All of the articles in this proceedings volume have been presented at [The 9th Global Conference on Business, Management and entrepreneurship (GCBME 2023)] during [August 7, 2024] in [Bandung-Indonesia]. These articles have been peer reviewed by the members of the [Reviewers] and approved by the Editor-in-Chief,...

Civic Education serves as a foundational pillar in preparing young individuals to navigate the evolving complexities of digital transformation in the business sector, emphasizing technical competence, ethical leadership, and social responsibility. As digital technologies increasingly shape business operations,...

An organization’s capacity to uphold its position within the industry presents a distinctive challenge, particularly for MSMEs and startups as opposed to large-scale enterprises. Recent years have witnessed a surge in interest in researching organizational resilience and its determining factors. The...

Research on the topics of successful e-learning information systems has been carried out a lot. However, an analytical study using bibliometrics for the topic of the success of an e-learning system has never actually been carried out. This study aims to uncover emerging trends and explore the intellectual...

The lack of information technology (IT) competence possessed by employees is one of the causes of constraints in the implementation of information systems. The successful implementation of information technology in employees is determined by the IT competencies that employees have in the field of information...

Introduction: This research is devoted to deepening the knowledge of tourism (TSCM). Background Problems: The history of TSCM has appeared in several previous studies, but the integration of factors that link TSCM variables with Customer Outcomes has not provided comprehensive information in literature....

This study investigates the impact of Digital Transformation (DT) on Performance Management Information Systems (PMIS) and Innovative Work Behavior (IWB), focusing on the mediating role of PMIS. Using Structural Equation Modeling (SEM), data analysis reveals that DT significantly improves PMIS and directly...

This study aims to analyze gender differences in behavioral biases, specifically overconfidence and herding, among Generation Z investors. The research employs the Mann-Whitney U test, a non-parametric method, to compare differences between male and female groups. The analysis focuses on two main variables:...

In the changing environment of Indonesia’s creative industry, this study explores the relationships between artificial intelligence (AI), customization strategy, customer experience, brand loyalty, and sustainable marketing. Utilizing a quantitative research methodology, information was gathered from...

The global cosmetics industry is shifting towards environmentally friendly products, driven by growing public awareness of the environmental and health impacts of conventional cosmetics. This trend is also evident in Indonesia’s local eco-friendly cosmetics sector. This study aims to explore consumers’...

This research analyzes the influence of reference groups, location, and price perceptions on university selection decisions through brand image among new Jenderal Achmad Yani University students. The research method used was quantitative, with data collection through questionnaires distributed to 210...

The pharmaceutical industry is the fastest-growing sector of the world’s industrial economy. This makes the pharmaceutical industry a competitive industry sector and creates intense competition. To face intense competition, pharmaceutical companies must analyze, design, and implement the right marketing...

The problem of global warming requires attention and solutions to support the sustainability of life. Therefore, steps are needed to overcome the negative effects of climate change, one of which is by adopting electric motorcycles. This study aims to analyze the effect of public knowledge about green...

This study investigates the complex interactions among Indonesian consumers’ purchase decisions, e-WOM engagement, socioeconomic status (SES), and cultural influences. Using quantitative research methodology, data were collected from 389 Indonesian consumers through an online survey and analyzed using...

The emergence of Indonesia into the 5.0 era requires businesses and public services to understand digital consumer behavior. This study aims to explore and analyze the factors influencing the utilization of Indonesian digital banks, particularly the role of perceived value. Additionally, it investigated...

The National Police of the Republic of Indonesia (Polri) is one of the state institutions vulnerable to security and partisanship issues, especially before the 2024 elections. This issue is increasingly complex with the rise of post-truth phenomena, filter bubbles, and public mood in the digital world....

Local food shops are among the destinations for tourists when visiting a new place. This research aims to examine how memorable local food experiences (MLFE) are shaped by consumer emotions that arise from global quality perceptions (GPQ). It also discusses how experience impacts eudaimonic well-being,...

This study explored how a cause-focused visual style in cause-related marketing (CRM) affects purchase intentions by mediating roles of perceived self-serving motives, brand familiarity, and brand attitude in the context of pro-social fashion brands. Utilizing a quantitative approach, a sample of 233...

This study aims to analyze the effect of visual content, posting frequency, and user interaction on brand engagement on social media. In today’s digital era, social media has become one of the leading platforms for companies to build and strengthen consumer relationships. Attractive visual content, consistent...

The widespread use of social media platforms has transformed how consumers shop, including in the coffee-to-go industry, where outlets are proliferating, leading to increased competition among brands. The aim of this study is to find out how Instagram marketing affects brand equity in the coffee-to-go...

This research aims to identify factors influencing post-visit behavior at the Lembang Wonderland water tourism destination in West Bandung. The study focuses on post-visit satisfaction, actions, and the use or disposal of experiences. Using factor analysis, data were gathered from 388 respondents sampled...

E-commerce live streaming has become popular because it lets customers see products up close and interact with sellers, encouraging impulsive purchases. This study explores the impact of E-Commerce Live Streaming on Impulsive Buying Decisions, with Trust and Flow Experience as mediating factors. This...

This study examines the moderating effect of leverage on the relationship between corporate governance characteristics and Environmental, Social, and Governance (ESG) performance in African non-financial firms. This study used a dataset of 238 publicly traded non-financial companies in 13 African nations...

Apple is a significant company that draws investors’ attention due to its various legal issues. When encountering problems, investors must make decisions that involve both rational and irrational aspects and are often influenced by psychological biases. These biases can affect their judgment, leading...

The courier service industry in Indonesia is experiencing significant development, making the competition in that industry very tight, with each company trying to provide efficient logistics services. This study explores the relationship between service quality and customer satisfaction while identifying...

This study examines the key determinants influencing the continuance usage of ShopeePayLater, with a particular emphasis on the role of Mindfulness in Technology Adoption and the mediating effect of social influence. Given the rapid expansion of digital financial services, a comprehensive understanding...

The escalating instances of financial fraud necessitate urgent and decisive intervention. This highlights the importance of increasing financial literacy in society. To measure the financial literacy level of young people in Indonesia, it is crucial to develop standardized financial literacy tests that...

Technology companies continue to innovate and present new products that can meet people’s needs and lifestyles. This is Apple’s goal to innovate regarding its newest product, namely the iPad. To disseminate the latest information, Apple communicates to the public through advertising. This research analyzes...

The objective of this study is to examine the influence of Net Profit Margin (NPM), Debt to Equity Ratio (DER), and Asset Growth on Return on Equity (ROE) in food and beverage manufacturing companies listed on the Indonesia Stock Exchange from 2014 to 2021. This research employs a descriptive quantitative...

This study investigates the role of self-efficacy in mediating the relationship between travel constraints and travel intention among people with disabilities. A quantitative research method was employed using F. Hayes’ simple regression approach. Data collection was conducted through non-probability...

This research aims to investigate the influence of dividend policy, debt policy, and profitability on the firm value of banking companies listed on the Indonesia Stock Exchange from 2019 to 2022. The research object consists of 12 banking companies listed on the Indonesia Stock Exchange. The analysis...

This research aims to evaluate the effect of implementing the Merdeka Belajar-Kampus Merdeka (MBKM) program, specifically focusing on its influence on the labor market outcomes of university graduates. It addresses the critical need to comprehensively assess whether the expanded university curriculum...

Everyone has needs and desires that must be met to achieve life goals, requiring effort to fulfill them for satisfaction and well-being. The “sandwich generation” is a term that refers to individuals facing financial challenges, particularly financial instability, due to the burden of supporting both...

The phenomenon of digital marketing has negative impacts on various sectors of life, one of which is the economic sector in the form of online loans. This negative impact phenomenon is often called the dark side of digital marketing. This study aims to examine the influence of the dark side of digital...

The rapid development of e-commerce platforms makes business competition increasingly competitive, and each e-commerce company must maintain and increase its market share. This study aims to determine the effect of product quality, price, and brand image on purchasing decisions in shopee e-commerce....

The paper investigates the religious factors influencing the intention to switch to Sharia Bank in Indonesia. Switching intention often occurs among consumers who have choices and access to information about products or services that are being used or will be used. A broader choice that allows consumers...

This study aims to analyze the impact of debt restructuring on the financial performance of PT. Krakatau Steel (Persero), Tbk. The research approach used is quantitative, using comparative causal methods. The focus of this research is on debt restructuring and corporate financial performance. Financial...

Camping has been a well-liked vacation spot since the pandemic. However, academics continue to conduct studies on camping tourism activities infrequently. Tourist motivation, leisure activities, and inclinations to return are the main topics of this study. This study aims to determine the moderating...

This research investigates the influence of profitability, dividend policy, and Price to Book Value (PBV) on banking businesses’ stock prices on the Indonesia Stock Exchange’s LQ45 index from 2019 to 2023. This research employs a descriptive-quantitative analysis with a classical assumption test. Data...

This study aims to examine the marketing strategies of Islamic banks through bibliometric analysis of various literature on the scope of Islamic banking and answer research questions. The research procedure uses four steps: 1) searching and retrieving the Scopus database with Publish or Perish (PoP)...

This study aims to analyze the factors that support the formation of green purchasing behavior, especially in local cosmetic products, through the mapping of three categories of motivating elements: internal factors, which are exemplified by the environmental attitude and personal value variables. External...

This study explores the impact of perceived credibility on the continuance intention of m-health applications among Generation Z (Gen Z) users, with personalized experience as a mediating factor. As the adoption of m-health applications continues to rise, particularly among tech-savvy Gen Z, understanding...

This research aims to determine the influence of price, facility quality, and service quality on consumer decision-making at Tasikmalaya coffee shops. This research investigates the extent to which these variables influence consumer preferences by analyzing survey data and regression models. The software...

This study aims to obtain a description of the influence of customer trust on the intention to use the LinkAja community. This study uses descriptive and verification methods, namely quantitative research. The sample consisted of 304 respondents using a simple random sampling technique. The data was...

This study investigates the intricate relationship between brand loyalty, brand image, and brand credibility in the context of the coffee shop industry. This research uses descriptive and verification methods with a quantitative approach. Two hundred respondents participated in this research and were...

Green advertising has become an increasingly prevalent strategy among brands aiming to engage environmentally conscious consumers, particularly those in Generation Z. Despite its widespread adoption, concerns persist regarding its actual impact on purchase intention and whether consumers perceive these...

The unemployment rate in Indonesia in 2022 remains notably high. According to the Central Statistics Agency, the highest unemployment is observed among vocational high school (Sekolah Menengah Kejuruan - SMK) and high school (Sekolah Menengah Atas - SMA) graduates. To mitigate unemployment rates among...

The Environmental, Social, and Governance (ESG) framework is a comprehensive instrument to assess an organization’s ethical and sustainable impact. Organizations that perform well in all ESG aspects are considered to be in a good position for success across time because they can manage risks effectively...

This research investigates how climate-induced risks influence economic stability and the global financial system. The objective is to comprehend the extent of the impact on various sectors and geographical regions, the mechanisms through which these risks disseminate within financial markets, and the...

This systematic literature review examines financial risk management practices within the venture capital (VC) industry, comprehensively assessing strategies and tools to mitigate investment risks. The study seeks to answer the question: How do venture capital firms manage financial risks, and what are...

Generation Z is more exposed to Western cultural patterns, including when choosing food. This causes interest in repurchasing traditional food among Generation Z to be very low. This study explored how consumer experience influences the interest in purchasing traditional food among Generation Z. This...

In investment decisions, several things need to be considered, especially cognitive biases which influence investment decisions because cognitive bias is a psychological phenomenon that influences financial behavior in stock players (practitioners) and how humans behave in determining actual finances...

This study aims to: (1) Determine the influence of religiosity, motivation, and investment knowledge on interest in sharia stock investment in accounting students in Tasikmalaya Regency. (2) Determine the influence of religiosity on interest in investing in sharia stocks in accounting students. (3) Determine...

The latest acquisition of TikTok by GOTO in Indonesia emphasizes today’s consolidated understanding of customer loyalty drivers in the dynamic e-commerce environment. This research aims to establish how e-service quality and e-trust enhance e-loyalty through e-satisfaction among Indonesian TikTok Shop...

Purchase decisions refer to consumer behavior toward the final purchase decision. Several aspects influence purchase decisions, including direct marketing, price, and advertising. This research was conducted to examine the influence of direct marketing, price, and advertising on purchase decisions on...

One of the Islamic banks in Indonesia is Bank Syariah Indonesia (BSI), which has products that can help overcome problems related to the lack of business capital for MSMEs. This study examines service quality and its effect on customer satisfaction in Islamic microfinance. Service quality in Islam, namely...

Investment is not free from risk. There is no guarantee that the investment will always bring profits. Although risk cannot be eliminated, millennial investors can carry out effective risk management in their investments to minimize the possibility of losses they will suffer. This research uses an exploratory...

The article examines the urgency of implementing the energy transition and carbon tax policy to reduce carbon emissions in Indonesia, especially in the energy sector, which is currently focused on implementing the energy transition and carbon tax policy. Climate change is the focus of global problems...

Sustainable marketing activities are in the spotlight today due to increased awareness of the environment for consumers and business people, which will affect buying interest in the food manufacturing industry, namely Rahsa Nusantara. This study aims to analyze sustainable marketing activities related...

This research aimed to identify the impact of social media marketing and brand awareness on students’ interest in enrolling at the Universitas Informatika dan Bisnis Indonesia (UNIBI). The independent components used in this research are social media marketing and brand awareness, while the dependent...

This article comprehensively delves into and analyzes the factors influencing Grab users, particularly in West Java, regarding their retention and the services Grab provides to its customers. Through an analytical approach, this research aims to serve as a reference for maintaining and enhancing customer...

This study aims to examine the effect of asset structure and profitability on debt policy in manufacturing companies. The method used is descriptive quantitative with the Ordinary Least Squared (OLS) technique. Data collection techniques are carried out through several methods, including documentation...

This study aims to obtain an overview of brand credibility, celebrity endorsement, and purchase decisions, as well as the influence of brand credibility and celebrity endorsement on the purchase decisions of Vivo 5G smartphone consumers. This research uses descriptive and verification methods. The independent...

This research aims to obtain an overview of e-service quality regarding E-WOM through e-satisfaction among Netflix Over The Top (OTT) Media Users. The approach to this research uses quantitative methods by collecting data from 200 respondents randomly selected from the total population of the Indonesian...

This study examines the impact of influencer credibility and online promotion on purchase intention. The research employs a descriptive verification approach, describing and explaining the variables under study before concluding. In this study, purchase intention serves as the dependent variable, while...

This study examines brand attachment's direct and indirect influence on repurchase intention. Employing a descriptive and verification-based quantitative approach, the research considers repurchase intention as the endogenous variable, while self-brand connection and brand prominence serve as exogenous...

This study aims to obtain an overview and determine the influence of brand image and credibility on brand loyalty among members of The Body Shop in Indonesia. The research utilizes descriptive and verification methods with a quantitative approach. The dependent variable in this study is brand loyalty,...

This study aims to examine the impact of leverage and liquidity on profitability and to determine the specific effects of leverage and liquidity on profitability in KBW NASDAQ Financial Technology companies from 2017 to 2022. The research adopts a descriptive and verification approach, utilizing a quantitative...

This paper aims to examine the extent to which brand experience and personality influence engagement in local cosmetics in the Indonesian context. It further explores the role of the brand experience and brand personality as a dependent variable amidst the relationship of engagement of local cosmetics...

One important aspect of public services in the digital era is effective communication between the government and the people. Communication via digital media is one way to build trust between the government and society. BPSDMP Kominfo Bandung, as one of the public servants responsible for developing human...

This research focuses on the role of corporate reputation in influencing the X and Millennial Generations adoption of digital banking services. This study aims to examine how ease of use and government/regulatory support influence the adoption of digital banking services through corporate reputation...

The development of omnichannel poses a challenge in building consumer engagement that influences the purchase intention of digital products. This study aims to investigate the influence of consumer engagement (CE) on purchase intention (PI) with the mediation of omnichannel (OC) and time of engagement...

The development of the industrial revolution and information technology has changed the outlook of the global economy with a paradigm shift from traditional economic practices towards broader digitalization. As one of the drivers of the Indonesian economy, the tourism sector is also affected by the impact...

This study aims to explore the correlation between e-service quality and customer experience and provide valuable insights into its impact on overall customer satisfaction on the video-on-demand platform of Netflix. Furthermore, this study also aims to assess the factors that have the most influence...

The government’s initiative to cultivate future digital talent continues to face an uphill battle to gain public recognition as a vital necessity. To address this challenge, a research study aimed to assess the impact of social branding on the Digital Talent Scholarship program’s effectiveness in boosting...

Omnichannel strategies are becoming increasingly important in today’s competitive business environment. The increasing use of multiple channels by consumers means companies face the challenge of integrating various sales channels to provide a smooth and consistent customer experience. This systematic...

Social media plays a crucial role in the digital economic era for Small and Medium-sized Enterprises (SMEs). Social media platforms have transformed how businesses interact with customers, making social customer relationship management (s-CRM) vital for the sustainability and success of SMEs in achieving...

This study aims to examine the impact of digital advertising as a marketing strategy on increasing sales of Micro, Small, and Medium Enterprises (UMKM) in Manado City. The research approach uses quantitative methods, using SPSS 24 as a data processing tool. Data was collected through an online questionnaire...

This study investigated consumers’ purchase decisions regarding green products in a fast-growing developing country, Indonesia. Drawing on the Theory of Planned Behavior (TPB) as the primary theoretical framework, the research extends the model by incorporating additional constructs such as environmental...

This study aims to analyze the trends in digital marketing and e-commerce within the transportation industry in Indonesia, focusing on three major companies: Gojek, Grab, and Maxim. Using a comparative study approach through the Systematic Literature Review (SLR) method, this research evaluates the digital...

The e-commerce-based digital business phenomenon that contributes to the growth of the digital economy has significant and positive effects on Indonesia’s economic development. This study aims to analyze the adoption of e-commerce in Indonesia from the perspectives of performance expectations and behavior...

This study investigates the influence of omnichannel marketing on customer happiness through customer experience in the Ready-To-Assemble (RTA) furniture retail industry, focusing on Millennials and Gen-Z in Indonesia. Using a quantitative survey method with 420 respondents and analyzed through SEM-PLS,...

This study examines the influence of top management support on the effectiveness of internal audits in Indonesian public-sector organizations. This study also considers the moderating effects of policy dynamics and leader-ship changes. Data were collected from 344 internal auditors in West Java Province...

Transformational leadership has been widely studied across various contexts, yet its impact on work-related outcomes in Indonesia’s manufacturing sector remains underexplored. This study investigates the influence of transformational leadership on sustainability performance, with a particular focus on...

The purpose of this research is to examine how community participation is influenced by leadership. This study was conducted in the neighborhood unit 005/016 Srengseng Sawah Jagakarsa, South Jakarta. This research employed a descriptive quantitative method by using a Likert scale for measuring attitudes,...

This study aims to analyze the influence of Employee Engagement and Big Five Personality on Employee Performance at PT. Geo Dipa Energi (Persero) Soreang. The research employs descriptive and verification methods, involving 80 employees as respondents. Pearson product-moment correlation and multiple...

The shift in perspective that leadership cannot be performed by a single leader alone, but involves the active role of organizational members, makes Distributed Leadership (DL) an interesting leadership concept to understand more deeply today. However, research on distributed leadership is dominated...

This research is motivated by the low level of business sustainability in SMEs in the West Java food sector as viewed from economic, social, and environmental sustainability perspectives. The large role of leaders in food SMEs as entrepreneurs who control the pace of SMEs means this research focuses...

The waste problem in Indonesia remains a significant challenge. Many people are still undisciplined in disposing of waste in its proper place. Rivers, which should function as channels for water flow from one area to another, have been turned into dumping grounds. This issue is a collective responsibility....

The millennial generation is known as a generation that likes to change occupations, so they are considered less committed to their work. The main reason why millennials often change occupations is because there is a mismatch between the working conditions, values, and culture adopted by millennials...

This research aims to examine the influence of digital leadership on digital transformation through the Systematic Literature Review (SLR) method. In the era of rapid digital transformation, digital leadership plays a key role in integrating digital technology into all aspects of business and improving...

This paper seeks to explore both theoretical and practical aspects of work-life balance by systematically reviewing existing literature and developing a comprehensive understanding of work-life balance and its association with various forms of work-related behavior and individual, organizational, and...

This study explores talent management (TM) in government organizations, addressing the critical need to recruit, develop, and retain skilled public sector employees. The research aims to construct a TM model that aligns with public sector values and addresses unique sector-specific challenges. Utilizing...

This study explores the optimization of Civil servant roles through Human Experience Management (HXM), especially in enhancing public service quality in Indonesia’s digital era. Using a Systematic Literature Review (SLR) approach, the research investigates significant findings from recent studies on...

This study examines the performance problems of employees in the production department of PT XXX who are still not following the company. This study aims to measure job satisfaction, work discipline, and employee performance and assess the relationship between these variables. By using Structural Equation...

Organizations must invest in building employee resilience to enhance performance, ensure adaptability, improve well-being, and maintain long-term sustainability. Resilient employees form the backbone of resilient organizations, enabling them to thrive amidst challenges and uncertainties in the digital...

The business world is currently facing increasingly complex and competitive problems, making talent management one of the key factors in maintaining competitive advantage. The purpose of this study is to examine the role of leadership in talent management with a bibliometric analysis approach using a...

This study aims to analyze the influence of Human Capital and Work Discipline on Employee Performance at Nurtanio University, Bandung. Human Capital includes the knowledge, skills, and experience possessed by individuals, while Work Discipline relates to compliance, perseverance, and responsibility in...

The innovative work behavior (IWB) demonstrated by individuals or employees in the public sector significantly enhances performance, service quality, and the overall value delivered. This study conducted a systematic literature review using articles from the Scopus database to investigate IWB within...

Indonesia is transitioning to the industrial era 4.0, bringing various significant changes. Within the context of Industry 4.0, organizations must demonstrate high adaptability to capitalize on emerging opportunities and effectively navigate the associated changes. Therefore, organizations need to have...