing low and middle-skill jobs through automation, as well as giving rise to emerging occupations and exacerbating structural shifts in skill demand. This study...

Rural labor transfer has been identified as a key determinant of agricultural economic growth, particularly under the strong national agenda promoting rural and agricultural development. This paper adopts an analytical framework structured around the sequence of “resource allocation – production efficiency...

The digital economy has resulted in the rapid development of new employment forms and has become a significant force for employment absorption. However, their characteristics of flexibility and de-employerization also pose severe challenges to the traditional system designed to safeguard the rights of...

As our country enters a moderately aging society, the growth of the elderly population has surpassed that of the newborn population. This structural change not only brings challenges such as a decrease in labor supply to economic and social development but also gives rise to opportunities in emerging...

Educational inequality, as a core issue in social stratification research, profoundly reflects the shaping effect of social structure on individual developmental opportunities. Based on Pierre Bourdieu’s capital theory framework, this study deconstructs family capital into three dimensions: economic...

In the post-pandemic era, social isolation and aging have intensified, triggering explosive growth in global emotional needs and propelling the emotional economy to become a new growth pole. Artificial Intelligence (AI) has entered the emotional economy domain with technologies like emotional recognition...

With the rapid development of Artificial Intelligence (AI) technology, the education field is undergoing a paradigm shift from the traditional accumulation of “human capital” to the dominance of “algorithmic capital”. In the wave of digital transformation, the education system is facing structural changes...

Re-employment of elderly individuals has played a crucial role in alleviating labor shortages and promoting active aging due to the increasing global population aging. Combing with domestic and foreign literature, the comparison and analysis of elderly employment patterns in three typical countries,...

With the changes in China’s population structure and the decrease in the female labor force participation rate, the issue of female labor supply has become a key topic in alleviating labor shortage and promoting gender quality. This paper systematically summarizes relevant literature, and studies it...

Lately, with technology being advanced continuously and new economic forms emerging, the penetration of Artificial Intelligence (AI) in the gig economy has been deepening increasingly. Algorithmic decision-making is profoundly changing the operational logic of the gig economy. Existing research indicates...

In recent years, new forms of the sharing economy such as bike sharing and ride-hailing have grown rapidly, bringing significant convenience to daily life. However, they have also given rise to various issues, including unclear division of responsibilities between platforms and drivers, difficulties...

Crocs, initially labeled a fashion disaster, has successfully transformed into an emblematic anti-aesthetic brand, resonating deeply with Generation Z’s cultural identity. This research explores the strategic use of deliberately “ugly” or unconventional design elements employed by Crocs to appeal to...

In the context of global digitalization, small and medium-sized enterprises (SMEs) play a vital role in the economy, but digital transformation is confronted with significant challenges all over the world. This study systematically analyzes the key obstacles in SMEs’ digital transformation, including...

Against the backdrop of China’s aging trend, the sound development of the pension insurance system is becoming increasingly crucial within the social security framework. It is noteworthy that the consumption rate among Chinese residents remains low, and there is substantial room for enhancing the role...

With the global energy crisis and environmental pollution becoming increasingly severe, new energy has become a key industry for achieving green development and economic transformation. This paper focuses on China’s new energy sector to explore the role of fiscal policy in promoting its development....

Entrepreneurship of people with disabilities has received the attention and support from Chinese government as an important way to solve employment problems of disabled, promote their integration into society and comprehensive development. Chinese government has issued many policies to support the entrepreneurship...