Proceedings of the 2025 International Conference on Financial Innovation and Marketing Management (FIMM 2025)
181 authors
- Wang, Jiaying
- Problems and Countermeasures in China’s New Energy Vehicle Industry
- Wang, Kaiyuan
- The Impact of Financial Short Videos on Behavioral Decision-Making of Novice Investors
- Wang, Siqi
- The Impact of the Sino-US Trade War on China’s Economy and High-tech Fields
- Wang, Tianyu
- Analysis on the Sales Growth from the Perspectives of Financial Data and ESG Performance: Case Study on Coca-Cola Consolidated, INC.
- Wang, Yichi
- The Impact of Artificial Intelligence Adoption on Corporate Green Innovation: Mediating Effect of Financial Constraints
- Wang, Yijing
- From Policy to Practice: Assessing the Impact of Green Finance Innovation in China
- Wang, Yiming
- How ESG Performance Affects Corporate Financial Outcomes: The Case of Alibaba
- Wang, Yixuan
- Research on the Impact of Interest Rate Changes on Real Estate Investment Returns in First- and Second-tier Cities: Based on the Heterogeneity Analysis of Weighted Housing Prices
- Wang, Yuhao
- A Study on Mechanism of Functional Beverage Brand Differentiation Transition Based on Dynamic Capabilities: an Empirical Case of Blueglass’ Hybrid Innovation
- Wang, Yuqi
- The Green Supply Chain Financial Innovation Path for New Energy Vehicle Enterprises: A Case Study of Xiaomi Automobile
- Wong, Kei Fai
- Does Spot Bitcoin ETF Matter? Evidence from Four Perspectives
- Wong, Kwan
- Internet Emerging Occupations and Structure of Labor Market
- Wu, Haochen
- Competition and Cooperation Between Fintech Companies and Traditional Banks
- Wu, Jinhui
- Implementation Effect of Equity Incentives: Taking Midea as An Example
- Wu, You
- Strategic Repair After Corporate Financial Fraud: Path, Effectiveness and Implications
- Xia, Yiming
- Analysis of Problems and Countermeasures in the Implementation of the New Accounting Law
- Xiao, Chun
- Smart Investment Banking: The Reshaping of Business Models and Risk Challenges in Investment Banking Driven by Digital Transformation
- Xie, Jiajun
- The Impact of ESG Disclosure on the Financial Performance of the Textile and Apparel Industry: Evidence from Bosideng International Holdings Limited
- Xie, Yuanyuan
- A Review of Research on Brand Loyalty in Social Media Marketing
- Xin, Jingsong
- Explore the Solutions to the Corporate Governance Problems after Mergers and Acquisitions
- Xu, Feiyang
- Disney’s Acquisition of Fox: Motivations for 21st-Century M&A
- Xu, Hang
- Data Theft Risk Identification and Governance in the Metaverse Economy: Based on the Bybit Cold Wallet Theft Incident
- Xu, Jiani
- Problems and Countermeasures of Starbucks’ Development in China
- Xu, Jingfeng
- Analysis of the Digital Transformation Strategy in the Catering Industry: A Case Study of Hong Kong
- Xu, Jingxuan
- A Comparative Analysis of the Export Trade Situation and Innovative Approaches in China’s New Energy Automobile Industry
- Xu, Mingchen
- Research on Employee Skill Remodeling and Career Development Path of Enterprises in the Era of Artificial Intelligence
- Xu, Mingzhe
- A Review of Telecommuting Research Based on Employee Perspectives
- Xu, Tian
- The Impact of Enterprise Digital Transformation on China’s labor Market
- Xu, Xiaosen
- Analysis on Luxury Jewelry Brands Based on Chinese Consumer Behavior: A Comparative Analysis on Tiffany and Cartier
- Xu, Yazheng
- Analysis of Problems and Suggestions of “Counterfeit Seal”: A Case Study of “Sealand Securities”
- Xu, Zhenyu
- Reconstructing the Semiconductor Value Chain under AI: A Design-Manufacturing Comparison
- Xue, Shan
- Accounting Treatment of Cryptocurrencies under Blockchain
- Xue, Yiyan
- Great Power Competition and the Restructuring of Global Supply Chains: An Analysis Based on the China-U.S. Trade War
- Yan, Jinghan
- Tax Problems of Small and Medium Sized Private Enterprises
- Yang, Binru
- Digital Transformation and Intelligent Decision-Making: Enhancing Efficiency in Platform Company through TOE Framework
- Yang, Hua
- The Impact of Fintech on Investment Banks
- Yang, Ruihan
- The Attention Economy as a High-speed Game: Traffic Capture through Entertainment Event Marketing on Short Video Platforms
- Yang, Shangli
- A Study on Mechanism of Functional Beverage Brand Differentiation Transition Based on Dynamic Capabilities: an Empirical Case of Blueglass’ Hybrid Innovation
- Yang, Xiuhan
- From Human Capital to Algorithmic Capital: The Impact of AI on the Development of the Education System
- Yang, Yunhe
- Exploring the Path to Improving the Social Security System and Narrowing the Wealth Gap
- Yang, Ziqi
- Advantages and Risk Management of Cross-border Investment and Financing under the Belt and Road Initiative
- Yao, Yifei
- Heterogeneous Effects of Ownership Structure on Financial Performance Across Industries in China’s A-Share Market
- Yao, Yunqi
- Research on the Impact of Capital Market Opening on the Quality of Accounting Information
- Ye, Kaitong
- A Study on Mechanism of Functional Beverage Brand Differentiation Transition Based on Dynamic Capabilities: an Empirical Case of Blueglass’ Hybrid Innovation
- Ye, Xiaoxian
- Childlike Narratives in Postmodern Consumption: Emotional Marketing in the Luxurification Process of Adult Toys
- Ye, Zitian
- The Analysis of Factors Affecting IPO Premium
- Yin, Linxin
- The Adaptability Challenge of Financial Services in the Coffee Plantation Industry in Yunnan Province
- Yin, Qifan
- Critical Analyses on Conceptual Framework for Financial Reporting
- Yin, Yue
- The Role of Public Policy in Regulating, Promoting Financial Innovation
- Yin, Yue
- A Study of Tesla’s Competitive Strategy in the European Electric Vehicle Market
- You, Jiayi
- Fixed Exchange Rate, Export Promotion, and Foreign Exchange Reserves Accumulation: A Feasible Path for Vietnam to Achieve Economic Center Status
- You, Shenghua
- Digital Intelligence-Driven Sustainable Development in the Construction Industry: Strategies and Applications
- Yu, Haohan
- Research on the Relationship Between Monetary Policy and Financial Market Stability in China
- Yu, Shuxuan
- Analysis of Factors Affecting the IPO Initial Return
- Yu, Xinjie
- Capital Path of Green Revolution: Green Finance and Strategies of High Energy-consuming Enterprises
- Yu, Yangyang
- The Impact of Trade Protection Policies on the Macroeconomy
- Yuan, Honglin
- Sustainable Development and its Practical Implications: A Literature Review
- Yuan, Shien
- The Impact of China’s Aging Population on Economic Growth
- Yuan, Yiqi
- Implementation Effect of Equity Incentives: Taking Midea as An Example
- Zhan, Yadi
- Supply Chain Resilience of Multinational Enterprises in India: A Case Study of Xiaomi Corporation
- Zhang, Hanyu
- Cost-Efficient Operating Models in the Airline Industry: A Case Study of Southwest Airlines
- Zhang, Jiawei
- Study on the Supply Chain of Multinational Enterprises under Geopolitical Risk-The Case of China’s New Energy Industry
- Zhang, Jie
- Analyzing the Financial Situation of Certain Company: The Case of Midea
- Zhang, Jierong
- Motives of Enterprise Mergers and Acquisitions and Short-term Market Effects: An Empirical Analysis of Siemens Healthineers’ Case
- Zhang, Shuming
- The Dual Effects of the Carbon Pricing Mechanism: A Balanced Path between Economic Costs and Environmental Benefits
- Zhang, Wenye
- The Anti-Aesthetic Marketing Strategy and Z Generation Cultural Identity in Crocs
- Zhang, Yang
- Research on Complaint Response Mechanism from the Perspective of Relationship Marketing
- Zhang, Yifan
- Study on the Impact of Pension Insurance on Household Consumption
- Zhang, Yixin
- Comprehensive Study on Stock Investment Behavior and Risk Based on Artificial Intelligence, Big Data and Multi-agent Simulation
- Zhang, Zhen
- Impact Analysis of Digital Transformation on Corporate Governance
- Zhao, Boyu
- Research for Trade Transition in China-ASEAN Cooperation Driven by Digital Economy
- Zhao, Hongjie
- A Review of Telecommuting Research Based on Employee Perspectives
- Zhao, Ying
- Research on Evaluation of China’s Entrepreneurship Policy for the Disabled:1990–2022
- Zhou, Jiaming
- Research on the IP Operation Model of Trendy Toy Companies: A Case Study of Pop Mart
- Zhou, Si
- Supply Chain Resilience of Multinational Enterprises in India: A Case Study of Xiaomi Corporation
- Zhou, Yangyidan
- Organizational Change Management under the Background of Digital Transformation: A Practical Path with Agile Management as the Core
- Zhou, Yuguo
- Impact of Digital Economy on Efficiency of Tax Collection and Administration
- Zhu, Jun
- Research on the Impact of Minimum Wage Income Policy on High-Quality Employment
- Zhu, Yue
- Research on the Application of Robotic Process Automation (RPA) in the Auditing Industry-Take the Bank Letter Procedure as An Example
- Zhuo, Zeyang
- Financial Innovation as a Determinant of Economic Growth
- Zou, Mengyi
- Research on the Impact of Parallel Contraction and Expansion Strategy on the Financial Performance of Fresh Food E-commerce Enterprises: A Case Study of Dingdong (Cayman) Ltd