All of the articles in this proceedings volume have been presented at the 4th International Conference on Public Service, Economic Management and Sustainable Development (PESD 2025) during September 26 to 28, 2025 in Dali, China. These articles have been peer reviewed by the members of the Scientific...

With the acceleration of the aging process of China’s population, the problem of caring for the disabled elderly has gradually become the focus of social attention. As the core model of China’s elderly care system, family supporting is facing great challenges due to its long-term reliance on non-professional...

In the post-pandemic era, the global economic situation and consumption habits have undergone significant changes, which have brought new challenges and opportunities to luxury brands, especially high-end jewellery brands. This study focuses on the daily market strategies of high-end jewellery brands...

Southeast Asia is the fastest growing region of Internet users in the world, and Singapore is the most mature e-commerce market in Southeast Asia. This paper introduces Shopee’s business model in detail, including logistics model, payment model, marketing model and profit model. In terms of logistics...

With the vigorous development of the digital era, it has become an important trend for firms to actively promote the transformation of accounting intelligence to achieve cost reduction and efficiency in business operations. Based on this, this paper studies the impact of accounting intelligence on firm...

This paper analyses data from 2010 to 2023 in China to create a regression model, supported by empirical evidence, assessing the impact of artificial intelligence on the urban-rural income gap. The methodology integrates regression analysis with actual growth rate data of the income gap to improve the...

Since 2024, the monetary policy of China’s central bank has taken a turn, beginning to pay more attention to the direct financing market. Based on this phenomenon, this paper first discusses the reasons why the People’s Bank of China (PBoC) considers monetary policy during its implementation process,...

This paper focuses on the identification and management of patent risks throughout the entire process of technological research and development (R&D) in high-tech enterprises. It divides the R&D process into four stages: preparation, strategic decision-making, implementation, and evaluation feedback....

In the post-pandemic era, against the backdrop of high inflation in the United States, the U.S. dollar exchange rate did not depreciate as predicted by the purchasing power parity (PPP) theory due to the decline in purchasing power. Instead, it experienced a significant appreciation. This paper reviews...

After decades of dynamic adjustment, the British Corporation Tax system was designed around the needs of the royal family from the beginning and then formed a typical model of “low tax rate, broad tax base + precise preferential treatment”. It implemented a graded progressive system in 2023 to alleviate...

Artificial Intelligence has dramatically improved the efficiency of image generation and is widely used commercially. At the same time, the copyright of AI-generated images still needs to be considered, including four aspects: copyright establishment, copyright content, acquisition method, and rights...

With the promotion of global sustainable development concept, corporate social responsibility (CSR) has gradually become one of the key strategies for enterprise development in today’s business environment. Enterprises should not only pay attention to economic benefits, but also assume social and environmental...

This study employs the Stimulus-Organism-Response (SOR) model as its theoretical framework to systematically analyze the consumer behavior mechanisms and evolutionary pathways of traditional commerce, traditional e-commerce, and new e-commerce. The research findings reveal that traditional commerce reinforces...

Parasitic infections pose a significant existing challenge in the world, particularly in economically poorer regions, where malnutrition goes hand in hand. Nutritional intervention is emerging as a more promising approach to improving host immunity with the goal of preventing or reducing harm from parasitic...

Under the global “Dual Carbon” goals, hydrogen energy has emerged as a clean and efficient secondary energy carrier, positioning itself at the forefront of energy structure transformation. As the key technology for green hydrogen production, water electrolysis is experiencing rapid development. To facilitate...

This paper combines the environmental characteristics of the anchorage in the river section of the Three Gorges Hub during the main flood season and the status quo of the anchorage operation and management at the present stage, analyzes the factors affecting the safety risk of the anchorage ship during...

With the growing emphasis on sustainable and responsible investing, ESG ratings have become an important reference for investors. However, the lack of consistency among ESG rating agencies raises concerns about the reliability and comparability of such ratings. This study investigates the implications...

The risk premium is a significant aspect of contemporary finance, accounting for the additional return that investors require to undertake extra risk. While the role of the risk premium is fundamental to asset pricing theory and portfolio theory, its nature, determinants, and time-varying behavior remain...

Green finance has emerged as a key mechanism for harmonizing economic growth with environmental sustainability, especially in emerging economies facing both development pressures and environmental constraints. This paper explores the contribution of green finance to sustainable economic development through...

This article examines how capital captures surplus value through emotional and cognitive capital in the age of Internet. The article points out that amid economic downturn, people pursue idealized lives in the virtual world to relieve the pressure of reality. Virtual idols and anime characters have become...

This report provides an in-depth analysis of the various risks faced by small and medium-sized enterprises (SMEs) when hiring employees with disabilities, covering multiple dimensions such as financial risk, strategic risk, and operational risk. Through detailed case studies and theoretical explanations,...

Since the reform and opening up, China has long relied on high investment (such as infrastructure, real estate and manufacturing) to drive economic growth, forming a typical “investment-driven” development model. As a core component of the factors of production, labor has played an important role in...

Currently, the WBS-based review system of State Grid Corporation plays an important role in the feasibility study review of projects. As a work breakdown structure, WBS can divide the entire project into smaller and more manageable parts, making it easier to assess the resources, costs, and time required...

The growing frequency of extreme weather events presents substantial challenges to the sustainable operation of the insurance industry, with accurate risk assessment and regional selection models emerging as critical to insurance firms’ decision-making. This study develops an evaluation system for insurance...

Environmental information disclosure (EID) has become an effective way of dealing with climate change and has attracted worldwide attention. This paper investigates the impact of corporate environmental information disclosure on transaction costs, using panel data of heavily polluting firms in Chinese...

The deep restructuring of global high-tech industry chains presents a critical challenge characterized by asymmetric dependencies and escalating competition among China, the US, and the EU. Therefore, this article constructs a three party non cooperative game model. Next, we integrate complex network...

Against the background of the continuous advancement of the global sustainable development agenda and the accelerated implementation of the “ dual carbon” goal, green finance, as a key link between ecological environment protection and economic and social development, its development level directly affects...

With the rapid advancement of artificial intelligence (AI) technologies, their integration into public health has become increasingly significant. This study investigates the evolution and research trends of AI applications in public health through bibliometric and knowledge visualization techniques....

In the context of global climate change, extreme weather events, especially heat waves and cold snaps, are becoming increasingly frequent and intense. These phenomena pose a significant threat to human health, with patients with cardiovascular diseases (CVDs) being the most vulnerable. This study, based...

A virtual inertia optimization framework based on improved deep Q network (DQN) is proposed to solve inertia attenuation and frequency instability problems caused by high proportion wind power grid integration. By integrating dynamic perception and decision-making mechanism of deep reinforcement learning,...

As the leading economies in East Asia, the existence of inflation spillover effects among China, Japan, and South Korea has become a focal issue in the academic discourse. However, existing studies have yielded inconsistent conclusions, often due to outdated data or the inclusion of additional countries,...

With the growing global emphasis on sustainable development and the ongoing advancement of the “dual carbon” goals, green buildings have become an inevitable choice for the transformation of the construction industry. However, the high lifecycle costs of green buildings pose a significant barrier to...

This study examines the impact of grandparenting on parents’ labor force participation decisions, including both their participation status and working hours. Using data from the China Family Panel Studies (CFPS) for 2018, 2020, and 2022, I employed a series of methods including Logit regression, Fixed...

With the rapid advancement of artificial intelligence (AI), its role in sports events and urban brand promotion has expanded significantly. Focusing on the Xi’an Urban Marathon, this study examines how AI drives intelligent urban brand communication. Through analyzing AI applications in intelligent public...

Accurately identifying default risk among small and medium-sized enterprises (SMEs) in supply chain finance is challenging due to complex inter-firm relationships, severe class imbalance, and the need for interpretability. We propose a lightweight credit risk assessment framework that combines structure-aware...

This paper focuses on the field of inclusive business for persons with disabilities. By analysing the current challenges faced by disabled people in employment like cognitive biases, the incomplete training system, and inadequate information channels, it explores the multifaceted significance of inclusive...

Currently, the global digital economy is experiencing rapid growth, and China is actively promoting digital consumption to stimulate domestic demand. As a rapidly advancing general-purpose technology, artificial intelligence (AI) has facilitated the transformation of the traditional economy and driven...

Based on a localized total rewards theory framework, this study explores the effects of perceived economic and non-economic compensation on the turnover intention of Generation Z knowledge workers. Employing the seven-dimensional localized total rewards scale developed by Jin Wei-ze et al. (2022), a...

Artificial intelligence has become a national strategic priority as it becomes more popular at the social level. The degree of public attention to it has gradually become an important indicator of local technology acceptance and the construction of a digital society. Existing studies have mostly focused...

To optimize the internal distribution of goods and achieve automatic zone allocation for fast-moving consumer goods during the inbound process, thereby reducing internal handling costs, this study introduces control parameters related to daily outbound volume, outbound frequency, and inventory-sales...

Preventing corporate debt default risk is a critical element in ensuring steady economic growth. Drawing on micro-level data from Shenzhen Stock Exchange listed companies between 2012 and 2023, this paper examines the relationship between economic policy uncertainty (EPU), information disclosure, and...

This study investigates the impact the capital credit on corporate innovation activities, focusing on firms in industries with high entry rates. We use removing minimum capital requirements(RMCR) as a quasi-natural experiment and find that in high entry rate industries, the implementation of RMCR significantly...

In today’s enterprise environment where unprecedent data volumes and volatile markets are becoming more the norm than the exception, making informed, on-time decision is no longer an option, but a requirement for a long-term competitive advantage. Data-driven decision making (DDDM) is an imperative paradigm,...

Marine microplastic pollution has emerged as a major global environmental issue. This review systematically analyzes the research progress and challenges in this field. Current microplastic detection methods lack standardization, hindering data comparability. Ecological risk assessments confirm that...

China’s progress in high-quality economic development continues to deepen, with clear requirements for “enhancing the ability of financial services to serve the real economy” and “promoting the expansion and improvement of consumption.” Against this backdrop, the finance-trade-consumption link, as a...

Against the backdrop of digital transformation, the Chinese government has actively advanced the reform of “efficiently accomplishing one task” to optimize government services and enhance administrative efficiency. Based on the “Goal-Support-Capability” three-dimensional model of the public value theory,...

With the continuous growth of the global population and the increasing scarcity of terrestrial resources, the importance of developing and utilizing marine resources, one of the largest ecosystems on Earth, has become increasingly prominent. To balance sustainability in resource development and ecological...

The rise of high-frequency trading (HFT) has drastically transformed financial market microstructure and brought about unheard-of speed and complexity. While HFT enhances liquidity and facilitates price discovery, it also introduces significant systemic risks, such as flash crashes and liquidity vacuums,...

This study takes China’s coastal cities as a case study to systematically explore the mechanisms of digital media in environmental issue communication and public discourse construction, as well as its impact on regional governance. Using a mixed research approach, through comprehensive analysis of 120,000...

This study empirically investigates the impact of fintech on green production efficiency in industrial enterprises using 19,860 annual observations from Shanghai and Shenzhen A-share listed companies (2011-2023). By constructing an urban-level fintech development index and integrating corporate green...

Based on projections, during the “14th Five-Year Plan” period, the total population aged 60 and above will exceed 300 million, accounting for more than 20% of the total population, marking entry into the moderate aging stage. Survey data shows that nationwide, 46.7% of elderly people return to the workplace...

With the explosive growth of live-streaming e-commerce, traditional product selection methods struggle to meet the demands of the food category due to its characteristics such as short shelf life, strong seasonality, and low stand-ardization. This study proposes the Multi-Dimensional Interactive Real-Time...

As gastronomic tourism becomes a core growth driver of the global tourism market, leveraging user‑generated content (UGC) to decode urban gastronomic destination image is gaining prominence. Analyzing multimodal UGC (text and images) from Dianping across 12 representative Chinese cities, we propose a...

The paper investigates how various leadership styles relate to employee mental health in the online education industry, employing a combination of the theories conservation of resources, transformational leadership, and passive leadership. The research sample comprises 318 staff members from the online...

With the rapid advancement of information technology, digital transformation has become an imperative for enterprises seeking to enhance their core competitiveness. As a critical organizational function, human resource management is undergoing profound changes driven by digitalization. This study systematically...

The equalization of public services is a crucial link in realizing common prosperity and advancing the national modernization drive. The study reveals that the internal mechanism of digital empowerment in promoting the equalization of public services lies in the following aspects: digital government...

The construction of digital government is of great significance and a key to promoting the modernization of government governance. It can realize scientific decision-making by using digital technology to process data and build decision-making mechanisms; promote the efficiency of public services by providing...

Green innovation efficiency (GIE) is a critical component in achieving sustainable development. Against the backdrop of global low-carbon development, the rapid advancement of artificial intelligence (AI) offers new opportunities to enhance green innovation efficiency. This study aims to investigate...

This study systematically reviews the conceptual evolution, theoretical foundations, and practical models of marine ecological protection compensation. First, the evolution of the compensation concept is analyzed, and a theoretical framework is discussed, centering on externality theory, public goods...

This article presents a systematic literature review on the ethical challenges posed by artificial intelligence (AI) agents in marketing, with a focus on systemic biases such as racial discrimination. The review identifies significant gaps in scholarship, including limited regional scope and a lack of...

Considering the bounded rationality of investors in reality, this study analyzed the private investment decision behaviors in public transport based on prospect theory. The study took the minimum expected gain of investors as the reference point, considered the total return and investment of the project,...

This paper critically examines Amazon’s performance management practices through the lens of Strategic Human Resource Management (SHRM). Specifically, it analyses the company’s reliance on Performance Improvement Plans (PIPs) and its culture of “unregretted attrition,” which has been widely described...

Historical and recent financial crises highlight the criticality of managing liquidity risk for staying financial steady. The traditional approaches are increasingly inadequate: overly simplistic, limited to linear statistical models and static assumptions, they fail to handle modern finance’s massive,...

Local government special bonds serve as a direct means to alleviate fiscal pressures by ensuring sustained investment in new infrastructure. The intensity and pace of fiscal expansion are reflected in the scale and progress of special bond issuance. This paper examines the issuance status of special...

This study investigates whether digital financial inclusion promotes intergenerational income mobility in China. Using data from the China Family Panel Studies in 2018, 2020, and 2022, matched with the Peking University Digital Financial Inclusion Index, income mobility is measured through decile-based...

As a key hub connecting finance and the real economy, supply chain finance plays a supporting function in the development of the real economy, and it is becoming increasingly significant to China’s economic growth. This study employs Chinese A-share listed companies from 2007 to 2023 as research samples,...

The exact price of financial derivatives, especially options, is still a core of quantitative finance and risk management. Traditional continuous-time models, such as the Black-Scholes-Merton (BSM) framework, provide a theoretical foundation but they make simplifying assumptions, mainly constant volatility,...

Urban greenery and sustainable development have emerged as central issues in the high-quality growth of regions. This study concentrates on 16 cities in the Chengdu-Chongqing Economic Circle, analyzing statistical data from 2011 to 2021. Employing the Rank Sum Ratio (RSR) comprehensive evaluation method...

Against the backdrop of the deep integration of the digital economy and the tourism industry, online marketing has become a core means for tourism enterprises to enhance their competitiveness. This study employs a sample of 29 listed Chinese tourism companies meeting specific criteria, yielding 203 observational...

In the context of rapidly advancing technology and the increasing reliance on data-driven decision-making, Artificial Intelligence (AI) has emerged as a transformative tool in education, particularly in vocational training. This paper explores the application of AI in the course of “Financial Big Data...

With the acceleration of urbanization and the increasing demand for fire safety in our country, the full-time government fire brigades have become an important supplement to the national fire rescue force. Currently, the personnel of full-time government fire brigades has exceeded 230,000, undertaking...

In recent years, sudden public health emergencies have continued to impact urban healthcare systems. This paper constructs a theoretical model based on panel data from Shenzhen from 2017 to 2023 to analyse the impact mechanisms of epidemic shocks, ageing, and healthcare policy interventions on the efficiency...

Against rural aging, this paper tackles the lack of dynamic adaptability in existing high-quality agricultural development evaluation systems. Using the entropy weight method, it analyzes 21 indicators across 31 Chinese provinces from 2011-2023 to get initial weights and comprehensive scores. Based on...

This paper proposes a novel deep reinforcement learning (DRL) framework for portfolio optimization that integrates macroeconomic indicators with financial market data. Unlike traditional mean–variance and factor models, which provide static solutions, the proposed approach constructs an enriched state...

This study proposes a dynamic monitoring method for evaluating public policy implementation efficiency in the context of digital governance. Existing approaches to policy evaluation are mostly retrospective and static, which limits their ability to provide timely insights and adaptive support. To address...